Creative Insights and Marketing Tips

Insight

Welcome to Insight, our agency blog!

Our digital marketing intelligence articles discuss fresh new insights into digital and print marketing, advertising, design, color, and more. If you find this information valuable, we encourage you to subscribe and forward articles to a friend or colleague. Read on!

Quick Facts for Marketing to Each Generation: Breaking Down Generational Marketing

We’ve been hearing a lot lately about the different generations in our country, but what [...]

When Marketing Budgets Are Tight, It’s Time to Get Back to the Basics

It’s not a matter of whether you should market, but how you should market to get the most impact from your budget. To get the most of your marketing initiatives, it’s time to take a hard look at what you are already doing and how you can update it to meet new standards and requirements in order to optimize your return on investment. […]

Avoiding Search Engine Penalties – Meeting Google’s Mobile-Friendly Requirements

While search engines use an incredibly complex algorithm to determine search results, there are 4 key factors that can help all websites get indexed by Google. Learn more in our latest blog about getting your website noticed by Google, and showing for the right search results. […]

Consumer Data Protection and You – Understanding the Requirements of the California Consumer Privacy Act

What is the California Consumer Privacy Act (CCPA)? The following is a high-level summary of the CCPA and the rights and obligations it creates. […]

Revisiting the Need to Advertise During a Recession: A Current Market Analysis

We’ve noticed a lot more traffic to our two blogs: When times are good you should advertise, when times are bad you MUST advertise and Market your business through the recession over the last couple of weeks. This is definitely understandable given the recent market shift. We took some time to revisit these blogs and provide you with updated information and analysis on effectively marketing through a recession. […]

Getting Through Work from Home Together – 5 Tips to Stay Sane

Working from home can be a big transition, but getting through it together makes it easier! We are sharing 5 tips to help stay happy and healthy. […]

Harnessing the Buying Power of Generation Z – Is It All About TikTok?

The best way to reach the younger generation of consumers is through tailored content marketing – leveraging your products or services in genuine ways that truly speak to this market. Diversifying your social media strategy to include new forms of social sharing like TikTok is key to reach new audiences and adapt to market changes. […]

Finding the Right Balance – Social Media’s Role in Marketing Strategy

Defining social media’s role in your marketing strategy is integral to optimizing your marketing efforts. Learn more about making social media work for you. […]

Color Psychology – What is it All About?

We’ve discussed the importance of information architecture, how to build better websites, and how to amplify your brand messaging, but there’s a more subtle layer to marketing that’s often overlooked or misunderstood. Color psychology plays an important role in the effectiveness of marketing campaigns—setting the tone for both digital and print projects. […]

Ocreative Mixtapes: Volume 9 – Wendy’s Mix

As a team, we’ve had a really great time sharing our music and more about [...]

Make Your Website Menu Work for You

To help avoid the pitfalls of a poor menu structure and bad user experience, we’ve put together three important tips to consider when developing navigation structure and site maps. […]

Ocreative Mixtapes: Volume 8 – Andrea’s Mix

In our eighth installment of Ocreative Mixtapes, Andrea, our Chief Creative Officer and Founder of Ocreative is sharing her playlist and more about herself. […]

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