While it’s not an entirely new concept, Information Architecture (IA), is the newest buzz phrase circulating web development agencies. While generally used in tandem with UX and web development, IA is more multi-faceted than that. IA principles can be used across the board, any time users are interacting with a product or brand experience – [...]
In our sixth installment of Ocreative Mixtapes, we introduce Caylin, one of our graphic designers, to help you get to know our team better.
Can B2B marketers leverage the power of content marketing to capture potential clients in the buying cycle? With over 15 years working with manufacturers, large and small, we say yes. Read more about how B2B marketers can leverage the power of content marketing to capture potential clients in the buying cycle in our latest blog.
In our fifth installment of Ocreative Mixtapes, Paul, our Web Programmer extraordinaire, is sharing his favorite songs with us!
Metro-Milwaukee marketing agency, Ocreative, wins 10 international awards for work in website design and development, print design, and video production.
In parts one and two of this series, we covered the initial stages of web development and design. By this time, you already know that hiring a strong web designer is an important step in creating a site that meets your unique needs. You’ve also learned a little more about user experience and how intuitive design can drive conversions and optimize your return on investment. In our third installment, we want to help you understand how to protect your website investment, post development. Read more on website best practices in our latest blog.
In our fourth installment of Ocreative Mixtapes, we introduce Allie, our PPC & Digital Marketing Analyst, to help you get to know our team better.
Part 2: Intuitive User Experience Drives Conversion As we covered in the first part of Building Better Websites, thoughtful web design is a crucial component to the success of a website and finding a strong web designer is the key to unlocking that success. Great web designers often work with usability at the [...]
This week, our newest Graphic Designer, Kelsey, shares her feel good playlist with us and tells us a little bit more about herself. Although she joined our team just three months ago, she fit right in and it feels like she’s been here all along. From her infectious pension for accents to her adoration for [...]
Join Ocreative as we explore the importance of strong web design and reveal how crucial talented web designers are to building better web experiences.
This week, our Marketing Strategist and Copywriter Jerrie is answering questions and recommending sweet jams. If you’ve worked with Ocreative in the last year, she’s likely helped manage your project or written copy for some of your marketing initiatives.
Workplace collaboration is important for a strong and compatible team. Ocreative uses 3 simple ways to promote collaboration within our workplace.
Creating meaningful targeted content that speaks to your market audience is key to win over buyers. Ocreative started a new initiative with our team to create a Spotify playlist of our favorite songs and incorporate this into our social presence. In volume 1, our Marketing Administrative Assistant Alyssa created Volume 1.
Taking full advantage of the tools offered by Google is essential for a strong and successful marketing plan. At Ocreative, we consistently monitor for new features and explore how we can integrate them into our processes to better serve our clients. Google’s Search Console has evolved over the past year as part of Google’s aim [...]
We are proud to announce that Ocreative has been selected as a top marketing agency serving the Milwaukee area for the fourth year in a row. Expertise, a consumer and B2B resource hub known for objective identification of the top service professionals in major cities across America has recognized Ocreative as best-in-class for marketing services. [...]
Creating meaningful targeted content that speaks to your market audience is key to win over buyers. Ocreative started a new initiative with our team to create a Spotify playlist of our favorite songs and incorporate this into our social presence.
There’s no doubt that content is king when it comes to marketing in today’s world. Tailored content that reaches audiences on a personal level, engages with their interests, and leaves a lasting impression is a must for 2019. We covered tailored content quite a bit in 2018; check out our articles Content Marketing: What It [...]
The digital landscape continually changes based on shifts in user expectation and design trends. Websites are especially susceptible to frequent changes in format, function, and style as design and development firms across the globe continue to innovate better user experience practices. According to a recent article published by the American City Business Journal, “Many experts [...]
Thanksgiving is a time steeped in important traditions, in fact, the entire holiday season is full of familiar activities, people, and things. Take a moment to think about your holiday traditions and reflect on where they come from. Maybe your grandma and mother use Libby’s canned pumpkin and now that’s what you use. Maybe your [...]
As Thanksgiving approaches, it marks the start to the holiday season. People all over the country are planning their Black Friday shopping in the hopes of finding that perfect gift for their friends and family. It’s also a time when companies begin planning their client or partnership appreciation gifts. Great businesses foster strong client relationships [...]
What started as one woman working in a small room delivering big ideas to regional clients grew to a talented in-house, eight-person team that partners with clients across the nation from Massachusetts to Hawai‘i.
The holiday season is quickly approaching and now is the time to get prepared! The start of quarter four is the perfect time to ensure your online ads, website design and content, and other holiday marketing initiatives are ready to roll out at just the right time. It takes balance and careful consideration of market [...]
