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Ocreative

About Ocreative

Ocreative, an award-winning integrated marketing agency located just outside Milwaukee, Wisconsin. We specialize in helping B2B manufacturing, professional services, and for-impact non-profit agencies with all facets of their marketing, branding, and digital storytelling.

Automatic Image Sliders or Carousels: More Confusing Than Informative

Website developers continually seek new and innovative ways to display information that reaches audiences in an efficient and effective way. Occasionally, usability and design meet to create a new layout or format that revolutionizes the way websites are built. Some updates, however, seem useful in theory, but are not in practice. One recent trend uses automatic image sliders or carousels that seem useful for providing a large amount of information while taking up limited space above-the-fold.

By | June 21st, 2018|Articles of Interest, Just for Fun, Marketing Ideas, Trends and Technology, Website, Website Design|Comments Off on Automatic Image Sliders or Carousels: More Confusing Than Informative

Email Marketing Part III: Formatting for Success

Once your platform is set up and you have selected the strategies that work best to optimize your marketing efforts, it is time to write the content. Based on the current email marketing landscape, the following formatting trends are crucial to the usability and ROI of modern digital communication initiatives.

By | June 15th, 2018|Articles of Interest, Email Marketing, Marketing Ideas, Trends and Technology, Website|Comments Off on Email Marketing Part III: Formatting for Success

Ocreative Takes Home Three International Awards of Distinction From the 24th Annual Communicator Awards

Ocreative has been recognized for groundbreaking work in print media and web design at the 24th Annual Communicator awards. Receiving two coveted Silver Distinction awards for our print work with a few of our favorite nonprofits, INPEACE and the Funeral Service Foundation, and a third Silver Distinction for our work on the Oconomowoc Chamber website.

By | June 5th, 2018|Articles of Interest, Just for Fun, News/Announcements|Comments Off on Ocreative Takes Home Three International Awards of Distinction From the 24th Annual Communicator Awards

Email Marketing Part II: Types of Email Campaigns

Carefully choosing the goals and structure of your email campaign while considering important formatting trends are key factors in creating successful email campaigns. Setting up the appropriate framework initially will save on time and expense later. Well-built email marketing campaigns can be adjusted based on response rate, while poorly structured initiatives require complete reorganization. In part two of our series, we will explore six different types of email marketing campaigns.

By | May 31st, 2018|Articles of Interest, Email Marketing, Marketing Ideas, Trends and Technology|Comments Off on Email Marketing Part II: Types of Email Campaigns

GDPR Compliance for US Businesses

The General Data Protection Regulation (GDPR) was a new law passed by the European Union in April 2016, affecting all businesses large and small. The GDPR law will come into effect on May 25th, 2018. Summary of the new legislation states that all companies that collect data on citizens of the European Union will need to comply with the new rules which set strict standards for collection of consumer data.

By | May 24th, 2018|Articles of Interest, News/Announcements, Trends and Technology|Comments Off on GDPR Compliance for US Businesses

Email Marketing Part 1: Choosing the Best Platform

Any Google search for “email marketing” returns a staggering amount of hits including a wide variety of email marketing platforms bidding for your attention and your money. While choosing the right email marketing platform is essential, it is only half the battle. In part 1 of our email marketing series, we help you choose the right email marketing platform for your business and key factors to consider.

By | May 18th, 2018|Articles of Interest, Email Marketing, Just for Fun, Marketing Ideas, Trends and Technology|Comments Off on Email Marketing Part 1: Choosing the Best Platform

Cutting Through the Digital Clutter – the Reemergence of Direct Mail Campaigns

While digital ads can be a useful and successful component in marketing to new customers, the time-tested nature of print ads are more relevant than ever. Buying ad space in magazines, newspapers, and popular print are already considered commonplace, but businesses often forget the power of direct mail. So much so, that there is a widespread assumption that direct mail is dead.

By | May 3rd, 2018|Articles of Interest, Email Marketing, Marketing Ideas, Trends and Technology|Comments Off on Cutting Through the Digital Clutter – the Reemergence of Direct Mail Campaigns

The Importance of Business Cards in Today’s Digital World

Business cards continually remain an important piece of business collateral, even as we evolve digitally. As a first impression, business cards are the first step in introducing your brand to a new contact. Business cards are tangible items that carry more weight than a quick email or contact share on a smartphone. Different design elements ensure your business card attracts attention and drives recipients to your online presence.

By | April 26th, 2018|Articles of Interest, Branding, Marketing Ideas, Trends and Technology|Comments Off on The Importance of Business Cards in Today’s Digital World

Connecting Online and Offline Branding for a Seamless Brand Experience

Consistency in brand messaging is nothing new to the marketing arena, but there are still lessons to be learned, especially in the small business community. Smaller marketing budgets require that every piece of print collateral, and every online experience, count. Ad pieces that land outside of an already recognized brand have little to no impact, and generally lack any real return on investment. In short, the details matter.

