Ocreative, Author at Ocreative - Award-Winning Integrated Marketing - Page 2 of 2

Ocreative

About Ocreative

Ocreative, an award-winning integrated marketing agency located just outside Milwaukee, Wisconsin. We specialize in helping B2B manufacturing, professional services, and for-impact non-profit agencies with all facets of their marketing, branding, and digital storytelling.

Mobilegeddon 2 Coming in May – Don’t Let Your Website Get Buried

When it comes to disaster preparedness, most people think they are ready to ride out the storm. But what if the storm comes a second time, and with even more force? What if the only way to avoid the disaster is to be proactive before it hits? Back in 2015, Google announced the launch of [...]

By | April 21st, 2016|Articles of Interest, Search Engine Optimization, Website|Comments Off on Mobilegeddon 2 Coming in May – Don’t Let Your Website Get Buried

It’s Not About Constant Contact, It’s About Relevant Contact

At Ocreative, we’re an integrated marketing agency, meaning we develop marketing strategies and creative campaigns that weave together a company’s strategic branding, the website, printed, and digital advertising, social media and more. Because we specialize in marketing automation, we don’t tell a brand’s overall story to the masses; we speak to the target audience in [...]

By | March 18th, 2016|Email Marketing, Marketing Ideas, Search Engine Optimization|Comments Off on It’s Not About Constant Contact, It’s About Relevant Contact

Preparing for the Future of Mobile – Wearable Tech

Recently, a new term has been tossed around the tech industry and has been gaining more ground every day: Wearable Technology. I know that many people think that this concept is still a long way from becoming popular—with such products as Google Glasses and the Apple iWatch not yet widely available or just beginning to [...]

By | April 22nd, 2015|Trends and Technology, Website Design|Comments Off on Preparing for the Future of Mobile – Wearable Tech

Understanding Adaptive and Responsive Web Design

Mobile devices are here to stay, and it’s pretty clear that they have revolutionized the way people use and interact with websites. If your site isn’t easy to view on a mobile device (or isn’t mobile friendly) by now, you’re not just missing out on giving visitors a positive experience: Google recently announced that it [...]

By | April 7th, 2015|Marketing Ideas, Trends and Technology|Comments Off on Understanding Adaptive and Responsive Web Design

Google Warns Negative Impact on Search Rankings for Nonmobile-Friendly Sites

It started in October 2012: Google announced that its Webmaster Tools would start to let users know by email when Google discovered critical issues with their site. Back then, Google stated that it would begin to notify webmasters about issues that it felt would have a significant impact on their site’s health or search performance [...]

By | April 2nd, 2015|News/Announcements, Search Engine Optimization, Trends and Technology|Comments Off on Google Warns Negative Impact on Search Rankings for Nonmobile-Friendly Sites

Video Marketing – An Effective Way to Grab Attention [VIDEO]

https://www.youtube.com/watch?v=TJJCpWPDj2Q

By | February 26th, 2015|Marketing Ideas|Comments Off on Video Marketing – An Effective Way to Grab Attention [VIDEO]

Looking Ahead to Web Design in 2015 [VIDEO]

https://www.youtube.com/watch?v=ADYxhQrNzBw

By | January 5th, 2015|Search Engine Optimization, Social Media|Comments Off on Looking Ahead to Web Design in 2015 [VIDEO]

Holiday Treat Recipes

In the spirit of the season, we have cast our calorie counting apps aside in order to bring you, not just our favorite recipes, but ones that have become tradition for each of our families.

By | December 15th, 2014|Just for Fun|Comments Off on Holiday Treat Recipes

Why You Should Upgrade to Universal Analytics

For many years businesses have relied upon the data from Google Analytics to help understand the activity on our websites. And, for many years, this was all very useful, but, honestly, it also had its limitations. The problem lies in the fact that all it offers was ‘visit centric’ data, which basically just means – [...]

By | December 4th, 2014|Marketing Ideas|Comments Off on Why You Should Upgrade to Universal Analytics

Bigger, Better, Stronger, Faster… Responsive Web Design

Mobile sites are dead. Well, no, not really, but having a separate sites for your desktop and mobile users is. Or at least, it should be. What I am trying to say is that there is something out there that is bigger, better, stronger, faster, and that thing is Responsive Design. If you’ve heard of [...]

By | December 4th, 2014|Trends and Technology, Website Design|Comments Off on Bigger, Better, Stronger, Faster… Responsive Web Design

Sending emails to Canada? Do not do it without consent!

Sending marketing emails to Canada is not recommended - not without prior consent from the recipient. Canada passed a new Anti-Spam law that goes into effect July 1, 2014. The law makes sweeping changes to the ability of companies to send solicitations through electronic communication. At its most basic, the law makes sending unwanted email a finable offense. [...]

By | June 27th, 2014|News/Announcements|Comments Off on Sending emails to Canada? Do not do it without consent!

Understanding the Social Media Landscape

Social media is everywhere. It's on your computer.  It's on your phone.  It's in your inbox.  It's on your TV. Maybe it's even in your car. And while there are some questions about how healthy social media is, it's pretty clear that lot of us are using it. Social Media is Purposeful I think the [...]

By | February 9th, 2012|Social Media|Comments Off on Understanding the Social Media Landscape

Hackathons and 21st Century Programmers

Let's start with square one:  What on earth is a Hackathon? To put it simply: a Hackathon is collective code creation or collective programming. As a web developer (or web programmer, if you prefer), I find this concept to be very exciting. Besides being a fun learning experience for programmers and an efficient way to develop an application rapidly, [...]

By | December 21st, 2010|News/Announcements|Comments Off on Hackathons and 21st Century Programmers

What language are you speaking?

Certain industries seem to thrive upon developing obscure acronyms, annoying abbreviations, and specialized terms that outsiders are not likely to understand. The use of this specialized language, often referred to as jargon, has the potential to create huge communication problems when business spans across different industries. Whether you notice it or not, no matter what [...]

By | February 10th, 2009|Marketing Ideas|Comments Off on What language are you speaking?