Ocreative, Author at Ocreative - Award-Winning Integrated Marketing

Ocreative

About Ocreative

Ocreative, an award-winning integrated marketing agency located just outside Milwaukee, Wisconsin. We specialize in helping B2B manufacturing, professional services, and for-impact non-profit agencies with all facets of their marketing, branding, and digital storytelling.

Non-profit Marketing Strategies–Breaking Through the Noise

  With the rapid advances in technology and the increasing clutter on social media networks, nonprofits need to develop ways to break through the noise with a clear voice. Basically, nonprofit marketing trends have shifted. Technology has advanced, fundraising online has grown, and the donor-to-nonprofit interaction has evolved. More than ever, it has become imperative [...]

By | March 30th, 2017|Marketing Ideas, Non-Profit|Comments Off on Non-profit Marketing Strategies–Breaking Through the Noise

Utilizing Google Analytics as a Nonprofit

Google Analytics has the reputation of being used to track sales or to increase profits. But as a nonprofit, there are many ways to utilize Google Analytics to help reach your end goal. For example, Google Analytics can help answer questions such as “How are people finding my website?” or “How many people come to [...]

By | March 22nd, 2017|Articles of Interest, Non-Profit, Trends and Technology|Comments Off on Utilizing Google Analytics as a Nonprofit

Google Mobile First Indexing

In May 2016, Google announced it would give a rank boost in search results to sites that are mobile friendly, which is a change which Google refers to as Mobilegeddon 2. Now Google is back with another update related to the importance of mobile-friendly websites by rolling out mobile-first indexing. In 2015, Google stated that [...]

By | February 6th, 2017|Articles of Interest, Trends and Technology|Comments Off on Google Mobile First Indexing

Looking Ahead to Marketing Trends in 2017

It’s that time of year again, when we start looking ahead to what the new year will bring. We saw changes in 2016 in our approach to marketing, social media, and design. It was a year that focused on the consumer: consumer-centric marketing, consumer experience, consumer insights, and ways of tracking and analyzing those [...]

By | December 20th, 2016|Articles of Interest, News/Announcements, Search Engine Optimization, Social Media, Trends and Technology|Comments Off on Looking Ahead to Marketing Trends in 2017

Ocreative Wins Two International Davey Awards

The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small agencies worldwide. The 2016 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms. Ma Ka Hana Ka ‘Ike The first Davey Award presented [...]

By | December 20th, 2016|Articles of Interest, Marketing Ideas, News/Announcements|Comments Off on Ocreative Wins Two International Davey Awards

Anniversary & Open House Wrap-up

We're celebrating fourteen years of creative goodness. What began as a one-woman operation in 2003 has grown into an Internationally recognized, award-winning integrated marketing agency. With the help of a talented team, Ocreative has grown into one of the top marketing agencies in the Milwaukee area, and this [...]

By | November 7th, 2016|News/Announcements, Uncategorized|Comments Off on Anniversary & Open House Wrap-up

PART FOUR: Most Important Tools of Google Search Console (Webmasters)

Most website owners have long been familiar with Google Analytics and relied on it for reporting and measuring their websites’ performances. If you are ready to go beyond basic reporting and begin optimizing your website to improve your search result performance, you need Google Search Console. Google Search Console (previously known as Google Webmasters and [...]

By | November 2nd, 2016|Search Engine Optimization, Trends and Technology, Website, Website Design|Comments Off on PART FOUR: Most Important Tools of Google Search Console (Webmasters)

PART THREE: Guide to Clean Google Analytics Data

Sometimes your Google Analytic data can be skewed or inaccurate due to spammers abusing your Google Analytics ID. Spammer-generated data could be anywhere from a small percentage to more than a quarter of your overall traffic. In this article, I am going to show you different ways to eliminate spam in your Google Analytics so [...]

By | October 4th, 2016|Articles of Interest, Search Engine Optimization, Trends and Technology, Website, Website Design|Comments Off on PART THREE: Guide to Clean Google Analytics Data

PART TWO: The Best Google Analytic Reports

Google Analytics is an extremely useful tool to see what exactly is going on with your website. However, it provides a huge amount of data and tons of reporting options.   In this article, we will give you the most important Google Analytics reports you should look at to give you the most information about [...]

By | September 13th, 2016|Search Engine Optimization, Website, Website Design|Comments Off on PART TWO: The Best Google Analytic Reports

PART ONE: Understanding Your Google Analytics Report

Google Analytics is a great tool to understand how your website is doing and what areas need improvement. However, sometimes it can produce an overwhelming amount of data, making it difficult to know what reports to look at, or how to understand what that data is telling you. Well, don’t worry; that is where we [...]

By | August 30th, 2016|Articles of Interest, Search Engine Optimization, Trends and Technology, Website|Comments Off on PART ONE: Understanding Your Google Analytics Report

All Aboard… Ocreative Moved!

Last week, we became the proud owners of our own building and officially moved into our new digs in downtown Hartland, Wisconsin! As newly renovated railroad depot from 1879, it provides the perfect creative space to fuel ideas and keep our business on track while moving full steam ahead. Okay, okay, we’ll stop with the [...]

By | July 21st, 2016|News/Announcements|Comments Off on All Aboard… Ocreative Moved!

Mobilegeddon 2 Coming in May – Don’t Let Your Website Get Buried

When it comes to disaster preparedness, most people think they are ready to ride out the storm. But what if the storm comes a second time, and with even more force? What if the only way to avoid the disaster is to be proactive before it hits? Back in 2015, Google announced the launch of [...]

