At Ocreative Design Studio our workload divides fairly evenly between printed graphic design work and digital website design work. However, in our years, we have not found a definition that we felt truly defined the work that we do. Recently, I came across an article by Jeffrey Zeldman who, in my opinion, described it quite well. Mr. Zeldman said, "Web design is the creation of digital environment that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity."