Articles of Interest Archives - Ocreative - Award-Winning Integrated Marketing

Articles of Interest

Top Ten Web Design Trends for 2019

The digital landscape continually changes based on shifts in user expectation and design trends. Websites are especially susceptible to frequent changes in format, function, and style as design and development firms across the globe continue to innovate better user experience practices. According to a recent article published by the American City Business Journal, “Many experts [...]

By | November 30th, 2018|Articles of Interest, Website, Website Design|Comments Off on Top Ten Web Design Trends for 2019

Holiday Marketing That Makes an Impact

Thanksgiving is a time steeped in important traditions, in fact, the entire holiday season is full of familiar activities, people, and things. Take a moment to think about your holiday traditions and reflect on where they come from. Maybe your grandma and mother use Libby’s canned pumpkin and now that’s what you use. Maybe your [...]

By | November 21st, 2018|Articles of Interest, Just for Fun|Comments Off on Holiday Marketing That Makes an Impact

‘Tis the Season for Client Appreciation

As Thanksgiving approaches, it marks the start to the holiday season. People all over the country are planning their Black Friday shopping in the hopes of finding that perfect gift for their friends and family. It’s also a time when companies begin planning their client or partnership appreciation gifts. Great businesses foster strong client relationships [...]

By | November 16th, 2018|Articles of Interest, Just for Fun|Comments Off on ‘Tis the Season for Client Appreciation

All About Hashtags

You hear it everywhere, hashtag this, hashtag that! But what exactly is a hashtag? Hashtags are a function of social media platforms that help boost posts to a greater audience by attaching a post to a keyword that consolidates all posts with that same keyword into one place, generally a social media feed. Facebook most [...]

By | November 7th, 2018|Articles of Interest, Social Media|Comments Off on All About Hashtags

Get the Jump on Holiday Marketing Today

The holiday season is quickly approaching and now is the time to get prepared! The start of quarter four is the perfect time to ensure your online ads, website design and content, and other holiday marketing initiatives are ready to roll out at just the right time. It takes balance and careful consideration of market [...]

By | October 15th, 2018|Articles of Interest, Marketing Ideas|Comments Off on Get the Jump on Holiday Marketing Today

5 Fast Tips to Dominate Tradeshows in 2019

As 2018 ends, 2019 will bring with it a new year of trade shows and a new year to promote your business. Whether promoting yourself at industry events, public sponsorship opportunities, or community fairs, putting your best foot forward means creating an eye-catching display to draw attention to your business. Taking advantage of the new [...]

By | September 28th, 2018|Articles of Interest, Marketing Ideas|Comments Off on 5 Fast Tips to Dominate Tradeshows in 2019

The Relationship Between Local Businesses & Ad Agencies

Imagine a world where only the four most-populated cities in the United States were allowed to vote. This would mean that of the current 326.8 million people living in the United States, only 17.6 million would have their voice heard. This comes out to only 5.4% of the population representing the entire United States’ views. [...]

By | September 21st, 2018|Articles of Interest|Comments Off on The Relationship Between Local Businesses & Ad Agencies

The History of Marketing in Under 5 Minutes

Sometimes we just need a break from the stress of our work day. Four-day weeks like this can feel taxing as we try to fit five days’ worth of work into four, but taking a mental breather is important for productivity.  Take a 5-minute break with Ocreative and read how marketing has evolved from its [...]

By | September 7th, 2018|Articles of Interest, Just for Fun|Comments Off on The History of Marketing in Under 5 Minutes

Rebranding: The Inevitability of Change

We have seen a lot of rebranding lately – everything from Nabisco freeing their historic circus animals to Uber redefining their mission.  In a bold move this month, Nabisco removed the cages from their iconic red box to align their message with current views on the mistreatment of animals in the circus industry.  Over the [...]

By | August 31st, 2018|Articles of Interest, Branding, Marketing Ideas|Comments Off on Rebranding: The Inevitability of Change

Out-Of-Home Advertising in 2018

Until recently, two unique features set out-of-home (OOH) advertising apart from other forms of media in the industry – its minimal content requirements and large presence in a physical place. In the past, OOH’s single focus was on location placement without excessive regard to the content of the piece. With advancements in technology and the growing presence of digital screens in public places, the OOH arena is evolving fast.

By | August 16th, 2018|Articles of Interest, Marketing Ideas, Trends and Technology|Comments Off on Out-Of-Home Advertising in 2018

Plagiarism vs Copyright – Quick Tips to Keep Your Content Legal

Plagiarism, however, is not the only violation content developers need to keep in mind; copyright violation – particularly through image sharing, is quite common and can lead to legal action and fines. So what is the difference? In this article we will review the difference between plagiarism and copyright and give you a few tips on why it is important to keep your content legal and how to do so.