By | April 19th, 2018|Articles of Interest, Branding, Color Consulting, Marketing Ideas, Search Engine Optimization, Social Media, Website, Website Design|Comments Off on Connecting Online and Offline Branding for a Seamless Brand Experience

Top 5 Common Google AdWords Mistakes

Unfortunately, setting up AdWords campaigns isn’t always the easiest process; it requires knowledge and understanding of the platform to ensure campaigns are set up correctly. As a Milwaukee-based marketing agency, we constantly conduct audits and edit clients’ existing campaigns, and see a large variety of mistakes.

By | April 12th, 2018|Uncategorized|Comments Off on Top 5 Common Google AdWords Mistakes

The Marriage of Website Design and Website Development

In order to accomplish a strong online presence, the combination of website design and website development go hand in hand. Without one or the other, your website can fall flat and can lack a positive lasting impression. Your website is the face of your business online, serving a very important role that sometimes goes unnoticed. The goal of your website is to show trust and credibility and who you are as a company.

By | April 5th, 2018|Uncategorized|Comments Off on The Marriage of Website Design and Website Development

The Art of Business Email: Three Tips to Writing Effective Communications

Because email is such a prevalent communication tool both internally and externally, it is important to take the same level of care, and be just as thoughtful in emails to clients and business partners, as customer-facing communications. Here are three easy tips to remember to unify your business message and align your internal communications with your external brand presence.

By | March 22nd, 2018|Articles of Interest, Branding, Email Marketing, Just for Fun, Marketing Ideas|Comments Off on The Art of Business Email: Three Tips to Writing Effective Communications

The Top 5 Ways to Grow Your Social Media Presence

Having a strong social media presence can help your business in several ways. Business’ social media platforms act as multiple gateways to a business’ website, creating an external linking structure and more opportunities to appear in search results. Social media creates a way to increase brand awareness and customer base.

By | March 15th, 2018|Articles of Interest, Email Marketing, Marketing Ideas, Search Engine Optimization, Social Media, Trends and Technology|Comments Off on The Top 5 Ways to Grow Your Social Media Presence

Customer Retention Using Marketing Automation

To thrive in today's digital world, businesses need to thoroughly evaluate their customer retention marketing strategies, including the tools they use to reach their customers. Marketing automation is the most effective way to reach out and stay connected. Automated marketing requires the use of a software platform, comprising tools to better market to your target audience.

By | March 8th, 2018|Articles of Interest, Email Marketing, Marketing Ideas, Trends and Technology|Comments Off on Customer Retention Using Marketing Automation

Part 3: Dominate Your Local Market- Expanding Your Digital Footprint

Expanding your digital footprint is an important step in truly connecting with your consumers. Claiming online business listings, developing SEO for your website, spending a little time and money on locally targeted PPC campaigns, and following up with online reviews are the best ways to achieve an effective online presence for your local business.

By | February 27th, 2018|Articles of Interest, Marketing Ideas, Search Engine Optimization, Social Media, Trends and Technology|Comments Off on Part 3: Dominate Your Local Market- Expanding Your Digital Footprint

Part 2: Dominate Your Local Market- Traditional Media

Tying traditional media practices to in-person strategies can boost brand awareness, preserve your reputation, and attract new customers. Whether you create and launch a local marketing strategy on your own or with help, the benefits of extending your local reach will greatly outweigh the comfort of inaction.

By | February 22nd, 2018|Articles of Interest, Marketing Ideas|Comments Off on Part 2: Dominate Your Local Market- Traditional Media

Part 1: Dominate Your Local Market- Person to Person Marketing

Although marketing trends can change quickly, there are some tried-and-true methods found in both in-person and via digital and traditional media that can take your business to the next level. Join us for this three-part series in which we explore these methods in two channels: person-to-person and digital and traditional media.

By | February 15th, 2018|Articles of Interest, Marketing Ideas|Comments Off on Part 1: Dominate Your Local Market- Person to Person Marketing

Video Marketing Platforms

Video marketing is becoming an essential part of building a campaign strategy. Once you have produced your video, you must decide how you want to distribute it. Using social media as a method of sharing your video with the public can be a great way to gain traction for your brand and give users the chance to interact with your content. In this article we will discuss a few of the platforms that you can use to share your video content.

By | February 8th, 2018|Articles of Interest, Marketing Ideas, Video|Comments Off on Video Marketing Platforms

The Value of a Diverse Marketing Plan

A new year means a new marketing plan and strategy. As you plan for 2018, one strategy we feel is the most important is diversity. Diversity in your marketing plan means not throwing all your marketing eggs in one basket, and instead putting your resources and efforts into employing multiple marketing tactics.

