Andrea Koeppel, Author at Ocreative - Award-Winning Integrated Marketing

Andrea Koeppel

About Andrea Koeppel

Andrea is the Founder and Principal at Ocreative, an award-winning integrated marketing agency located just outside Milwaukee, Wisconsin. She holds a BFA in Graphic Design and is a Certified Color Consultant and active member of the International Color Marketing Group. She's also a well-rounded digital marketer who has tirelessly worked with non-profit organizations and B2B manufacturers and professional companies on all facets of their marketing and storytelling.

Ocreative Wins Two International Creative Excellence Awards

Ocreative, an integrated digital marketing agency, is the winner of two international awards from the 22nd Annual Communicator Awards from the Academy of Interactive and Visual Arts. With over 6,000 entries received from across the United States and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence. [...]

By | June 22nd, 2016|News/Announcements, Video|Comments Off on Ocreative Wins Two International Creative Excellence Awards

Pantone 2016 Color of the Year – it’s a blended pair!

In an unexpected turn, the Pantone Color of the Year 2016 is not one color but a blend of two! Rose Quartz and Serenity are the PANTONE Color(s) of the Year 2016! It's the first-time ever, in Pantone's Color of the Year's 16-year history, that there has been two colors introduced as Color of the Year from [...]

By | December 3rd, 2015|Color Consulting, Trends and Technology|Comments Off on Pantone 2016 Color of the Year – it’s a blended pair!

Video Marketing, the Type of Content with the Best ROI

Video is quickly becoming the preferred communication style that your customers want. It's become such a powerful communication medium that just saying that you have a video in the subject line of your email can boost its open rate! Video marketing has become one of the largest areas of movement in 2015. Videos are extremely diverse and can [...]

By | October 26th, 2015|Articles of Interest, Marketing Ideas, Social Media, Trends and Technology, Website Design|Comments Off on Video Marketing, the Type of Content with the Best ROI

Our Weekly Drawings – #ocreativeagencylife

Happy Friday everyone! We're going to be sharing some fun agency-life happenings each week with you so make sure you follow us on Facebook and Twitter @ocreative with the #ocreativeagencylife hashtag!   But first, let me set this up a little... We have an orange (surprised, right?!) dry erase board next to our coffee station. [...]

By | July 24th, 2015|Just for Fun|Comments Off on Our Weekly Drawings – #ocreativeagencylife

Corned Beef Hash for St. Patrick’s Day

Tired of the same old corned beef and cabbage you usually have? In spirit of St. Patrick's Day, I wanted to share one of my favorite recipes for corned beef hash. This recipe is my own take on a corned beef entree and is a compilation of the best of corned beef recipes I have [...]

By | March 17th, 2015|Just for Fun|Comments Off on Corned Beef Hash for St. Patrick’s Day

A Look at Marsala, the 2015 Pantone Color of the Year

Marsala feeds the mind, body and soul. The 2015 Pantone Color of the Year is infused with the energy of red-wine and because of it's strong undertones of brown, it further radiates characteristics of confidence and strength and feels a natural and comfortable. In previous years, we saw Tangerine Tango, a color which helped us recharge during the challenging economic times of [...]

By | December 9th, 2014|Color Consulting, Trends and Technology|Comments Off on A Look at Marsala, the 2015 Pantone Color of the Year

Sign up to win $250 of marketing, design or web services at Ocreative!

Ocreative's excited about the holidays! And, to celebrate its arrival, we’re giving away a grand prize of $250 of Ocreative services to a lucky winner just in time to celebrate.  All you need to do is share your name and email with us between now and January 15, 2015. All current Ocreative customers and non-customers are eligible [...]

By | December 4th, 2014|News/Announcements|Comments Off on Sign up to win $250 of marketing, design or web services at Ocreative!

Ocreative Open House a Success

We had boatloads of fun at our 10-year Anniversary Celebration and Open House last month. It was wonderful to welcome over 100 familiar and not-so-familiar faces into our new studio space and share how we do what we do here at Ocreative. There were snacks, beverages, music coming from the speakers, a debut of our [...]

By | December 19th, 2013|News/Announcements|Comments Off on Ocreative Open House a Success

Pantone Color of the Year 2014 Announced!

