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Google Ads: New Features You Need to Know

By | August 2nd, 2018|Articles of Interest, Just for Fun, Marketing Ideas, News/Announcements, Search Engine Optimization, Trends and Technology|

At the end of July, Google officially transitioned from Google Adwords to Google Ads and rolled out a few new features. The term “Google Ads” intentionally drops “words” from the title to better encompass the advertising solutions provided by Google outside of their search term-based Pay Per Click (PPC) functions such as web display, video, and in-app features. In this article, we dive into the most exciting changes Google made for the average business to utilize.

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Top 5 Common Google AdWords Mistakes

By | April 12th, 2018|Uncategorized|

Unfortunately, setting up AdWords campaigns isn’t always the easiest process; it requires knowledge and understanding of the platform to ensure campaigns are set up correctly. As a Milwaukee-based marketing agency, we constantly conduct audits and edit clients’ existing campaigns, and see a large variety of mistakes.

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Interpreting Google Analytics

By | January 25th, 2018|Articles of Interest, Google Series, Marketing Ideas, Search Engine Optimization, Trends and Technology|

Google Analytics is a great tool, but determining the meaning of each of its metrics can sometimes be confusing. In this article, we clear up any confusion you may have on certain data terms to ensure you are interpreting your Google Analytics data correctly.

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Adwords Help: A Guide To Understand Your Google Adwords

By | November 9th, 2017|Articles of Interest, Marketing Ideas, Search Engine Optimization|

Google Adwords is an extremely powerful online marketing tool. But without proper knowledge of how the platform works, it could be more detrimental to your business than beneficial. In this article, we will discuss the most important data and analytics in Google Adwords and Google Analytics to look at to determine whether your campaigns are performing well and benefitting your business.

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The Google Nonprofit Program: Advertise for Free on Google Adwords

By | September 21st, 2017|Articles of Interest, Marketing Ideas, News/Announcements, Non-Profit, Search Engine Optimization, Website|

If you are a for-impact organization/nonprofit, Google gives your organization the opportunity to advertise on their Google Adwords platform for free. Yes, that’s right; we said free. This is an excellent opportunity to get your message out to the world and inform people about your cause.

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Does Google Declare Your Website “Not-Secure”

By | August 30th, 2017|Articles of Interest, Domains, Hosting, Search Engine Optimization, Website, Website Design|

Big changes are happening with website security. Starting in October 2017, every unsecured website out there with a contact form will be notifying users with a “Not secure” warning in Google’s popular Chrome browser. You want your website to start with HTTPS, which indicates website security. Website security can be achieved through an SSL certificate.

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PART SIX: Optimize Your Google My Business

By | July 26th, 2017|Articles of Interest, Google Series, Search Engine Optimization, Social Media|

As a business, it is essential that you are listed on Google My Business. Google My Business is a free Google tool that will allow your business to appear in local search results. We don’t mean to sound too harsh, but if you don’t have this tool, you basically don’t exist.

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PART FIVE: Five Free Google Tools to Utilize

By | May 10th, 2017|Google Series, Marketing Ideas, Search Engine Optimization, Website, Website Design|

The accuracy and presence of a business online is extremely important to the success of that business. Google offers a variety of great tools to help manage a website. These tools are super helpful in growing a business, and they are all free to use. That’s right, no cost to you at all! [...]

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Utilizing Google Analytics as a Nonprofit

By | March 22nd, 2017|Articles of Interest, Non-Profit, Trends and Technology|

Google Analytics has the reputation of being used to track sales or to increase profits. But as a nonprofit, there are many ways to utilize Google Analytics to help reach your end goal. For example, Google Analytics can help answer questions such as “How are people finding my website?” or “How many people come to [...]

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Google Mobile First Indexing

By | February 6th, 2017|Articles of Interest, Trends and Technology|

In May 2016, Google announced it would give a rank boost in search results to sites that are mobile friendly, which is a change which Google refers to as Mobilegeddon 2. Now Google is back with another update related to the importance of mobile-friendly websites by rolling out mobile-first indexing. In 2015, Google stated that [...]

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