By | August 9th, 2018|Articles of Interest, Branding, Just for Fun, Trends and Technology, Website, Website Design|Comments Off on Plagiarism vs Copyright – Quick Tips to Keep Your Content Legal

Google Ads: New Features You Need to Know

At the end of July, Google officially transitioned from Google Adwords to Google Ads and rolled out a few new features. The term “Google Ads” intentionally drops “words” from the title to better encompass the advertising solutions provided by Google outside of their search term-based Pay Per Click (PPC) functions such as web display, video, and in-app features. In this article, we dive into the most exciting changes Google made for the average business to utilize.

By | August 2nd, 2018|Articles of Interest, Just for Fun, Marketing Ideas, News/Announcements, Search Engine Optimization, Trends and Technology|Comments Off on Google Ads: New Features You Need to Know

Content Marketing: What it is and Why Use it

Year after year, content marketing continues to rise in popularity. Consumers are paying less attention to traditional advertising efforts and are now drawn to authenticity, transparency and value, paving the way for the creation and rise of content marketing.

By | July 19th, 2018|Articles of Interest, Just for Fun, Marketing Ideas, Search Engine Optimization, Trends and Technology, Website|Comments Off on Content Marketing: What it is and Why Use it

Promotional Items: Brand Awareness That Lasts

While the idea of creating promotional items seems relatively easy, there are some pitfalls companies should avoid when designing their promotional item campaign. Avoid using items that most people have seen or receive regularly, choose items based on your brand, and give out items that make sense to your target audience.

By | July 6th, 2018|Articles of Interest, Branding, Just for Fun, Marketing Ideas, Trends and Technology|Comments Off on Promotional Items: Brand Awareness That Lasts

Automatic Image Sliders or Carousels: More Confusing Than Informative

Website developers continually seek new and innovative ways to display information that reaches audiences in an efficient and effective way. Occasionally, usability and design meet to create a new layout or format that revolutionizes the way websites are built. Some updates, however, seem useful in theory, but are not in practice. One recent trend uses automatic image sliders or carousels that seem useful for providing a large amount of information while taking up limited space above-the-fold.

By | June 21st, 2018|Articles of Interest, Just for Fun, Marketing Ideas, Trends and Technology, Website, Website Design|Comments Off on Automatic Image Sliders or Carousels: More Confusing Than Informative

Email Marketing Part III: Formatting for Success

Once your platform is set up and you have selected the strategies that work best to optimize your marketing efforts, it is time to write the content. Based on the current email marketing landscape, the following formatting trends are crucial to the usability and ROI of modern digital communication initiatives.

By | June 15th, 2018|Articles of Interest, Email Marketing, Marketing Ideas, Trends and Technology, Website|Comments Off on Email Marketing Part III: Formatting for Success

Ocreative Takes Home Three International Awards of Distinction From the 24th Annual Communicator Awards

Ocreative has been recognized for groundbreaking work in print media and web design at the 24th Annual Communicator awards. Receiving two coveted Silver Distinction awards for our print work with a few of our favorite nonprofits, INPEACE and the Funeral Service Foundation, and a third Silver Distinction for our work on the Oconomowoc Chamber website.

By | June 5th, 2018|Articles of Interest, Just for Fun, News/Announcements|Comments Off on Ocreative Takes Home Three International Awards of Distinction From the 24th Annual Communicator Awards

Email Marketing Part II: Types of Email Campaigns

Carefully choosing the goals and structure of your email campaign while considering important formatting trends are key factors in creating successful email campaigns. Setting up the appropriate framework initially will save on time and expense later. Well-built email marketing campaigns can be adjusted based on response rate, while poorly structured initiatives require complete reorganization. In part two of our series, we will explore six different types of email marketing campaigns.

By | May 31st, 2018|Articles of Interest, Email Marketing, Marketing Ideas, Trends and Technology|Comments Off on Email Marketing Part II: Types of Email Campaigns

GDPR Compliance for US Businesses

The General Data Protection Regulation (GDPR) was a new law passed by the European Union in April 2016, affecting all businesses large and small. The GDPR law will come into effect on May 25th, 2018. Summary of the new legislation states that all companies that collect data on citizens of the European Union will need to comply with the new rules which set strict standards for collection of consumer data.

By | May 24th, 2018|Articles of Interest, News/Announcements, Trends and Technology|Comments Off on GDPR Compliance for US Businesses

Email Marketing Part 1: Choosing the Best Platform

Any Google search for “email marketing” returns a staggering amount of hits including a wide variety of email marketing platforms bidding for your attention and your money. While choosing the right email marketing platform is essential, it is only half the battle. In part 1 of our email marketing series, we help you choose the right email marketing platform for your business and key factors to consider.

