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Andrea Koeppel
PR News has published an extensive Going Green guidebook, which offer strategies, campaigns and case studies for greening a business.
Diane Schwartz, vice president and group publisher of PR News, edited the 200+ page guide. She comments that, "most companies are in the early stages of going green and there's no one-size-fits-all solution to environmentally responsibility. By providing perspectives and ideas from hundreds of executives across the globe, this Guidebook shold give our readers a clear idea of what's working, and just as importantly, what's not, when it comes to going green."
Included are numerous profiles of companies that have reininvented or reconfigured their businesses to be more environmentally responsible. Among the topics: non-profits, manufacturing, printing and design, and CSR reporting and tactics.
The book is for sale on the PR News website.
