Waukesha Business Improvement District

ABOUT THE PROJECT
The Waukesha Business Improvement District (BID) was looking to increase awareness of businesses and events located in downtown Waukesha. They also desired the development of a consistent, cohesive identity package that they could use to professionally communicate with the downtown businesses. 

Ocreative Design Studio met these goals by developing business cards, letterhead, envelopes, note cards, email marketing design and a new website.

The website was designed around the current color scheme of the downtown logo, and features an interactive calendar, extensive business directory, available property listings and a wealth of local information. The calendar system allows for internal staff to insert events while also allowing downtown businesses to submit their own calendar events, sales and promotions. The online business directory provides increased exposure for downtown businesses and serves as a powerful resource for visitors to the website. Business members are able to log into the site and update their business listings. The remaining pages of the website are manged by a custom content management system, allowing the office staff to log in and maintain all website content.

To support the launch of the website, Ocreative developed variable data letters on the BID's new letterhead which included access and log in information. These letters were then distributed to existing members.

SERVICES UTILIZED
Identity Collateral
Print Collateral
Website Design and Development
Content Management System
Custom Web Applications
Web Hosting
E-mail Marketing

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