Ocreative, Author at Ocreative - Award-Winning Integrated Marketing

Ocreative

About Ocreative

Ocreative, an award-winning integrated marketing agency located just outside Milwaukee, Wisconsin. We specialize in helping B2B manufacturing, professional services, and for-impact non-profit agencies with all facets of their marketing, branding, and digital storytelling.

Pantone Color of the Year 2018 is Ultra Violet!

Waiting for the Pantone to release its Color of the Year is like the Super Bowl for color lovers, color enthusiasts, and color consultants. In fact, today at Ocreative, tears of pure joy were shed for the occasion. Pantone Color of the Year 2018 is an enchanting purple with strong blue undertones called Ultra Violet.

By | December 7th, 2017|Color Consulting, Trends and Technology|Comments Off on Pantone Color of the Year 2018 is Ultra Violet!

Breaking Down Corporate Branding

What is branding? Branding is about the promise of a distinct, memorable experience. It's about creating an expectation and delivering it consistently every time anyone comes into contact with your brand. It's how you make your customers feel about themselves and their decisions when they are interacting with your brand.

By | November 29th, 2017|Articles of Interest, Branding, Marketing Ideas|Comments Off on Breaking Down Corporate Branding

The Evolution of a Brand

As the philosophers say, change is the only constant in life. Life is flux, and people evolve to progress. The brands that people depend on need to evolve, too. Logo identity is a vital part of any company’s brand. A brand sets the company's tone, image, and expectations.

By | November 15th, 2017|Articles of Interest, Branding, Marketing Ideas, Search Engine Optimization, Trends and Technology|Comments Off on The Evolution of a Brand

Adwords Help: A Guide To Understand Your Google Adwords

Google Adwords is an extremely powerful online marketing tool. But without proper knowledge of how the platform works, it could be more detrimental to your business than beneficial. In this article, we will discuss the most important data and analytics in Google Adwords and Google Analytics to look at to determine whether your campaigns are performing well and benefitting your business.

By | November 9th, 2017|Articles of Interest, Marketing Ideas, Search Engine Optimization|Comments Off on Adwords Help: A Guide To Understand Your Google Adwords

Brand Photography

Having the right imagery to complement your brand can help increase recognition, as well as capture the attention of more viewers. However, it is important to take the time to determine the kind of imagery that will make sense in association with your name, as well as how to use the imagery to its best effect.

By | November 1st, 2017|Articles of Interest, Branding, Marketing Ideas|Comments Off on Brand Photography

Video Marketing & Engagement

Video is a fast-growing industry thanks to the constant evolution of video content creation and sharing. Looking at this growing love of video and the success it has managed, businesses and brands are working to determine how it can be used to increase their brand’s reach.

By | October 25th, 2017|Marketing Ideas, Video|Comments Off on Video Marketing & Engagement

Is Print Dead, or Not?

With the new developments in technology over the last few years, the phrase “print is dead” has been uttered with more frequency. While, yes, digital design and content are becoming more popular with each new advancement, people of every age still value print content and the benefits that come along with it.

By | October 18th, 2017|Articles of Interest, Marketing Ideas, News/Announcements, Trends and Technology|Comments Off on Is Print Dead, or Not?

The Google Nonprofit Program: Advertise for Free on Google Adwords

If you are a for-impact organization/nonprofit, Google gives your organization the opportunity to advertise on their Google Adwords platform for free. Yes, that’s right; we said free. This is an excellent opportunity to get your message out to the world and inform people about your cause.

By | September 21st, 2017|Articles of Interest, Marketing Ideas, News/Announcements, Non-Profit, Search Engine Optimization, Website|Comments Off on The Google Nonprofit Program: Advertise for Free on Google Adwords

SEO vs. PPC: Which is Better for Your Business

As a business, it is sometimes difficult to decide whether to invest your marketing dollars in Pay Per Click (PPC) or Search Engine Optimization (SEO). In this article, we will break down PPC and SEO to help you decide which is the best fit for your business and marketing budget.

By | September 19th, 2017|Articles of Interest, Marketing Ideas, Search Engine Optimization, Website, Website Design|Comments Off on SEO vs. PPC: Which is Better for Your Business

Keeping Your Business Protected from Malware, Viruses, and Ransomware

Ransomware has recently been in the news again, with reports of hundreds of thousands of infected computers. In this article, we’ll review the types of malicious software and recommended measures to keep your business safe.