How very exciting! Pantone announced today that the Pantone color of the Year is... click play below to reveal... starting the drumroll now! That's right, the 2014 Pantone Color of the Year is gorgeous Radiant Orchid! Andrea Koeppel will be following up on this exciting Pantone color news talking more about the color specifically in [...]

By | December 5th, 2013|Color Consulting, Trends and Technology|Comments Off on Pantone Color of the Year 2014 Announced!

Better Data for Better Marketing – Analytics & Marketing Automation

Google’s ‘not provided’ Top Keyword Data is a controversial topic, and there’s no failsafe way to access the data. Google changed the way it harvests data from search to protect users’ privacy back in October of 2011. This number continues to rise in your Google Analytics report because more people are using the many great services [...]

By | October 22nd, 2013|Search Engine Optimization|Comments Off on Better Data for Better Marketing – Analytics & Marketing Automation

Ocreative Celebrates 10 Years with Open House on November 20th

Join our team at Ocreative as we celebrate our 10 year anniversary and our new office space! Meet and greet with our digital adventurers and swashbuckling creative team, enjoy some tasty appetizers and beverages, explore each room of our creative space, and get a preview of what we have in store for 2014! We welcome [...]

By | October 18th, 2013|News/Announcements|Comments Off on Ocreative Celebrates 10 Years with Open House on November 20th

Pantone Color Report for Spring 2014

Today is an exciting day for color as the Pantone Color Report for Spring 2014 was released to coincide with New York Fashion week. Pantone’s stunning new colors for spring 2014 include a season of colorful equilibrium: Dazzling Blue, Violet Tulip, Hemlock, Sand, Placid Blue, Cayenne, Freesia, Celosia Orange, Paloma, and Radiant Orchid.   It’s exciting [...]

By | September 5th, 2013|Color Consulting, Trends and Technology|Comments Off on Pantone Color Report for Spring 2014

Planning a 2013 Marketing Budget – Four Things to Consider

As the fall season picks up, most people are thinking about fall sports and the changing leaves while companies are firming up their holiday marketing plans as well as determining their 2013 marketing budgets and planning. Sometimes taking the yearly stab at the budget is based on internal agendas and past years' data and assumptions -- but that can paint [...]

By | September 11th, 2012|Marketing Ideas|Comments Off on Planning a 2013 Marketing Budget – Four Things to Consider

Why Pinterest is Good for Businesses and Why People are Getting Hooked

Pinterest is a fast growing social media platform, and best of all, it’s fun for users and good for businesses. Why you ask? It puts some of the coolest products and photos out there, allows people to share them, and links to the website where the photo came from so you can buy it now [...]

By | February 13th, 2012|Social Media|Comments Off on Why Pinterest is Good for Businesses and Why People are Getting Hooked

Resolve to Make Resolutions You Can Keep

Did you make a New Year's resolution this year and then watch the ball drop at your New Year's Eve celebration? Is this a metaphor for what's going to happen come February, March and April, when you realize that you've set your goal way to high and start to lose interest in trying to reach [...]

By | January 5th, 2012|Marketing Ideas|Comments Off on Resolve to Make Resolutions You Can Keep

QR Codes in Marketing

QR Codes connect the printed real world with online virtual world. Have you heard the buzz about QR Codes? QR Codes, or Quick Response Codes, are 2D square bar codes that are scanned by a mobile device's camera. You're seeing them more and more all the time. Even the United States Postal Service (USPS) ran [...]

By | September 21st, 2011|Marketing Ideas|Comments Off on QR Codes in Marketing

Making a Mobile Experience a Good One

Nine out of ten smartphone searches result in the users taking action. You heard it right, 9 out of 10! That's why the entire mobile experience you have set up for your clients and customers needs to be a good one... and a good one right from the start. As Morgan Stanley stated in their [...]

By | September 21st, 2011|Articles of Interest|Comments Off on Making a Mobile Experience a Good One

Prepare an Online Marketing Strategy for Your Business

It's not all just about the PC desktop or the Mac desktop anymore. Consumers are mobile. Your audience is mobile. How many people do you know have a cell phone? Think about that for a minute. How often do you see them without it? Never, right? That's because having a cell phone, especially a smart [...]

By | August 19th, 2011|Marketing Ideas|Comments Off on Prepare an Online Marketing Strategy for Your Business

AP Stylebook Changes E-mail to Email – A Welcomed Change!

