Marketing, Web, and Design Blog

Facebook unveiled the new Timeline-styled Facebook Pages interface for businesses, brand and organizations today (February 29, 2012). When Page owners logged into Facebook today, they were given the chance to update now or wait until the end of March to convert to the new look. 

Ocreative took the opportunity to adapt right away and update to the new timeline style. We created sleek new graphics to support the acceptance of larger images. Check out the new Facebook Page look for Ocreative.

The new layout allows for a large "cover photo" which gives businesses a generous area to show what they are about and also allows businesses to make the page more personalized to support the company's branding. 

One of our favorite features for businesses is that we're no longer stuck with keeping the latest posts on top, we can now add priority to certain posts by promoting posts to the top of the timeline (which will come in very handy for events, promotions and important news). 

Another favorite feature is the Admin Panel with a show and hide button right at the top making it easy to access. This quickly gives the page owner an overview of what's happening on the page, including: new likes, notifications, messages, and an insights graph which includes posts, who's talking about the page and reach. 

There may be some resistance because you can no longer specify a "landing tab" that you want new users to land on (which doesn't make me happy from a marketer's perspective since those were proven to work) but you can move posts from anywhere in the timeline to the top and this may help with the transition.

A cautionary note, once you publish to the new look, you can't go back to the old one so make sure you're ready to accept the new changes. To help ease transitions, admins of Pages can work with the new timeline style before the Page is officially published to get used to the new changes. 

As you know, there will always be resistance to change. Tell us what you think. Do you like the new style for business Facebook Pages? 

Do you need help converting over to the new style? Contact us and we'll help.

TAGS     new timeline for Facebook pages,  business pages in facebook,  timeline for Facebook pages,  ocreative on facebook,  facebook pages for brands,  facebook pages for organizations

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About the Author

An award-winning graphic designer, Andrea founded Ocreative in 2003. She saw a need for bold creative that could be integrated not only into traditional media, but also into the growing web market to produce interest, excitement and results... 

We invite you to come and enjoy the 2012 Lake Country Community Fest.  Stop by and visit Ocreative Design Studio in the West Gym, booth #46. Meet and chat with our crew, pick up some Ocreative swag, and see some of our latest work. Ocreative is proud to have had the privilege to be a part of the Lake Country Community Fest since its beginning, as an active member of the planning committee

TAGS     lake country community fest,  kettle moraine high school,  wales wi,  delafield chamber of commerce,  hartland chamber of commerce,  ocreative,  2012 LCCF

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