By | September 6th, 2017|Articles of Interest, Domains, Hosting, Search Engine Optimization, Website|Comments Off on Keeping Your Business Protected from Malware, Viruses, and Ransomware

Does Google Declare Your Website “Not-Secure”

Big changes are happening with website security. Starting in October 2017, every unsecured website out there with a contact form will be notifying users with a “Not secure” warning in Google’s popular Chrome browser. You want your website to start with HTTPS, which indicates website security. Website security can be achieved through an SSL certificate.

By | August 30th, 2017|Articles of Interest, Domains, Hosting, Search Engine Optimization, Website, Website Design|Comments Off on Does Google Declare Your Website “Not-Secure”

How to Use Live Video for Your Business

The use of live video is one of the largest trends we have seen in 2017. It gives brands the opportunity to be authentic by creating unfiltered and unedited content. Many different social media platforms have adopted the ability to stream live video so you can reach your audience. In this article, we explain live video, why your brand should be utilizing it, and the different platforms to use.

By | August 16th, 2017|Just for Fun, Marketing Ideas, Search Engine Optimization, Social Media, Video|Comments Off on How to Use Live Video for Your Business

Measuring ROI of your Marketing Campaigns

One of the biggest challenges companies and marketers face is measuring the ROI of their marketing campaigns and efforts. By using marketing automation software, you can link your sales with marketing campaigns and determine which campaigns are performing and which are falling short.

By | August 2nd, 2017|Articles of Interest, Email Marketing, Marketing Ideas|Comments Off on Measuring ROI of your Marketing Campaigns

PART SIX: Optimize Your Google My Business

As a business, it is essential that you are listed on Google My Business. Google My Business is a free Google tool that will allow your business to appear in local search results. We don’t mean to sound too harsh, but if you don’t have this tool, you basically don’t exist.

By | July 26th, 2017|Articles of Interest, Google Series, Search Engine Optimization, Social Media|Comments Off on PART SIX: Optimize Your Google My Business

Tips for Taking Better Pictures on Social Media

The use of social media is at an all-time high, and it is very important to use quality pictures in your social posts. Whichever social media platform you are active on, all require the use of high-quality pictures, a feed that is visually appealing, and content that is on brand.

By | July 20th, 2017|Articles of Interest, Social Media|Comments Off on Tips for Taking Better Pictures on Social Media

Lead Generation With Marketing Automation

Marketing automation can dramatically streamline your marketing process. It is designed to simplify and enhance your sales process, making it easier and more efficient. The process and software allow you to create more leads, nurture them more effectively, and convert more into sales.

By | July 13th, 2017|Articles of Interest, Email Marketing, Marketing Ideas, Trends and Technology, Website|Comments Off on Lead Generation With Marketing Automation

Remarketing or Retargeting—Connecting Targeted Ads to an Engaged Audience

Remember that time you were shopping online for a new pair of red Nike Air Max running shoes and then, a day later, while reading the news or checking the weather, you saw an ad displaying that same pair of shoes? Well, that is remarketing.

By | July 6th, 2017|Marketing Ideas, Search Engine Optimization, Trends and Technology|Comments Off on Remarketing or Retargeting—Connecting Targeted Ads to an Engaged Audience

Using Hashtags and Tagging in your Social Media Strategy

A hashtag is made by prefacing words or phrases with the symbol #. Hashtags do not contain any spaces and they give your posts more exposure. Different from hashtagging, tagging refers to using a social handle or username of a person or business in your post or photo.

By | June 28th, 2017|Marketing Ideas, Social Media|Comments Off on Using Hashtags and Tagging in your Social Media Strategy

Importance of Website Security

WordPress has become by far the most popular website publishing platform on the Internet. Because of its popularity, WordPress has become a target for hacking attempts along with many other websites and platforms.

By | June 7th, 2017|Email Marketing, Trends and Technology, Website, Website Design|Comments Off on Importance of Website Security

Ocreative Wins Three International Design Honors from 23rd Annual Communicator Awards

Ocreative has won three awards from the 23rd Annual International Communicator Awards, including two Gold Excellence Awards and one Silver Distinction Award. With more than 6,000 entries received from across the United States and around the world, the Communicator Awards is the largest and most competitive program honoring creative excellence by communications professionals. [...]

By | June 6th, 2017|News/Announcements, Video, Website|Comments Off on Ocreative Wins Three International Design Honors from 23rd Annual Communicator Awards

What Social Network Should Your Business Be On?