By | February 1st, 2018|Articles of Interest, Email Marketing, Marketing Ideas, Search Engine Optimization, Social Media, Trends and Technology|Comments Off on The Value of a Diverse Marketing Plan

Interpreting Google Analytics

Google Analytics is a great tool, but determining the meaning of each of its metrics can sometimes be confusing. In this article, we clear up any confusion you may have on certain data terms to ensure you are interpreting your Google Analytics data correctly.

By | January 25th, 2018|Articles of Interest, Google Series, Marketing Ideas, Search Engine Optimization, Trends and Technology|Comments Off on Interpreting Google Analytics

Optimizing Your Website for Voice Search

As we saw on our 2018 marketing trends list, the use of voice search is only growing in popularity. With the popularity of voice search only growing, it is important to recognize this shift, and implement SEO tactics to help optimize your website for voice search so you are not missing out on any opportunities.

By | January 16th, 2018|Articles of Interest, Just for Fun, Marketing Ideas, News/Announcements, Search Engine Optimization|Comments Off on Optimizing Your Website for Voice Search

2018 Website Design Trends

As a Milwaukee website design company, we love to predict what trends we will see in the upcoming year. In 2017, we saw simplistic, flat designs with an emphasis on mobile-first. With mobile still a major trend, we believe 2018 will be the year of the user with websites being tailored to increase overall user experience.

By | January 10th, 2018|Articles of Interest, Marketing Ideas, Search Engine Optimization, Website, Website Design|Comments Off on 2018 Website Design Trends

New Marketing Tools! SharpSpring Social

SharpSpring Social and the new Content Calendar are now available! SharpSpring Social includes powerful conversion tools you can only get with fully-integrated marketing automation. It’s designed to help you turn lead interactions into meaningful conversations that generate sales. Create, schedule & publish content to social media accounts from SharpSpring.

By | January 4th, 2018|Articles of Interest, Email Marketing, Just for Fun, Marketing Ideas|Comments Off on New Marketing Tools! SharpSpring Social

2018 Marketing Trends: How Marketing Will Change Next Year

The rise of in-home voice-first devices and companies choosing to break the mold of traditional ads will influence what we will see next year. Take a look at what we think 2018 will bring and what you should focus on as we ring in the new year.

By | December 27th, 2017|Articles of Interest, Email Marketing, Marketing Ideas, Search Engine Optimization, Trends and Technology|Comments Off on 2018 Marketing Trends: How Marketing Will Change Next Year

Our Most Popular Articles of 2017

In celebration of 2018, we've put together our top 18 articles of 2017. Thank you to all of you for your support. Our clients, readers, and watchers have helped to make it a great year at Ocreative, and we are so grateful for all of you. We hope 2017 was just as fun, exciting, and profitable for you.

Top 5 Tips for Creating Better Content for Your Website

If you are wanting to grow your online presence, one phrase you have probably heard before is “content is king”. It is true that content is a key driver of traffic to your website. Unfortunately, creating content isn’t as simple as it sounds. Not just any block of text will bring you traffic. Here our top 5 tips to ensure your content generates the traffic you need to grow your online presence.

By | December 19th, 2017|Articles of Interest, Marketing Ideas, Search Engine Optimization, Trends and Technology, Website, Website Design|Comments Off on Top 5 Tips for Creating Better Content for Your Website

Pantone Color of the Year 2018 is Ultra Violet!

Waiting for the Pantone to release its Color of the Year is like the Super Bowl for color lovers, color enthusiasts, and color consultants. In fact, today at Ocreative, tears of pure joy were shed for the occasion. Pantone Color of the Year 2018 is an enchanting purple with strong blue undertones called Ultra Violet.

By | December 7th, 2017|Color Consulting, Trends and Technology|Comments Off on Pantone Color of the Year 2018 is Ultra Violet!

Breaking Down Corporate Branding

What is branding? Branding is about the promise of a distinct, memorable experience. It's about creating an expectation and delivering it consistently every time anyone comes into contact with your brand. It's how you make your customers feel about themselves and their decisions when they are interacting with your brand.

By | November 29th, 2017|Articles of Interest, Branding, Marketing Ideas|Comments Off on Breaking Down Corporate Branding

The Evolution of a Brand

As the philosophers say, change is the only constant in life. Life is flux, and people evolve to progress. The brands that people depend on need to evolve, too. Logo identity is a vital part of any company’s brand. A brand sets the company's tone, image, and expectations.