By | April 21st, 2016|Articles of Interest, Search Engine Optimization, Website|Comments Off on Mobilegeddon 2 Coming in May – Don’t Let Your Website Get Buried

It’s Not About Constant Contact, It’s About Relevant Contact

At Ocreative, we’re an integrated marketing agency, meaning we develop marketing strategies and creative campaigns that weave together a company’s strategic branding, the website, printed, and digital advertising, social media and more. Because we specialize in marketing automation, we don’t tell a brand’s overall story to the masses; we speak to the target audience in [...]

By | March 18th, 2016|Email, Marketing Ideas, Search Engine Optimization|Comments Off on It’s Not About Constant Contact, It’s About Relevant Contact

Preparing for the Future of Mobile – Wearable Tech

Recently, a new term has been tossed around the tech industry and has been gaining more ground every day: Wearable Technology. I know that many people think that this concept is still a long way from becoming popular—with such products as Google Glasses and the Apple iWatch not yet widely available or just beginning to [...]

By | April 22nd, 2015|Trends and Technology, Website Design|Comments Off on Preparing for the Future of Mobile – Wearable Tech

Understanding Adaptive and Responsive Web Design

Mobile devices are here to stay, and it’s pretty clear that they have revolutionized the way people use and interact with websites. If your site isn’t easy to view on a mobile device (or isn’t mobile friendly) by now, you’re not just missing out on giving visitors a positive experience: Google recently announced that it [...]

By | April 7th, 2015|Marketing Ideas, Trends and Technology|Comments Off on Understanding Adaptive and Responsive Web Design

Google Warns Negative Impact on Search Rankings for Nonmobile-Friendly Sites

It started in October 2012: Google announced that its Webmaster Tools would start to let users know by email when Google discovered critical issues with their site. Back then, Google stated that it would begin to notify webmasters about issues that it felt would have a significant impact on their site’s health or search performance [...]

By | April 2nd, 2015|News/Announcements, Search Engine Optimization, Trends and Technology|Comments Off on Google Warns Negative Impact on Search Rankings for Nonmobile-Friendly Sites

Video Marketing – An Effective Way to Grab Attention [VIDEO]

https://www.youtube.com/watch?v=TJJCpWPDj2Q

By | February 26th, 2015|Marketing Ideas|Comments Off on Video Marketing – An Effective Way to Grab Attention [VIDEO]

Looking Ahead to Web Design in 2015 [VIDEO]

https://www.youtube.com/watch?v=ADYxhQrNzBw

By | January 5th, 2015|Search Engine Optimization, Social Media|Comments Off on Looking Ahead to Web Design in 2015 [VIDEO]

Holiday Treat Recipes

In the spirit of the season, we have cast our calorie counting apps aside in order to bring you, not just our favorite recipes, but ones that have become tradition for each of our families.

By | December 15th, 2014|Just for Fun|Comments Off on Holiday Treat Recipes

Why You Should Upgrade to Universal Analytics

For many years businesses have relied upon the data from Google Analytics to help understand the activity on our websites. And, for many years, this was all very useful, but, honestly, it also had its limitations. The problem lies in the fact that all it offers was ‘visit centric’ data, which basically just means – [...]

By | December 4th, 2014|Marketing Ideas|Comments Off on Why You Should Upgrade to Universal Analytics

Bigger, Better, Stronger, Faster… Responsive Web Design

Mobile sites are dead. Well, no, not really, but having a separate sites for your desktop and mobile users is. Or at least, it should be. What I am trying to say is that there is something out there that is bigger, better, stronger, faster, and that thing is Responsive Design. If you’ve heard of [...]

By | December 4th, 2014|Trends and Technology, Website Design|Comments Off on Bigger, Better, Stronger, Faster… Responsive Web Design

Sending emails to Canada? Do not do it without consent!

Sending marketing emails to Canada is not recommended - not without prior consent from the recipient. Canada passed a new Anti-Spam law that goes into effect July 1, 2014. The law makes sweeping changes to the ability of companies to send solicitations through electronic communication. At its most basic, the law makes sending unwanted email a finable offense. [...]

By | June 27th, 2014|News/Announcements|Comments Off on Sending emails to Canada? Do not do it without consent!

Understanding the Social Media Landscape

Social media is everywhere. It's on your computer.  It's on your phone.  It's in your inbox.  It's on your TV. Maybe it's even in your car. And while there are some questions about how healthy social media is, it's pretty clear that lot of us are using it. Social Media is Purposeful I think the [...]

By | February 9th, 2012|Social Media|Comments Off on Understanding the Social Media Landscape

Hackathons and 21st Century Programmers

Let's start with square one:  What on earth is a Hackathon? To put it simply: a Hackathon is collective code creation or collective programming. As a web developer (or web programmer, if you prefer), I find this concept to be very exciting. Besides being a fun learning experience for programmers and an efficient way to develop an application rapidly, [...]

By | December 21st, 2010|News/Announcements|Comments Off on Hackathons and 21st Century Programmers

What language are you speaking?

Certain industries seem to thrive upon developing obscure acronyms, annoying abbreviations, and specialized terms that outsiders are not likely to understand. The use of this specialized language, often referred to as jargon, has the potential to create huge communication problems when business spans across different industries. Whether you notice it or not, no matter what [...]

By | February 10th, 2009|Marketing Ideas|Comments Off on What language are you speaking?