Let’s talk social media–connecting with customers, driving traffic, and increasing sales. Social media networks are growing every day, and creating more opportunities to reach people than ever before. To be successful on social media, you must have a social media strategy. First, it is important to find the social media outlets that are [...]

By | May 24th, 2017|Marketing Ideas, Social Media|Comments Off on What Social Network Should Your Business Be On?

PART FIVE: Five Free Google Tools to Utilize

The accuracy and presence of a business online is extremely important to the success of that business. Google offers a variety of great tools to help manage a website. These tools are super helpful in growing a business, and they are all free to use. That’s right, no cost to you at all! [...]

By | May 10th, 2017|Google Series, Marketing Ideas, Search Engine Optimization, Website, Website Design|Comments Off on PART FIVE: Five Free Google Tools to Utilize

The Importance of Email Signatures

Having an email signature is like handing a person a business card every time you send an email. You want it to look professional and show your company’s personality. You wouldn’t just hand a prospective client a scrap of blank paper with your contact information scrawled on it, would you? No way! Email signatures can [...]

By | April 26th, 2017|Articles of Interest, Branding, Marketing Ideas|Comments Off on The Importance of Email Signatures

Non-profit Marketing Strategies–Breaking Through the Noise

  With the rapid advances in technology and the increasing clutter on social media networks, nonprofits need to develop ways to break through the noise with a clear voice. Basically, nonprofit marketing trends have shifted. Technology has advanced, fundraising online has grown, and the donor-to-nonprofit interaction has evolved. More than ever, it has become imperative [...]

By | March 30th, 2017|Marketing Ideas, Non-Profit|Comments Off on Non-profit Marketing Strategies–Breaking Through the Noise

Utilizing Google Analytics as a Nonprofit

Google Analytics has the reputation of being used to track sales or to increase profits. But as a nonprofit, there are many ways to utilize Google Analytics to help reach your end goal. For example, Google Analytics can help answer questions such as “How are people finding my website?” or “How many people come to [...]

By | March 22nd, 2017|Articles of Interest, Non-Profit, Trends and Technology|Comments Off on Utilizing Google Analytics as a Nonprofit

Google Mobile First Indexing

In May 2016, Google announced it would give a rank boost in search results to sites that are mobile friendly, which is a change which Google refers to as Mobilegeddon 2. Now Google is back with another update related to the importance of mobile-friendly websites by rolling out mobile-first indexing. In 2015, Google stated that [...]

By | February 6th, 2017|Articles of Interest, Trends and Technology|Comments Off on Google Mobile First Indexing

Looking Ahead to Marketing Trends in 2017

It’s that time of year again, when we start looking ahead to what the new year will bring. We saw changes in 2016 in our approach to marketing, social media, and design. It was a year that focused on the consumer: consumer-centric marketing, consumer experience, consumer insights, and ways of tracking and analyzing those [...]

By | December 20th, 2016|Articles of Interest, News/Announcements, Search Engine Optimization, Social Media, Trends and Technology|Comments Off on Looking Ahead to Marketing Trends in 2017

Ocreative Wins Two International Davey Awards

The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small agencies worldwide. The 2016 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms. Ma Ka Hana Ka ‘Ike The first Davey Award presented [...]

By | December 20th, 2016|Articles of Interest, Marketing Ideas, News/Announcements|Comments Off on Ocreative Wins Two International Davey Awards

Anniversary & Open House Wrap-up

We're celebrating fourteen years of creative goodness. What began as a one-woman operation in 2003 has grown into an Internationally recognized, award-winning integrated marketing agency. With the help of a talented team, Ocreative has grown into one of the top marketing agencies in the Milwaukee area, and this [...]

By | November 7th, 2016|News/Announcements|Comments Off on Anniversary & Open House Wrap-up

PART FOUR: Most Important Tools of Google Search Console (Webmasters)

Most website owners have long been familiar with Google Analytics and relied on it for reporting and measuring their websites’ performances. If you are ready to go beyond basic reporting and begin optimizing your website to improve your search result performance, you need Google Search Console. Google Search Console (previously known as Google Webmasters and [...]

By | November 2nd, 2016|Google Series, Search Engine Optimization, Trends and Technology, Website, Website Design|Comments Off on PART FOUR: Most Important Tools of Google Search Console (Webmasters)

PART THREE: Guide to Clean Google Analytics Data

Sometimes your Google Analytic data can be skewed or inaccurate due to spammers abusing your Google Analytics ID. Spammer-generated data could be anywhere from a small percentage to more than a quarter of your overall traffic. In this article, I am going to show you different ways to eliminate spam in your Google Analytics so [...]

