Surges in Mobile Marketing, Social Media and Mobile Apps for Businesses

Surges in Mobile Marketing, Social Media and Mobile Apps for Businesses

Apr 8, 2010

by Andrea Koeppel ( Principal, Ocreative Design Studio )

The mobile market is quickly growing. Are businesses thinking about preparing, adapting and pro-actively working their businesses for this accelerated growth or if they have even considered it as part of their overall business model? Technology is without a doubt, changing quickly, but are our businesses keeping up or staying ahead?

In 2010, you will see more companies move from testing the waters with Facebook pages and blogs to treating social media as a mature channel and serious part of their budgets (Pepsi's is spending 20 million on social media campaign), with formal listening and measurements plans. It's more than just getting leads, it's about interacting with customers on a one-to-one level, typically through their mobile device – whether through your companies mobile website, social media outlets or mobile apps for smart phones like the iPhone or Android. Social media and mobile marketing is huge (Mobile App Market to Surge to $17.5 Billion by 2012 [STUDY]), so is assessing social media networks on their mobile phones. There are more than 100 million active users currently accessing Facebook through their mobile devices.

Mobile Market for Smart Phones Growing!

Two weeks ago, I read a stat that said that 87.4% of the U.S. population are cell phone subscribers with 16% (42.7 million people in the U.S.) having smart phones (iPhone, Android, etc) and 50% of the cell phone subscribers saying they were going to purchase smart phones in the next year! An amazing growing stat for the growing mobile market! (comScore Reports January 2010 U.S. Mobile Subscriber Market Share).

Does your Business have a Mobile Friendly Version of Your Website?

To know more about any of these services, or if you would like assistance with your social media campaign or mobile website, email us at contact@ocreativedesign.com or call 262-567-1164 to set up an appointment with Ocreative Design Studio.

About the Author

An award-winning graphic designer, Andrea founded Ocreative in 2003. She saw a need for bold creative that could be integrated not only into traditional media, but also into the growing web market to produce interest, excitement and results...