Creative Insights and Marketing Tips


Welcome to Insight, our agency blog!

Our digital marketing intelligence articles discuss fresh new insights into digital and print marketing, advertising, design, color, and more. If you find this information valuable, we encourage you to subscribe and forward articles to a friend or colleague. Read on!

Part 2: Dominate Your Local Market- Traditional Media

Tying traditional media practices to in-person strategies can boost brand awareness, preserve your reputation, and attract new customers. Whether you create and launch a local marketing strategy on your own or with help, the benefits of extending your local reach will greatly outweigh the comfort of inaction. […]

Part 1: Dominate Your Local Market- Person to Person Marketing

Although marketing trends can change quickly, there are some tried-and-true methods found in both in-person and via digital and traditional media that can take your business to the next level. Join us for this three-part series in which we explore these methods in two channels: person-to-person and digital and traditional media. […]

Video Marketing Platforms

Video marketing is becoming an essential part of building a campaign strategy. Once you have produced your video, you must decide how you want to distribute it. Using social media as a method of sharing your video with the public can be a great way to gain traction for your brand and give users the chance to interact with your content. In this article we will discuss a few of the platforms that you can use to share your video content. […]

The Value of a Diverse Marketing Plan

A new year means a new marketing plan and strategy. As you plan for 2018, one strategy we feel is the most important is diversity. Diversity in your marketing plan means not throwing all your marketing eggs in one basket, and instead putting your resources and efforts into employing multiple marketing tactics. […]

Interpreting Google Analytics

Google Analytics is a great tool, but determining the meaning of each of its metrics can sometimes be confusing. In this article, we clear up any confusion you may have on certain data terms to ensure you are interpreting your Google Analytics data correctly. […]

Optimizing Your Website for Voice Search

As we saw on our 2018 marketing trends list, the use of voice search is only growing in popularity. With the popularity of voice search only growing, it is important to recognize this shift, and implement SEO tactics to help optimize your website for voice search so you are not missing out on any opportunities. […]

2018 Website Design Trends

As a Milwaukee website design company, we love to predict what trends we will see in the upcoming year. In 2017, we saw simplistic, flat designs with an emphasis on mobile-first. With mobile still a major trend, we believe 2018 will be the year of the user with websites being tailored to increase overall user experience. […]

New Marketing Tools! SharpSpring Social

SharpSpring Social and the new Content Calendar are now available! SharpSpring Social includes powerful conversion tools you can only get with fully-integrated marketing automation. It’s designed to help you turn lead interactions into meaningful conversations that generate sales. Create, schedule & publish content to social media accounts from SharpSpring. […]

2018 Marketing Trends: How Marketing Will Change Next Year

The rise of in-home voice-first devices and companies choosing to break the mold of traditional ads will influence what we will see next year. Take a look at what we think 2018 will bring and what you should focus on as we ring in the new year. […]

Our Most Popular Articles of 2017

In celebration of 2018, we’ve put together our top 18 articles of 2017. Thank you to all of you for your support. Our clients, readers, and watchers have helped to make it a great year at Ocreative, and we are so grateful for all of you. We hope 2017 was just as fun, exciting, and profitable for you. […]

Top 5 Tips for Creating Better Content for Your Website

If you are wanting to grow your online presence, one phrase you have probably heard before is “content is king”. It is true that content is a key driver of traffic to your website. Unfortunately, creating content isn’t as simple as it sounds. Not just any block of text will bring you traffic. Here our top 5 tips to ensure your content generates the traffic you need to grow your online presence. […]

Pantone Color of the Year 2018 is Ultra Violet!

Waiting for the Pantone to release its Color of the Year is like the Super Bowl for color lovers, color enthusiasts, and color consultants. In fact, today at Ocreative, tears of pure joy were shed for the occasion. Pantone Color of the Year 2018 is an enchanting purple with strong blue undertones called Ultra Violet. […]

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