By | October 4th, 2016|Articles of Interest, Google Series, Search Engine Optimization, Trends and Technology, Website, Website Design|Comments Off on PART THREE: Guide to Clean Google Analytics Data

PART TWO: The Best Google Analytic Reports

Google Analytics is an extremely useful tool to see what exactly is going on with your website. However, it provides a huge amount of data and tons of reporting options.   In this article, we will give you the most important Google Analytics reports you should look at to give you the most information about [...]

By | September 13th, 2016|Google Series, Search Engine Optimization, Website, Website Design|Comments Off on PART TWO: The Best Google Analytic Reports

PART ONE: Understanding Your Google Analytics Report

Google Analytics is a great tool to understand how your website is doing and what areas need improvement. However, sometimes it can produce an overwhelming amount of data, making it difficult to know what reports to look at, or how to understand what that data is telling you. Well, don’t worry; that is where we [...]

By | August 30th, 2016|Articles of Interest, Google Series, Search Engine Optimization, Trends and Technology, Website|Comments Off on PART ONE: Understanding Your Google Analytics Report

All Aboard… Ocreative Moved!

Last week, we became the proud owners of our own building and officially moved into our new digs in downtown Hartland, Wisconsin! As newly renovated railroad depot from 1879, it provides the perfect creative space to fuel ideas and keep our business on track while moving full steam ahead. Okay, okay, we’ll stop with the [...]

By | July 21st, 2016|News/Announcements|Comments Off on All Aboard… Ocreative Moved!

Mobilegeddon 2 Coming in May – Don’t Let Your Website Get Buried

When it comes to disaster preparedness, most people think they are ready to ride out the storm. But what if the storm comes a second time, and with even more force? What if the only way to avoid the disaster is to be proactive before it hits? Back in 2015, Google announced the launch of [...]

By | April 21st, 2016|Articles of Interest, Search Engine Optimization, Website|Comments Off on Mobilegeddon 2 Coming in May – Don’t Let Your Website Get Buried

It’s Not About Constant Contact, It’s About Relevant Contact

At Ocreative, we’re an integrated marketing agency, meaning we develop marketing strategies and creative campaigns that weave together a company’s strategic branding, the website, printed, and digital advertising, social media and more. Because we specialize in marketing automation, we don’t tell a brand’s overall story to the masses; we speak to the target audience in [...]

By | March 18th, 2016|Email Marketing, Marketing Ideas, Search Engine Optimization|Comments Off on It’s Not About Constant Contact, It’s About Relevant Contact

Preparing for the Future of Mobile – Wearable Tech

Recently, a new term has been tossed around the tech industry and has been gaining more ground every day: Wearable Technology. I know that many people think that this concept is still a long way from becoming popular—with such products as Google Glasses and the Apple iWatch not yet widely available or just beginning to [...]

By | April 22nd, 2015|Trends and Technology, Website Design|Comments Off on Preparing for the Future of Mobile – Wearable Tech

Understanding Adaptive and Responsive Web Design

Mobile devices are here to stay, and it’s pretty clear that they have revolutionized the way people use and interact with websites. If your site isn’t easy to view on a mobile device (or isn’t mobile friendly) by now, you’re not just missing out on giving visitors a positive experience: Google recently announced that it [...]

By | April 7th, 2015|Marketing Ideas, Trends and Technology|Comments Off on Understanding Adaptive and Responsive Web Design

Google Warns Negative Impact on Search Rankings for Nonmobile-Friendly Sites

It started in October 2012: Google announced that its Webmaster Tools would start to let users know by email when Google discovered critical issues with their site. Back then, Google stated that it would begin to notify webmasters about issues that it felt would have a significant impact on their site’s health or search performance [...]

By | April 2nd, 2015|News/Announcements, Search Engine Optimization, Trends and Technology|Comments Off on Google Warns Negative Impact on Search Rankings for Nonmobile-Friendly Sites

Video Marketing – An Effective Way to Grab Attention [VIDEO]

https://www.youtube.com/watch?v=TJJCpWPDj2Q

By | February 26th, 2015|Marketing Ideas|Comments Off on Video Marketing – An Effective Way to Grab Attention [VIDEO]