The AP Stylebook has changed E-mail to just email, without the hyphen in the middle! This is a welcomed change, since I've typed it that way for years. At least now, I won't have spell checker point that mistake anymore! The announcement was first made on Twitter by @apstylebook on March 18th. In the new 2011 edition, you'll also [...]

By | March 22nd, 2011|Marketing Ideas|Comments Off on AP Stylebook Changes E-mail to Email – A Welcomed Change!

How to Manage All of Your Social Media Accounts

When people are stepping into social media, sometimes people can feel overwhelmed with how to get started, or how to keep on track and even showing concern over the time involved in managing all of the accounts (Facebook, Twitter, Linked-In, etc). My best advice is to set up an account with a program like Hootsuite. It's [...]

By | September 8th, 2010|Social Media|Comments Off on How to Manage All of Your Social Media Accounts

Representing Yourself on Social Media Platforms

Last week, we talked about how social media was just a fancy name for "ways to talk to people." The conversation continues here with our tips on finding where your customers are, representing your business on Facebook, Twitter, and Linked-In and what the keep in mind when posting messages. “Find the fish. Go where the [...]

By | August 27th, 2010|Social Media|Comments Off on Representing Yourself on Social Media Platforms

Ocreative Attending unGEEKED Elite – Nat’l Social Media, Marketing and Branding Open Forum

Ocreative Design Studio is excited to announce that Andrea Koeppel, Principal at Ocreative Design Studio, will be attending unGeekedElite - National Social Media, Marketing and Branding Open Forum with Chris Brogan, Jason Falls, Olivier Blanchard and Scott Stratten. The event will be held from Thursday, May 13, 2010 to Saturday, May 15, 2010 at The [...]

By | May 7th, 2010|Social Media|Comments Off on Ocreative Attending unGEEKED Elite – Nat’l Social Media, Marketing and Branding Open Forum

Understanding Google Analytics – Your Website Traffic Report Archived

This blog article has been updated for 2016. Check out the new article here: https://www.ocreativedesign.com/understanding-your-google-analytics-report/ We are often asked, "How do I understand what is going on in my Google Analytics report that I am getting each month? or "What are the numbers that I should really be paying attention to?" The traffic reports [...]

By | April 20th, 2010|Search Engine Optimization|Comments Off on Understanding Google Analytics – Your Website Traffic Report Archived

Social Media and Mobile Marketing is a Reality; Is Your Business Ready?

Social media and mobile marketing are growing at an accelerated rate. It is not a fad or a trend; it's a reality. Forrester Research predicted huge growth for social media marketing, revealing that mobile marketing and social media will be the hottest areas for growth. They were right. This Week's Social Media Activity Will Have [...]

By | March 19th, 2010|Social Media|Comments Off on Social Media and Mobile Marketing is a Reality; Is Your Business Ready?

5 Reasons Why Social Media Marketing is Right for Your Business

I have been seeing more and more of 'How to use: LinkedIn, Facebook and Twitter' types of classes pop up around the area. Is it useful? Well, that depends on how tech savvy you are, how new you are to searching on the Internet and how much time you are willing to invest in learning [...]

By | November 4th, 2009|Social Media|Comments Off on 5 Reasons Why Social Media Marketing is Right for Your Business

Subject lines are important in email marketing

As I was opening my email today, I came across an email from Constant Contact and it made me think about why I open some emails and flag others for follow up later on. Thinking about this idea and thinking about it from your customers' perspective is a great way to improve your email marketing [...]

By | March 11th, 2009|Marketing Ideas|Comments Off on Subject lines are important in email marketing

Market your business through the recession

The recession is all around us. Sometimes is difficult to know what you should do with your businesses during these tough economic times. There is a lot of research to show that one should continue marketing their business during a recessions. One could use this analogy: We are all long distance runners. Now, the runners [...]

By | February 9th, 2009|Marketing Ideas|Comments Off on Market your business through the recession

“When times are good you should advertise, when times are bad you MUST advertise”

With all the email newsletters received lately, I can't help being constantly reminded of the current state of our economy and that you should start advertising wisely during this recession. Does one need to be reminded of the necessity to advertise their business? Is smart advertising disregarded in times that are good? Shouldn't all your [...]

By | January 6th, 2009|Marketing Ideas|Comments Off on “When times are good you should advertise, when times are bad you MUST advertise”