By | November 15th, 2017|Articles of Interest, Branding, Marketing Ideas, Search Engine Optimization, Trends and Technology|Comments Off on The Evolution of a Brand

Adwords Help: A Guide To Understand Your Google Adwords

Google Adwords is an extremely powerful online marketing tool. But without proper knowledge of how the platform works, it could be more detrimental to your business than beneficial. In this article, we will discuss the most important data and analytics in Google Adwords and Google Analytics to look at to determine whether your campaigns are performing well and benefitting your business.

By | November 9th, 2017|Articles of Interest, Marketing Ideas, Search Engine Optimization|Comments Off on Adwords Help: A Guide To Understand Your Google Adwords

Brand Photography

Having the right imagery to complement your brand can help increase recognition, as well as capture the attention of more viewers. However, it is important to take the time to determine the kind of imagery that will make sense in association with your name, as well as how to use the imagery to its best effect.

By | November 1st, 2017|Articles of Interest, Branding, Marketing Ideas|Comments Off on Brand Photography

Video Marketing & Engagement

Video is a fast-growing industry thanks to the constant evolution of video content creation and sharing. Looking at this growing love of video and the success it has managed, businesses and brands are working to determine how it can be used to increase their brand’s reach.

By | October 25th, 2017|Marketing Ideas, Video|Comments Off on Video Marketing & Engagement

Is Print Dead, or Not?

With the new developments in technology over the last few years, the phrase “print is dead” has been uttered with more frequency. While, yes, digital design and content are becoming more popular with each new advancement, people of every age still value print content and the benefits that come along with it.

By | October 18th, 2017|Articles of Interest, Marketing Ideas, News/Announcements, Trends and Technology|Comments Off on Is Print Dead, or Not?

An Overview of Typography

In its essence, typography is how a word looks, including what font (typeface) it is set in, what color it is, and how dramatic and decorative, or how practical, it is. The possibilities are almost endless, especially when you consider hand-lettering (the process of creating letters by hand) and the continual creation of new fonts

By | October 12th, 2017|Articles of Interest, Branding, Just for Fun, Website Design|Comments Off on An Overview of Typography

The Google Nonprofit Program: Advertise for Free on Google Adwords

If you are a for-impact organization/nonprofit, Google gives your organization the opportunity to advertise on their Google Adwords platform for free. Yes, that’s right; we said free. This is an excellent opportunity to get your message out to the world and inform people about your cause.

By | September 21st, 2017|Articles of Interest, Marketing Ideas, News/Announcements, Non-Profit, Search Engine Optimization, Website|Comments Off on The Google Nonprofit Program: Advertise for Free on Google Adwords

SEO vs. PPC: Which is Better for Your Business

As a business, it is sometimes difficult to decide whether to invest your marketing dollars in Pay Per Click (PPC) or Search Engine Optimization (SEO). In this article, we will break down PPC and SEO to help you decide which is the best fit for your business and marketing budget.

By | September 19th, 2017|Articles of Interest, Marketing Ideas, Search Engine Optimization, Website, Website Design|Comments Off on SEO vs. PPC: Which is Better for Your Business

Keeping Your Business Protected from Malware, Viruses, and Ransomware

Ransomware has recently been in the news again, with reports of hundreds of thousands of infected computers. In this article, we’ll review the types of malicious software and recommended measures to keep your business safe.

By | September 6th, 2017|Articles of Interest, Domains, Hosting, Search Engine Optimization, Website|Comments Off on Keeping Your Business Protected from Malware, Viruses, and Ransomware

Does Google Declare Your Website “Not-Secure”

Big changes are happening with website security. Starting in October 2017, every unsecured website out there with a contact form will be notifying users with a “Not secure” warning in Google’s popular Chrome browser. You want your website to start with HTTPS, which indicates website security. Website security can be achieved through an SSL certificate.

By | August 30th, 2017|Articles of Interest, Domains, Hosting, Search Engine Optimization, Website, Website Design|Comments Off on Does Google Declare Your Website “Not-Secure”

How to Use Live Video for Your Business

The use of live video is one of the largest trends we have seen in 2017. It gives brands the opportunity to be authentic by creating unfiltered and unedited content. Many different social media platforms have adopted the ability to stream live video so you can reach your audience. In this article, we explain live video, why your brand should be utilizing it, and the different platforms to use.

By | August 16th, 2017|Just for Fun, Marketing Ideas, Search Engine Optimization, Social Media, Video|Comments Off on How to Use Live Video for Your Business

Measuring ROI of your Marketing Campaigns

One of the biggest challenges companies and marketers face is measuring the ROI of their marketing campaigns and efforts. By using marketing automation software, you can link your sales with marketing campaigns and determine which campaigns are performing and which are falling short.

By | August 2nd, 2017|Articles of Interest, Email Marketing, Marketing Ideas|Comments Off on Measuring ROI of your Marketing Campaigns