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Looking Ahead to Web Design in 2015

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  • January 5, 2015
  • by ocreativ_wpadmin
  • trends, video, web design in 2015,
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  Welcome to the world of tomorrow. With faster connections, better tools, and an endless supply of constantly changing electronic devices, the look of the web has changed dramatically in the last few years. So let’s predict what may be trending in 2015 . . .   Responsive Design Over the last few years, responsive design has proven to be the new standard for web design in general. Global smartphone usage increased rapidly (1.75 billion users so far and growing, according to eMarketer), and an increasing number of busy business professionals conducted business on their phones or tablets as opposed to their desktop computers. That was certainly the case in 2014, and I don’t really see that changing in 2015. Basically, responsive design is no longer a trend and should now be considered the norm.   Emphasis on Typography Type kits are becoming more affordable (or free, in the case
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Holiday Treat Recipes

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  • December 15, 2014
  • by ocreativ_wpadmin
  • christmas cookies, christmas treats, holiday cookies, holiday treat recipes,
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In the spirit of the season, we have cast our calorie counting apps aside in order to bring you, not just our favorite recipes, but ones that have become tradition for each of our families.
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A Look at Marsala, the 2015 Pantone Color of the Year

Marsala feeds the mind, body and soul. The 2015 Pantone Color of the Year is infused with the energy of red-wine and because of it’s strong undertones of brown, it further radiates characteristics of confidence and strength and feels a natural and comfortable. In previous years, we saw Tangerine Tango, a color which helped us recharge during the challenging economic times of 2012. In 2013, we met Emerald, a color that helped our well-being and our balance while giving us harmony and renewal. In 2014, we needed to boost creativity, originality and confidence and we found that with Radiant Orchid. Looking forward to 2015, we needed a color that fits with us ‘right now.’ In an age of loudness and technology, Pantone’s in-depth color research, which spanned across several industries, identified that there was a need for people to pull back to a quieter, more comfortable place where they could find contentment and warmth. This feeling can be had in the color, Marsala, the 2015 Color of the
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Ocreative’s excited about the holidays! And, to celebrate its arrival, we’re giving away a grand prize of $250 of Ocreative services to a lucky winner just in time to celebrate.  All you need to do is share your name and email with us between now and and January 15, 2015. All current Ocreative customers and non-customers are eligible to enter and winners will be handpicked by the Ocreative team. The winner will be notified by email on Friday, January 16, 2015. By clicking the ‘Send Email’ button below, you also agree to receive the Ocreative monthly newsletter.
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Why You Should Upgrade to Universal Analytics

For many years businesses have relied upon the data from Google Analytics to help understand the activity on our websites. And, for many years, this was all very useful, but, honestly, it also had its limitations. The problem lies in the fact that all it offers was ‘visit centric’ data, which basically just means – every time someone returns to your site, it’s tracked as a new visit.   In walks Universal Analytics, the new, updated version of Google Analytics which aims to focus on visitors, rather than visits.  Some have made the switch already, but if you are one of the many who haven’t yet, there are many reasons why making the switch is a good choice. Not just for the added functionality, but the tracking code is more flexible and easier to implement on a variety of levels.   Let’s step back a moment, and talk about what Universal Analytics
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Bigger, Better, Stronger, Faster… Responsive Web Design

Mobile sites are dead. Well, no, not really, but having a separate sites for your desktop and mobile users is. Or at least, it should be. What I am trying to say is that there is something out there that is bigger, better, stronger, faster, and that thing is Responsive Design. If you’ve heard of it, you are already on the right track. If you haven’t, snuggle up, we’ve got some talking to do. With responsive design, you don’t have to have worry about having different websites for various devices or making sure that your site runs properly on a mobile device because a responsive web site solves that problem for you – the same code work across multiple screen resolutions. And with more devices coming in varying screen resolutions, definitions and orientations, it is becoming of utmost importance that each one of those is accounted for. But there are
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Sending emails to Canada? Do not do it without consent!

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  • June 27, 2014
  • by ocreativ_wpadmin
  • anti-spam, antispam, canada, canadian antispam laws, email laws, notices, spam laws,
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Sending marketing emails to Canada is not recommended – not without prior consent from the recipient. Canada passed a new Anti-Spam law that goes into effect July 1, 2014. The law makes sweeping changes to the ability of companies to send solicitations through electronic communication. At its most basic, the law makes sending unwanted email a finable offense. The companies this will affect the heaviest are those that purchase email lists. In addition to email lists, you can no longer send out to personal information that was collected in any way other than a sign up form. The only acceptable email that can be sent needs to be “opt-in” only.  This means the visitor must specifically sign up for your email newsletter and give their consent to receive messages from you. The signup form must be obvious in its intent and tricking the visitor to sign up for your newsletter will be a
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Why Image Matters: Enhancing the Experience of your Message

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  • April 17, 2014
  • by Teresa_Carlson
  • captions help with seo, first impressions, image matters, they want to experience it, Users today don’t just want to browse a website, using photos in messaging, using the right image,
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For any company selling a product or service, the website is one of the most effective tools in the marketing arsenal. It can also be one of the most devastating. It takes people .05 seconds, that’s the blink of an eye, to form an opinion about your website – and in turn, your company. An awesome web design inspires trust in your business, a bad one will have them turning away without another thought. According to web credibility research, 75% of people will admit that they judge a company’s credibility based on the website’s design. Content, is, and always will be, the most important – but, for that initial reaction, you need some great visual appeal. In fact, research shows that a great first impression can boost overall user satisfaction. That being said, the initial design; with the branded colors, fluid layout and elegant fonts, in my opinion, only gets you about 95%
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Give Some Love to Google+ for the Benefit of Your Business

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  • February 24, 2014
  • by Teresa_Carlson
  • facebook, google plus, google+, popular, sharing photos, social media sites, stats, study, youtube,
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As a business you probably already have a Facebook page where you keep your community up-to-date on what’s happening in your business. You stay active on Twitter and probably even keep close tabs on the LinkedIn account, but have you thought much about Google+? Believe it or not, according to GlobalWebIndex’s latest study, Google+ is currently the number two social media site in the world. Facebook continues to dominate market adaptation with 70% account ownership but Google+ is catching up with just over 50% account ownership by all internet users. Keep in mind this stat is referencing account ownership, not active users. Facebook also dominates in the active user category but Google+ isn’t far behind. These account ownership stats are increasing partially due tot the fact that a Google+ account is mandatory whenever a Gmail or YouTube account is created. But, let’s face it – you most likely already have
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WordPress Leads the Way as a CMS [INFOGRAPHIC]

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  • February 11, 2014
  • by Teresa_Carlson
  • cms, infographic, wordpress, wordpress stats,
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  Let’s face it – it’s 2014, we are well into the digital age and technology is advancing faster than we can buy it. It’s also made the days of set-it-and-forget-it websites a thing of the past. Now, more than ever – websites aren’t the catchall for static information, they are the start of a conversation. A website is a tool in your marketing arsenal that lets you focus on your target audience while giving you the ability to adapt and change right along with the times with the click of a few buttons. Although, just a few years ago, website changes were a tedious and sometimes costly task. Today, with the power and advancement of Content Management Systems (CMS), updating a website has never been easier. Here at Ocreative we consumed large amounts of data and research and immersed ourselves in discussion after discussion, and we have chosen to
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