Get to Know Us

Ocreative is a savvy, independent, people-driven, marketing agency near Milwaukee, Wisconsin.

 

Get to Know Us
Our clients are some of the best in the industry and we provide solutions for many forward-thinking organizations and companies.

Ocreative was founded 2003 by Andrea Koeppel. Just as our team has grown over the years, our creative accomplishments along the way have told the story of our evolution from a graphic design agency to a full-service integrated marketing agency built for a digital world. In our early days, Ocreative provided our expertise in strategic brand identity, graphic design and web design to all sizes of companies and industries. Over the years, we have expanded our team and office, and we’ve also expanded our expertise to include digital marketing strategy (marketing automation, content strategy, social media, digital advertising, etc.), illustration, color consultation, and compelling video. Although, we do still work with many types of businesses, we have honed our specialty of working with industry leading visionaries in the nonprofit organizations and business-to-business corporations, especially manufacturing clientele.

As an integrated marketing agency, we create the concise messaging, graphic design, and digital goodies for businesses that want to leave a mark in their industry. At Ocreative, our creative and technical execution of marketing initiatives makes our clients’ products and services stand out, stand tall, and demand attention. Our goal is for our work to meet the demands and challenges of our clients’ competitive industries while capturing the attention of their audiences. Sound like a match? Let’s start a conversation.

 

Meet Our Team

Andrea Koeppel

Principal/Creative Director

Andrea’s philosophy as owner and creative principal of Ocreative is that good creative captures attention but great creative captures both attention and results.

An award-winning graphic designer, Andrea founded Ocreative in 2003. She saw a need for bold creative that could be integrated not only into traditional media, but also into the growing web market to produce interest, excitement and results. Initially, Andrea ran Ocreative as a one-woman show, in which she wore every hat, juggled every ball and managed to keep it all going successfully… so successfully that she attracted more and more satisfied clients. The agency’s diverse client base has grown over the past 10 years to include everything from small businesses to non profits to multimillion dollar corporations. As a result of her success, she was happily forced to give up her solo act and build a strong team of creative thinkers and developers.

Andrea knows what a significant impact color can have on a company’s product and brand. She honed in on our natural abilities with color and is a certified color consultant trained under International color guru, Leatrice Eiseman, the Executive Director of the Pantone Color Institute.

When she isn’t creating amazing color palettes and test driving typefaces on her Mac (collecting examples of lowercase g is her personal favorite), you will find her hanging out with her family, building her Pinterest collection, painting the day away, or catching the latest blockbuster.

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Andrea Koeppel

Andrea Koeppel

Principal/Creative Director

Matt Koeppel

Principal/Technical Director

One of Matt’s favorite quotes is by Boeing 747 team leader, Joe Sutter, on creating the world’s first jumbo jet, “When we were told, ‘it’s impossible,’ we knew it was the right way to be done.” Matt takes on that same philosophy at Ocreative, knowing that thinking outside the box and figuring out how to make it happen is not only part of the fun, but also how you can stay ahead of the rest.

Matt is likely, one of the first people that you will meet at Ocreative. He’s a great people person and one of the Account Executives and our New Account Manager. Matt is a unique breed of person who can not only can communicate well with clients but understands how important it is for companies to continually market their business, communicate in a clear and concise way with their audience, and stay true to their brand.

Matt began his days as a multi-media designer gaining his Bachelor of Fine Art from the University of Wisconsin-Stout. He became an award-winning developer who refused to let new web standards pass him by. Now at Ocreative, he uses that background in business administration and multi-media design to speak with clients about their digital initiatives in their marketing plans.

After hours and on the weekends, you’ll find Matt spending time with his family and friends. You may even see him out on a camping excursion, modifying Pinewood Derby cars with his sons, or judging the Raingutter Regatta for his Cub Scout Den.

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Matt Koeppel

Matt Koeppel

Principal/Technical Director

Teresa Carlson

Multimedia Designer/Developer

Most people are either left or right brained, but Teresa is both. And thank goodness, because as Multimedia Designer/Developer she has the exciting – and challenging - role of front-end development of client websites so they are eye-catching, but also deliver a satisfying user experience. After all, if you can’t navigate the site or get it to load properly, what good is the creative?

Teresa serves as the link between design and coding. She has the unique gift of seeing a website through the eyes of the consumer, a strength she developed after working for more than 10 years in retail e-marketing for one of the largest home improvement companies in the Midwest.

One of her favorite parts of multimedia is its constant evolution, especially with the explosion of mobile users and mobile apps that require cutting edge programming and adaptability. Teresa keeps a light-hearted sense of humor to balance it all.

Teresa is a great illustrator so you'll find her putting those skills to use for clients and Ocreative projects. She can also make those illustrations animate in a web or HD video.

When Teresa is not digging through HTML code or fine-tuning sites for clients, she’s writing short fiction. Recently, she published her first e-book!

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Teresa Carlson

Teresa Carlson

Multimedia Designer/Developer

Paul Campbell

Web Developer

By stepping into the future using the latest web technology, Paul believes that the end-user experience and client satisfaction co-exist. Combine that with rock solid communication you have a recipe for a great client relationship, a better web experience, and an overall end result that everyone can be proud of.

With Paul’s 8 years of web experience, he has a knack for turning the technical jargon into words that anyone can understand. Perhaps this stems back to his early introduction to computers as a hobby growing up.

Each day, Paul likes to take a few minutes to fill up on all the latest news, technology and “hot-off-the-wire” topics that can not only fill his arsenal of ideas for projects, but also keep him ahead of the curve. One of his favorite places on the web to read is <a href="http://www.reddit.com/"><span style="color: #007987">Reddit</span></a>.

After work and weekends, you may find Paul on the golf course, cruising down a snow-covered mountain on his snowboard, or scaling a cliff. Perusing his passion for rock climbing, he once climbed a 544-foot cliff in New Hampshire with future passions to climb the 3,000-foot El Capitan in Yosemite National Park!

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Paul Campbell

Paul Campbell

Web Developer

 

 

Ocreative is an integrated marketing agency,
but what does that mean?

For Ocreative, it means we develop marketing strategies and creative campaigns that weave together company branding, the web, printed and digital advertising, social media and more.

We don’t tell a brand’s overall story to the masses; we speak to the target audience in a voice geared to them. First we establish goals of the brand, establish the voice, and lean on our expertise to how and where to advertise. We brainstorm to create the messaging and design, and then execute the campaigns.

From the very beginning of the planning, we want the brand to not only speak with consistency but speak to achieve a planned and desired result. As an integrated marketing agency, we produce greater results because we use our experience and knowledge of how messages are distributed and consider what sort of distribution limits we may have. We consider the impact of color, design, what the interaction will be and its overall experience. We’ll also take into consideration how many targeted users could be reached. It is with this full understanding that we develop the campaign’s strategic plan and then carry it out.

We inherently provide benefits that include:

• a singular/synchronized brand voice and experience for the brand’s targeted audience(s)
• create cost efficiencies through creativity and production
• leverage our media relationships to negotiate placements
• tie the marketing and sales processes together to produce ROI results from marketing initiatives

In addition, we sincerely care about the success of our clients. If you agree that that’s pretty darn awesome, we’d love to talk with you.