Articles of Interest Archives - Ocreative - Award-Winning Integrated Marketing

Articles of Interest

Measuring ROI of your Marketing Campaigns

One of the biggest challenges companies and marketers face is measuring the ROI of their marketing campaigns and efforts. By using marketing automation software, you can link your sales with marketing campaigns and determine which campaigns are performing and which are falling short.

By | August 2nd, 2017|Articles of Interest, Email Marketing, Marketing Ideas|Comments Off on Measuring ROI of your Marketing Campaigns

PART SIX: Optimize Your Google My Business

As a business, it is essential that you are listed on Google My Business. Google My Business is a free Google tool that will allow your business to appear in local search results. We don’t mean to sound too harsh, but if you don’t have this tool, you basically don’t exist.

By | July 26th, 2017|Articles of Interest, Search Engine Optimization, Social Media|Comments Off on PART SIX: Optimize Your Google My Business

Tips for Taking Better Pictures on Social Media

The use of social media is at an all-time high, and it is very important to use quality pictures in your social posts. Whichever social media platform you are active on, all require the use of high-quality pictures, a feed that is visually appealing, and content that is on brand.

By | July 20th, 2017|Articles of Interest, Social Media|Comments Off on Tips for Taking Better Pictures on Social Media

Lead Generation With Marketing Automation

Marketing automation can dramatically streamline your marketing process. It is designed to simplify and enhance your sales process, making it easier and more efficient. The process and software allow you to create more leads, nurture them more effectively, and convert more into sales.

By | July 13th, 2017|Articles of Interest, Email Marketing, Marketing Ideas, Trends and Technology, Website|Comments Off on Lead Generation With Marketing Automation

The Importance of Email Signatures

Having an email signature is like handing a person a business card every time you send an email. You want it to look professional and show your company’s personality. You wouldn’t just hand a prospective client a scrap of blank paper with your contact information scrawled on it, would you? No way! Email signatures can [...]

By | April 26th, 2017|Articles of Interest, Marketing Ideas|Comments Off on The Importance of Email Signatures

Utilizing Google Analytics as a Nonprofit

Google Analytics has the reputation of being used to track sales or to increase profits. But as a nonprofit, there are many ways to utilize Google Analytics to help reach your end goal. For example, Google Analytics can help answer questions such as “How are people finding my website?” or “How many people come to [...]

By | March 22nd, 2017|Articles of Interest, Non-Profit, Trends and Technology|Comments Off on Utilizing Google Analytics as a Nonprofit

Google Mobile First Indexing

In May 2016, Google announced it would give a rank boost in search results to sites that are mobile friendly, which is a change which Google refers to as Mobilegeddon 2. Now Google is back with another update related to the importance of mobile-friendly websites by rolling out mobile-first indexing. In 2015, Google stated that [...]

By | February 6th, 2017|Articles of Interest, Trends and Technology|Comments Off on Google Mobile First Indexing

Looking Ahead to Marketing Trends in 2017

It’s that time of year again, when we start looking ahead to what the new year will bring. We saw changes in 2016 in our approach to marketing, social media, and design. It was a year that focused on the consumer: consumer-centric marketing, consumer experience, consumer insights, and ways of tracking and analyzing those [...]

By | December 20th, 2016|Articles of Interest, News/Announcements, Search Engine Optimization, Social Media, Trends and Technology|Comments Off on Looking Ahead to Marketing Trends in 2017

Ocreative Wins Two International Davey Awards

The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small agencies worldwide. The 2016 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms. Ma Ka Hana Ka ‘Ike The first Davey Award presented [...]

By | December 20th, 2016|Articles of Interest, Marketing Ideas, News/Announcements|Comments Off on Ocreative Wins Two International Davey Awards

PART THREE: Guide to Clean Google Analytics Data

Sometimes your Google Analytic data can be skewed or inaccurate due to spammers abusing your Google Analytics ID. Spammer-generated data could be anywhere from a small percentage to more than a quarter of your overall traffic. In this article, I am going to show you different ways to eliminate spam in your Google Analytics so [...]

By | October 4th, 2016|Articles of Interest, Search Engine Optimization, Trends and Technology, Website, Website Design|Comments Off on PART THREE: Guide to Clean Google Analytics Data

PART ONE: Understanding Your Google Analytics Report

Google Analytics is a great tool to understand how your website is doing and what areas need improvement. However, sometimes it can produce an overwhelming amount of data, making it difficult to know what reports to look at, or how to understand what that data is telling you. Well, don’t worry; that is where we [...]

By | August 30th, 2016|Articles of Interest, Search Engine Optimization, Trends and Technology, Website|Comments Off on PART ONE: Understanding Your Google Analytics Report

Mobilegeddon 2 Coming in May – Don’t Let Your Website Get Buried

When it comes to disaster preparedness, most people think they are ready to ride out the storm. But what if the storm comes a second time, and with even more force? What if the only way to avoid the disaster is to be proactive before it hits? Back in 2015, Google announced the launch of [...]

By | April 21st, 2016|Articles of Interest, Search Engine Optimization, Website|Comments Off on Mobilegeddon 2 Coming in May – Don’t Let Your Website Get Buried

Video Marketing, the Type of Content with the Best ROI

Video is quickly becoming the preferred communication style that your customers want. It's become such a powerful communication medium that just saying that you have a video in the subject line of your email can boost its open rate! Video marketing has become one of the largest areas of movement in 2015. Videos are extremely diverse and can [...]

By | October 26th, 2015|Articles of Interest, Marketing Ideas, Social Media, Trends and Technology, Website Design|Comments Off on Video Marketing, the Type of Content with the Best ROI

Why Image Matters: Enhancing the Experience of your Message

For any company selling a product or service, the website is one of the most effective tools in the marketing arsenal. It can also be one of the most devastating. It takes people .05 seconds, that’s the blink of an eye, to form an opinion about your website – and in turn, your company. An [...]

By | April 17th, 2014|Articles of Interest|Comments Off on Why Image Matters: Enhancing the Experience of your Message

Give Some Love to Google+ for the Benefit of Your Business

As a business you probably already have a Facebook page where you keep your community up-to-date on what’s happening in your business. You stay active on Twitter and probably even keep close tabs on the LinkedIn account, but have you thought much about Google+? Believe it or not, according to GlobalWebIndex’s latest study, Google+ is [...]

By | February 24th, 2014|Articles of Interest|Comments Off on Give Some Love to Google+ for the Benefit of Your Business

Making a Mobile Experience a Good One

Nine out of ten smartphone searches result in the users taking action. You heard it right, 9 out of 10! That's why the entire mobile experience you have set up for your clients and customers needs to be a good one... and a good one right from the start. As Morgan Stanley stated in their [...]

By | September 21st, 2011|Articles of Interest|Comments Off on Making a Mobile Experience a Good One