Sometimes we just need a break from the stress of our work day. Four-day weeks like this can feel taxing as we try to fit five days’ worth of work into four, but taking a mental breather is important for productivity. Take a 5-minute break with Ocreative and read how marketing has evolved from its [...]
Plagiarism, however, is not the only violation content developers need to keep in mind; copyright violation – particularly through image sharing, is quite common and can lead to legal action and fines. So what is the difference? In this article we will review the difference between plagiarism and copyright and give you a few tips on why it is important to keep your content legal and how to do so.
At the end of July, Google officially transitioned from Google Adwords to Google Ads and rolled out a few new features. The term “Google Ads” intentionally drops “words” from the title to better encompass the advertising solutions provided by Google outside of their search term-based Pay Per Click (PPC) functions such as web display, video, and in-app features. In this article, we dive into the most exciting changes Google made for the average business to utilize.
Year after year, content marketing continues to rise in popularity. Consumers are paying less attention to traditional advertising efforts and are now drawn to authenticity, transparency and value, paving the way for the creation and rise of content marketing.
Instagram Stories is a feature on the social media app that allows users to post photos or videos that last only 24 hours. As the stories feature continues to grow in both active users and features, so do the opportunities for businesses. Instagram Stories has proven to be an effective marketing tool for businesses when optimized correctly.
While the idea of creating promotional items seems relatively easy, there are some pitfalls companies should avoid when designing their promotional item campaign. Avoid using items that most people have seen or receive regularly, choose items based on your brand, and give out items that make sense to your target audience.
Website developers continually seek new and innovative ways to display information that reaches audiences in an efficient and effective way. Occasionally, usability and design meet to create a new layout or format that revolutionizes the way websites are built. Some updates, however, seem useful in theory, but are not in practice. One recent trend uses automatic image sliders or carousels that seem useful for providing a large amount of information while taking up limited space above-the-fold.
Ocreative has been recognized for groundbreaking work in print media and web design at the 24th Annual Communicator awards. Receiving two coveted Silver Distinction awards for our print work with a few of our favorite nonprofits, INPEACE and the Funeral Service Foundation, and a third Silver Distinction for our work on the Oconomowoc Chamber website.
Any Google search for “email marketing” returns a staggering amount of hits including a wide variety of email marketing platforms bidding for your attention and your money. While choosing the right email marketing platform is essential, it is only half the battle. In part 1 of our email marketing series, we help you choose the right email marketing platform for your business and key factors to consider.
Because email is such a prevalent communication tool both internally and externally, it is important to take the same level of care, and be just as thoughtful in emails to clients and business partners, as customer-facing communications. Here are three easy tips to remember to unify your business message and align your internal communications with your external brand presence.
As we saw on our 2018 marketing trends list, the use of voice search is only growing in popularity. With the popularity of voice search only growing, it is important to recognize this shift, and implement SEO tactics to help optimize your website for voice search so you are not missing out on any opportunities.
SharpSpring Social and the new Content Calendar are now available! SharpSpring Social includes powerful conversion tools you can only get with fully-integrated marketing automation. It’s designed to help you turn lead interactions into meaningful conversations that generate sales. Create, schedule & publish content to social media accounts from SharpSpring.
In celebration of 2018, we've put together our top 18 articles of 2017. Thank you to all of you for your support. Our clients, readers, and watchers have helped to make it a great year at Ocreative, and we are so grateful for all of you. We hope 2017 was just as fun, exciting, and profitable for you.
In its essence, typography is how a word looks, including what font (typeface) it is set in, what color it is, and how dramatic and decorative, or how practical, it is. The possibilities are almost endless, especially when you consider hand-lettering (the process of creating letters by hand) and the continual creation of new fonts
The use of live video is one of the largest trends we have seen in 2017. It gives brands the opportunity to be authentic by creating unfiltered and unedited content. Many different social media platforms have adopted the ability to stream live video so you can reach your audience. In this article, we explain live video, why your brand should be utilizing it, and the different platforms to use.
Happy Friday everyone! We're going to be sharing some fun agency-life happenings each week with you so make sure you follow us on Facebook and Twitter @ocreative with the #ocreativeagencylife hashtag! But first, let me set this up a little... We have an orange (surprised, right?!) dry erase board next to our coffee station. [...]
Tired of the same old corned beef and cabbage you usually have? In spirit of St. Patrick's Day, I wanted to share one of my favorite recipes for corned beef hash. This recipe is my own take on a corned beef entree and is a compilation of the best of corned beef recipes I have [...]
In the spirit of the season, we have cast our calorie counting apps aside in order to bring you, not just our favorite recipes, but ones that have become tradition for each of our families.