By | May 18th, 2018|Articles of Interest, Email Marketing, Just for Fun, Marketing Ideas, Trends and Technology|Comments Off on Email Marketing Part 1: Choosing the Best Platform

Cutting Through the Digital Clutter – the Reemergence of Direct Mail Campaigns

While digital ads can be a useful and successful component in marketing to new customers, the time-tested nature of print ads are more relevant than ever. Buying ad space in magazines, newspapers, and popular print are already considered commonplace, but businesses often forget the power of direct mail. So much so, that there is a widespread assumption that direct mail is dead.

By | May 3rd, 2018|Articles of Interest, Email Marketing, Marketing Ideas, Trends and Technology|Comments Off on Cutting Through the Digital Clutter – the Reemergence of Direct Mail Campaigns

The Importance of Business Cards in Today’s Digital World

Business cards continually remain an important piece of business collateral, even as we evolve digitally. As a first impression, business cards are the first step in introducing your brand to a new contact. Business cards are tangible items that carry more weight than a quick email or contact share on a smartphone. Different design elements ensure your business card attracts attention and drives recipients to your online presence.

By | April 26th, 2018|Articles of Interest, Branding, Marketing Ideas, Trends and Technology|Comments Off on The Importance of Business Cards in Today’s Digital World

Connecting Online and Offline Branding for a Seamless Brand Experience

Consistency in brand messaging is nothing new to the marketing arena, but there are still lessons to be learned, especially in the small business community. Smaller marketing budgets require that every piece of print collateral, and every online experience, count. Ad pieces that land outside of an already recognized brand have little to no impact, and generally lack any real return on investment. In short, the details matter.

By | April 19th, 2018|Articles of Interest, Branding, Color Consulting, Marketing Ideas, Search Engine Optimization, Social Media, Website, Website Design|Comments Off on Connecting Online and Offline Branding for a Seamless Brand Experience

The Art of Business Email: Three Tips to Writing Effective Communications

Because email is such a prevalent communication tool both internally and externally, it is important to take the same level of care, and be just as thoughtful in emails to clients and business partners, as customer-facing communications. Here are three easy tips to remember to unify your business message and align your internal communications with your external brand presence.

By | March 22nd, 2018|Articles of Interest, Branding, Email Marketing, Just for Fun, Marketing Ideas|Comments Off on The Art of Business Email: Three Tips to Writing Effective Communications

The Top 5 Ways to Grow Your Social Media Presence

Having a strong social media presence can help your business in several ways. Business’ social media platforms act as multiple gateways to a business’ website, creating an external linking structure and more opportunities to appear in search results. Social media creates a way to increase brand awareness and customer base.

By | March 15th, 2018|Articles of Interest, Email Marketing, Marketing Ideas, Search Engine Optimization, Social Media, Trends and Technology|Comments Off on The Top 5 Ways to Grow Your Social Media Presence

Customer Retention Using Marketing Automation

To thrive in today's digital world, businesses need to thoroughly evaluate their customer retention marketing strategies, including the tools they use to reach their customers. Marketing automation is the most effective way to reach out and stay connected. Automated marketing requires the use of a software platform, comprising tools to better market to your target audience.

By | March 8th, 2018|Articles of Interest, Email Marketing, Marketing Ideas, Trends and Technology|Comments Off on Customer Retention Using Marketing Automation

Part 3: Dominate Your Local Market- Expanding Your Digital Footprint

Expanding your digital footprint is an important step in truly connecting with your consumers. Claiming online business listings, developing SEO for your website, spending a little time and money on locally targeted PPC campaigns, and following up with online reviews are the best ways to achieve an effective online presence for your local business.

By | February 27th, 2018|Articles of Interest, Marketing Ideas, Search Engine Optimization, Social Media, Trends and Technology|Comments Off on Part 3: Dominate Your Local Market- Expanding Your Digital Footprint

Part 2: Dominate Your Local Market- Traditional Media

Tying traditional media practices to in-person strategies can boost brand awareness, preserve your reputation, and attract new customers. Whether you create and launch a local marketing strategy on your own or with help, the benefits of extending your local reach will greatly outweigh the comfort of inaction.

By | February 22nd, 2018|Articles of Interest, Marketing Ideas|Comments Off on Part 2: Dominate Your Local Market- Traditional Media

Part 1: Dominate Your Local Market- Person to Person Marketing

Although marketing trends can change quickly, there are some tried-and-true methods found in both in-person and via digital and traditional media that can take your business to the next level. Join us for this three-part series in which we explore these methods in two channels: person-to-person and digital and traditional media.

