We’ve discussed the importance of information architecture, how to build better websites, and how to amplify your brand messaging, but there’s a more subtle layer to marketing that’s often overlooked or misunderstood. Color psychology plays an important role in the effectiveness of marketing campaigns—setting the tone for both digital and print projects.
Waiting for the Pantone to release its Color of the Year is like the Super Bowl for color lovers, color enthusiasts, and color consultants. In fact, today at Ocreative, tears of pure joy were shed for the occasion. Pantone Color of the Year 2018 is an enchanting purple with strong blue undertones called Ultra Violet.
In an unexpected turn, the Pantone Color of the Year 2016 is not one color but a blend of two! Rose Quartz and Serenity are the PANTONE Color(s) of the Year 2016! It's the first-time ever, in Pantone's Color of the Year's 16-year history, that there has been two colors introduced as Color of the Year from [...]
Marsala feeds the mind, body and soul. The 2015 Pantone Color of the Year is infused with the energy of red-wine and because of it's strong undertones of brown, it further radiates characteristics of confidence and strength and feels a natural and comfortable. In previous years, we saw Tangerine Tango, a color which helped us recharge during the challenging economic times of [...]
How very exciting! Pantone announced today that the Pantone color of the Year is... click play below to reveal... starting the drumroll now! That's right, the 2014 Pantone Color of the Year is gorgeous Radiant Orchid! Andrea Koeppel will be following up on this exciting Pantone color news talking more about the color specifically in [...]
Today is an exciting day for color as the Pantone Color Report for Spring 2014 was released to coincide with New York Fashion week. Pantone’s stunning new colors for spring 2014 include a season of colorful equilibrium: Dazzling Blue, Violet Tulip, Hemlock, Sand, Placid Blue, Cayenne, Freesia, Celosia Orange, Paloma, and Radiant Orchid. It’s exciting [...]