Creative Insights and Marketing Tips

Insight

Welcome to Insight, our agency blog!

In our articles, we discuss fresh new insights into digital and print marketing, advertising, design, color, and more. Read on!

How to Use Live Video for Your Business

The use of live video is one of the largest trends we have seen in 2017. It gives brands the opportunity to be authentic by creating unfiltered and unedited content. Many different social media platforms have adopted the ability to stream live video so you can reach your audience. In this article, we explain live video, why your brand should be utilizing it, and the different platforms to use. […]

Measuring ROI of your Marketing Campaigns

One of the biggest challenges companies and marketers face is measuring the ROI of their marketing campaigns and efforts. By using marketing automation software, you can link your sales with marketing campaigns and determine which campaigns are performing and which are falling short. […]

PART SIX: Optimize Your Google My Business

As a business, it is essential that you are listed on Google My Business. Google My Business is a free Google tool that will allow your business to appear in local search results. We don’t mean to sound too harsh, but if you don’t have this tool, you basically don’t exist. […]

Tips for Taking Better Pictures on Social Media

The use of social media is at an all-time high, and it is very important to use quality pictures in your social posts. Whichever social media platform you are active on, all require the use of high-quality pictures, a feed that is visually appealing, and content that is on brand. […]

Lead Generation With Marketing Automation

Marketing automation can dramatically streamline your marketing process. It is designed to simplify and enhance your sales process, making it easier and more efficient. The process and software allow you to create more leads, nurture them more effectively, and convert more into sales. […]

Remarketing or Retargeting—Connecting Targeted Ads to an Engaged Audience

Remember that time you were shopping online for a new pair of red Nike Air Max running shoes and then, a day later, while reading the news or checking the weather, you saw an ad displaying that same pair of shoes? Well, that is remarketing. […]

Using Hashtags and Tagging in your Social Media Strategy

A hashtag is made by prefacing words or phrases with the symbol #. Hashtags do not contain any spaces and they give your posts more exposure. Different from hashtagging, tagging refers to using a social handle or username of a person or business in your post or photo. […]

Importance of Website Security

Ocreative has been creating websites since we were founded in 2003 and has [...]

Ocreative Wins Three International Design Honors from 23rd Annual Communicator Awards

Ocreative has won three awards from the 23rd Annual International Communicator Awards, including [...]

What Social Network Should Your Business Be On?

Let’s talk social media–connecting with customers, driving traffic, and increasing sales. Social media [...]

PART FIVE: Five Free Google Tools to Utilize

The accuracy and presence of a business online is extremely important to the [...]

The Importance of Email Signatures

Having an email signature is like handing a person a business card every time you [...]

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