Creative Insights and Marketing Tips

Insight

Welcome to Insight, our agency blog!

In our articles, we discuss fresh new insights into digital and print marketing, advertising, design, color, and more. Read on!

The Evolution of a Brand

As the philosophers say, change is the only constant in life. Life is flux, and people evolve to progress. The brands that people depend on need to evolve, too. Logo identity is a vital part of any company’s brand. A brand sets the company’s tone, image, and expectations. […]

Adwords Help: A Guide To Understand Your Google Adwords

Google Adwords is an extremely powerful online marketing tool. But without proper knowledge of how the platform works, it could be more detrimental to your business than beneficial. In this article, we will discuss the most important data and analytics in Google Adwords and Google Analytics to look at to determine whether your campaigns are performing well and benefitting your business. […]

Brand Photography

Having the right imagery to complement your brand can help increase recognition, as well as capture the attention of more viewers. However, it is important to take the time to determine the kind of imagery that will make sense in association with your name, as well as how to use the imagery to its best effect. […]

Video Marketing & Engagement

Video is a fast-growing industry thanks to the constant evolution of video content creation and sharing. Looking at this growing love of video and the success it has managed, businesses and brands are working to determine how it can be used to increase their brand’s reach. […]

Is Print Dead, or Not?

With the new developments in technology over the last few years, the phrase “print is dead” has been uttered with more frequency. While, yes, digital design and content are becoming more popular with each new advancement, people of every age still value print content and the benefits that come along with it. […]

An Overview of Typography

In its essence, typography is how a word looks, including what font (typeface) it is set in, what color it is, and how dramatic and decorative, or how practical, it is. The possibilities are almost endless, especially when you consider hand-lettering (the process of creating letters by hand) and the continual creation of new fonts […]

The Google Nonprofit Program: Advertise for Free on Google Adwords

If you are a for-impact organization/nonprofit, Google gives your organization the opportunity to advertise on their Google Adwords platform for free. Yes, that’s right; we said free. This is an excellent opportunity to get your message out to the world and inform people about your cause. […]

SEO vs. PPC: Which is Better for Your Business

As a business, it is sometimes difficult to decide whether to invest your marketing dollars in Pay Per Click (PPC) or Search Engine Optimization (SEO). In this article, we will break down PPC and SEO to help you decide which is the best fit for your business and marketing budget. […]

Keeping Your Business Protected from Malware, Viruses, and Ransomware

Ransomware has recently been in the news again, with reports of hundreds of thousands of infected computers. In this article, we’ll review the types of malicious software and recommended measures to keep your business safe. […]

Does Google Declare Your Website “Not-Secure”

Big changes are happening with website security. Starting in October 2017, every unsecured website out there with a contact form will be notifying users with a “Not secure” warning in Google’s popular Chrome browser. You want your website to start with HTTPS, which indicates website security. Website security can be achieved through an SSL certificate. […]

How to Use Live Video for Your Business

The use of live video is one of the largest trends we have seen in 2017. It gives brands the opportunity to be authentic by creating unfiltered and unedited content. Many different social media platforms have adopted the ability to stream live video so you can reach your audience. In this article, we explain live video, why your brand should be utilizing it, and the different platforms to use. […]

Measuring ROI of your Marketing Campaigns

One of the biggest challenges companies and marketers face is measuring the ROI of their marketing campaigns and efforts. By using marketing automation software, you can link your sales with marketing campaigns and determine which campaigns are performing and which are falling short. […]

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