As 2018 ends, 2019 will bring with it a new year of trade shows and a new year to promote your business. Whether promoting yourself at industry events, public sponsorship opportunities, or community fairs, putting your best foot forward means creating an eye-catching display to draw attention to your business. Taking advantage of the new [...]
Imagine a world where only the four most-populated cities in the United States were allowed to vote. This would mean that of the current 326.8 million people living in the United States, only 17.6 million would have their voice heard. This comes out to only 5.4% of the population representing the entire United States’ views. [...]
Sometimes we just need a break from the stress of our work day. Four-day weeks like this can feel taxing as we try to fit five days’ worth of work into four, but taking a mental breather is important for productivity. Take a 5-minute break with Ocreative and read how marketing has evolved from its [...]
We have seen a lot of rebranding lately – everything from Nabisco freeing their historic circus animals to Uber redefining their mission. In a bold move this month, Nabisco removed the cages from their iconic red box to align their message with current views on the mistreatment of animals in the circus industry. Over the [...]
Until recently, two unique features set out-of-home (OOH) advertising apart from other forms of media in the industry – its minimal content requirements and large presence in a physical place. In the past, OOH’s single focus was on location placement without excessive regard to the content of the piece. With advancements in technology and the growing presence of digital screens in public places, the OOH arena is evolving fast.
Plagiarism, however, is not the only violation content developers need to keep in mind; copyright violation – particularly through image sharing, is quite common and can lead to legal action and fines. So what is the difference? In this article we will review the difference between plagiarism and copyright and give you a few tips on why it is important to keep your content legal and how to do so.
At the end of July, Google officially transitioned from Google Adwords to Google Ads and rolled out a few new features. The term “Google Ads” intentionally drops “words” from the title to better encompass the advertising solutions provided by Google outside of their search term-based Pay Per Click (PPC) functions such as web display, video, and in-app features. In this article, we dive into the most exciting changes Google made for the average business to utilize.
Year after year, content marketing continues to rise in popularity. Consumers are paying less attention to traditional advertising efforts and are now drawn to authenticity, transparency and value, paving the way for the creation and rise of content marketing.
While the idea of creating promotional items seems relatively easy, there are some pitfalls companies should avoid when designing their promotional item campaign. Avoid using items that most people have seen or receive regularly, choose items based on your brand, and give out items that make sense to your target audience.
Website developers continually seek new and innovative ways to display information that reaches audiences in an efficient and effective way. Occasionally, usability and design meet to create a new layout or format that revolutionizes the way websites are built. Some updates, however, seem useful in theory, but are not in practice. One recent trend uses automatic image sliders or carousels that seem useful for providing a large amount of information while taking up limited space above-the-fold.
Once your platform is set up and you have selected the strategies that work best to optimize your marketing efforts, it is time to write the content. Based on the current email marketing landscape, the following formatting trends are crucial to the usability and ROI of modern digital communication initiatives.
Ocreative Takes Home Three International Awards of Distinction From the 24th Annual Communicator Awards
Ocreative has been recognized for groundbreaking work in print media and web design at the 24th Annual Communicator awards. Receiving two coveted Silver Distinction awards for our print work with a few of our favorite nonprofits, INPEACE and the Funeral Service Foundation, and a third Silver Distinction for our work on the Oconomowoc Chamber website.
Carefully choosing the goals and structure of your email campaign while considering important formatting trends are key factors in creating successful email campaigns. Setting up the appropriate framework initially will save on time and expense later. Well-built email marketing campaigns can be adjusted based on response rate, while poorly structured initiatives require complete reorganization. In part two of our series, we will explore six different types of email marketing campaigns.
The General Data Protection Regulation (GDPR) was a new law passed by the European Union in April 2016, affecting all businesses large and small. The GDPR law will come into effect on May 25th, 2018. Summary of the new legislation states that all companies that collect data on citizens of the European Union will need to comply with the new rules which set strict standards for collection of consumer data.
Any Google search for “email marketing” returns a staggering amount of hits including a wide variety of email marketing platforms bidding for your attention and your money. While choosing the right email marketing platform is essential, it is only half the battle. In part 1 of our email marketing series, we help you choose the right email marketing platform for your business and key factors to consider.
While digital ads can be a useful and successful component in marketing to new customers, the time-tested nature of print ads are more relevant than ever. Buying ad space in magazines, newspapers, and popular print are already considered commonplace, but businesses often forget the power of direct mail. So much so, that there is a widespread assumption that direct mail is dead.