By | February 15th, 2018|Articles of Interest, Marketing Ideas|Comments Off on Part 1: Dominate Your Local Market- Person to Person Marketing

Video Marketing Platforms

Video marketing is becoming an essential part of building a campaign strategy. Once you have produced your video, you must decide how you want to distribute it. Using social media as a method of sharing your video with the public can be a great way to gain traction for your brand and give users the chance to interact with your content. In this article we will discuss a few of the platforms that you can use to share your video content.

By | February 8th, 2018|Articles of Interest, Marketing Ideas, Video|Comments Off on Video Marketing Platforms

The Value of a Diverse Marketing Plan

A new year means a new marketing plan and strategy. As you plan for 2018, one strategy we feel is the most important is diversity. Diversity in your marketing plan means not throwing all your marketing eggs in one basket, and instead putting your resources and efforts into employing multiple marketing tactics.

By | February 1st, 2018|Articles of Interest, Email Marketing, Marketing Ideas, Search Engine Optimization, Social Media, Trends and Technology|Comments Off on The Value of a Diverse Marketing Plan

Interpreting Google Analytics

Google Analytics is a great tool, but determining the meaning of each of its metrics can sometimes be confusing. In this article, we clear up any confusion you may have on certain data terms to ensure you are interpreting your Google Analytics data correctly.

By | January 25th, 2018|Articles of Interest, Google Series, Marketing Ideas, Search Engine Optimization, Trends and Technology|Comments Off on Interpreting Google Analytics

Optimizing Your Website for Voice Search

As we saw on our 2018 marketing trends list, the use of voice search is only growing in popularity. With the popularity of voice search only growing, it is important to recognize this shift, and implement SEO tactics to help optimize your website for voice search so you are not missing out on any opportunities.

By | January 16th, 2018|Articles of Interest, Just for Fun, Marketing Ideas, News/Announcements, Search Engine Optimization|Comments Off on Optimizing Your Website for Voice Search

2018 Website Design Trends

As a Milwaukee website design company, we love to predict what trends we will see in the upcoming year. In 2017, we saw simplistic, flat designs with an emphasis on mobile-first. With mobile still a major trend, we believe 2018 will be the year of the user with websites being tailored to increase overall user experience.

By | January 10th, 2018|Articles of Interest, Marketing Ideas, Search Engine Optimization, Website, Website Design|Comments Off on 2018 Website Design Trends

New Marketing Tools! SharpSpring Social

SharpSpring Social and the new Content Calendar are now available! SharpSpring Social includes powerful conversion tools you can only get with fully-integrated marketing automation. It’s designed to help you turn lead interactions into meaningful conversations that generate sales. Create, schedule & publish content to social media accounts from SharpSpring.

By | January 4th, 2018|Articles of Interest, Email Marketing, Just for Fun, Marketing Ideas|Comments Off on New Marketing Tools! SharpSpring Social

2018 Marketing Trends: How Marketing Will Change Next Year

The rise of in-home voice-first devices and companies choosing to break the mold of traditional ads will influence what we will see next year. Take a look at what we think 2018 will bring and what you should focus on as we ring in the new year.

By | December 27th, 2017|Articles of Interest, Email Marketing, Marketing Ideas, Search Engine Optimization, Trends and Technology|Comments Off on 2018 Marketing Trends: How Marketing Will Change Next Year

Our Most Popular Articles of 2017

In celebration of 2018, we've put together our top 18 articles of 2017. Thank you to all of you for your support. Our clients, readers, and watchers have helped to make it a great year at Ocreative, and we are so grateful for all of you. We hope 2017 was just as fun, exciting, and profitable for you.

Top 5 Tips for Creating Better Content for Your Website

If you are wanting to grow your online presence, one phrase you have probably heard before is “content is king”. It is true that content is a key driver of traffic to your website. Unfortunately, creating content isn’t as simple as it sounds. Not just any block of text will bring you traffic. Here our top 5 tips to ensure your content generates the traffic you need to grow your online presence.

By | December 19th, 2017|Articles of Interest, Marketing Ideas, Search Engine Optimization, Trends and Technology, Website, Website Design|Comments Off on Top 5 Tips for Creating Better Content for Your Website

Breaking Down Corporate Branding

What is branding? Branding is about the promise of a distinct, memorable experience. It's about creating an expectation and delivering it consistently every time anyone comes into contact with your brand. It's how you make your customers feel about themselves and their decisions when they are interacting with your brand.

By | November 29th, 2017|Articles of Interest, Branding, Marketing Ideas|Comments Off on Breaking Down Corporate Branding

The Evolution of a Brand

As the philosophers say, change is the only constant in life. Life is flux, and people evolve to progress. The brands that people depend on need to evolve, too. Logo identity is a vital part of any company’s brand. A brand sets the company's tone, image, and expectations.

By | November 15th, 2017|Articles of Interest, Branding, Marketing Ideas, Search Engine Optimization, Trends and Technology|Comments Off on The Evolution of a Brand