Showing 10 Blog Entries tagged under ''

Why Image Matters: Enhancing the Experience of your Message

  For any company selling a product or service, the website is one of the most effective tools in the marketing arsenal. It can also be one of the most devastating. It takes people .05 seconds, that’s the blink of an eye, to form an opinion about your website – and in turn, your company. An awesome web design inspires trust in your business, a bad one will have them turning away without Read More »

TAGS     Users today don’t just want to browse a website,  they want to experience it,  image matters,  using photos in messaging,  captions help with seo,  using the right image,  first impressions
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Give Some Love to Google+ for the Benefit of Your Business

As a business you probably already have a Facebook page where you keep your community up-to-date on what’s happening in your business. You stay active on Twitter and probably even keep close tabs on the LinkedIn account, but have you thought much about Google+? Believe it or not, according to GlobalWebIndex’s latest study, Google+ is currently the number two social media site in the world. Facebook continues Read More »

TAGS     google plus,  google+,  study,  stats,  facebook,  social media sites,  popular,  youtube,  sharing photos
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Wordpress Leads the Way as a CMS [INFOGRAPHIC]

  Let’s face it - it’s 2014, we are well into the digital age and technology is advancing faster than we can buy it. It’s also made the days of set-it-and-forget-it websites a thing of the past. Now, more than ever – websites aren’t the catchall for static information, they are the start of a conversation. A website is a tool in your marketing arsenal that lets you focus on Read More »

TAGS     wordpress,  cms,  wordpress stats,  infographic
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Ocreative Open House a Success

We had boatloads of fun at our 10-year Anniversary Celebration and Open House last month. It was wonderful to welcome over 100 familiar and not-so-familiar faces into our new studio space and share how we do what we do here at Ocreative. There were snacks, beverages, music coming from the speakers, a debut of our new agency video reel playing on the big screen, over $1,000 dollars in drawings, and of course, exciting Read More »

TAGS     open house,  ocreative,  10 year,  thank you
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Pantone Color of the Year 2014 Announced!

How very exciting! Pantone announced today that the Pantone color of the Year is... click play below to reveal... starting the drumroll now!   That's right, the 2014 Pantone Color of the Year is gorgeous Radiant Orchid! Andrea Koeppel will be following up on this exciting Pantone color news talking more about the color specifically in the next post-- so stay tuned! Read More »

TAGS     pantone,  color of the year,  radiant orchid,  ocreative,  announcements,  trending news
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Halloween Wrap Up

Once upon a time, we needed a slide for Halloween. After a bit of brainstorming, it was apparent that the ideas being generated needed more than just one simple image. Now, let me break here to say that I am a strong advocate of the “just because you can, doesn’t mean you should” mantra, but you know…sometimes you just have to do it! In the end, we came up with was this cute, interactive Read More »

TAGS     halloween,  animation,  html5,  css3,  fun
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Better Data for Better Marketing - Analytics & Marketing Automation

Google’s ‘not provided’ Top Keyword Data is a controversial topic, and there’s no failsafe way to access the data. Google changed the way it harvests data from search to protect users’ privacy back in October of 2011. This number continues to rise in your Google Analytics report because more people are using the many great services over at Google. For example, if a user is logged Read More »

TAGS     google analytics,  marketing automation,  not provided,  keywords data,  ocreative,  marketing managers,  google,  marketing automation plans,  marketing workflow
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Ocreative Celebrates 10 Years with Open House on November 20th

Join our team at Ocreative as we celebrate our 10 year anniversary and our new office space! Meet and greet with our digital adventurers and swashbuckling creative team, enjoy some tasty appetizers and beverages, explore each room of our creative space, and get a preview of what we have in store for 2014! We welcome you to join us to celebrate on Wednesday, November 20th, 4pm-7pm. Get directions to Ocreative. Please Read More »

TAGS     open house,  10 year celebration,  10 year anniversary,  ocreative turns 10,  ocreative celebrates 10 years in business
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Pantone Color Report for Spring 2014

Today is an exciting day for color as the Pantone Color Report for Spring 2014 was released to coincide with New York Fashion week. Pantone’s stunning new colors for spring 2014 include a season of colorful equilibrium: Dazzling Blue, Violet Tulip, Hemlock, Sand, Placid Blue, Cayenne, Freesia, Celosia Orange, Paloma, and Radiant Orchid. It’s exciting to see the pastel and neutrals combine with Read More »

TAGS     color consulting,  color trend report,  pantone color report spring 2014,  infographic
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Planning a 2013 Marketing Budget - Four Things to Consider

As the fall season picks up, most people are thinking about fall sports and the changing leaves while companies are firming up their holiday marketing plans as well as determining their 2013 marketing budgets and planning. Sometimes taking the yearly stab at the budget is based on internal agendas and past years' data and assumptions -- but that can paint only a portion of the picture for Read More »

TAGS     planning a 2013 marketing budget,  things to keep in mind when setting your 2013 marketing plan,  what brands should consider for their 2013 marketing budget,  marketing budget,  cpm calculation,  media placement considerations,  response times to twitter,  resp
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