There's nothing worse than an outdated website that hasn't been updated in months, or worse... years. Your average web surfer can usually pick up on this. Worse though are search engines which can spot outdated content from miles away. Search engines are extensive systems developed and programmed to seek out websites, index the data and information contained there and then continue to monitor when and how often that information changes. More than likely, Google knows the date and details of the last website change better than the owner of the website themselves.

How to keep it Fresh!

Below are a few ideas that provide you the power and control to update your website yourself and ensure your content is Fresh.

Content Management System
A content management system puts you in the driver's seat and in charge of updating your own content, the direction it goes and the speed at which it changes.

Blog
Blogs are an informal method of communicating directly with your audience. It has become a socially accepted format of sharing information, thoughts and ideas on the web. Being informal means you don't need to be a seasoned writer, as long as the information you are writing about is useful or interesting.

Event Calendars
Businesses and organizations which are involved with the public and public events can benefit from an event calendar. It is a positive way to keep people returning to your site to see what events are happening or coming up.

News Headlines
Providing your audience with information is key. A news headline can range from something business related to interesting social or personal topics.

Project Gallery
What better way to show off the work you do. If you are in a business producing any type of product, why not show off the latest and greatest? Simply add new projects with text and photos to your website as they are completed. If you don't have photos, even a testimonial or case study would work.

Photo Galleries
Organizations or businesses providing leisure activities may build photo galleries of their events. These galleries can promote traffic from both current members/patrons along with potential new individuals.

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At Ocreative Design Studio our workload divides fairly evenly between printed graphic design work and digital website design work. However, in our years, we have not found a definition that we felt truly defined the work that we do. Recently, I came across an article by Jeffrey Zeldman who, in my op ... [READ MORE]