Because email is such a prevalent communication tool both internally and externally, it is important to take the same level of care, and be just as thoughtful in emails to clients and business partners, as customer-facing communications. Here are three easy tips to remember to unify your business message and align your internal communications with your external brand presence.
To thrive in today's digital world, businesses need to thoroughly evaluate their customer retention marketing strategies, including the tools they use to reach their customers. Marketing automation is the most effective way to reach out and stay connected. Automated marketing requires the use of a software platform, comprising tools to better market to your target audience.
Tying traditional media practices to in-person strategies can boost brand awareness, preserve your reputation, and attract new customers. Whether you create and launch a local marketing strategy on your own or with help, the benefits of extending your local reach will greatly outweigh the comfort of inaction.
Although marketing trends can change quickly, there are some tried-and-true methods found in both in-person and via digital and traditional media that can take your business to the next level. Join us for this three-part series in which we explore these methods in two channels: person-to-person and digital and traditional media.
Video marketing is becoming an essential part of building a campaign strategy. Once you have produced your video, you must decide how you want to distribute it. Using social media as a method of sharing your video with the public can be a great way to gain traction for your brand and give users the chance to interact with your content. In this article we will discuss a few of the platforms that you can use to share your video content.
Google Analytics is a great tool, but determining the meaning of each of its metrics can sometimes be confusing. In this article, we clear up any confusion you may have on certain data terms to ensure you are interpreting your Google Analytics data correctly.
As we saw on our 2018 marketing trends list, the use of voice search is only growing in popularity. With the popularity of voice search only growing, it is important to recognize this shift, and implement SEO tactics to help optimize your website for voice search so you are not missing out on any opportunities.
As a Milwaukee website design company, we love to predict what trends we will see in the upcoming year. In 2017, we saw simplistic, flat designs with an emphasis on mobile-first. With mobile still a major trend, we believe 2018 will be the year of the user with websites being tailored to increase overall user experience.
SharpSpring Social and the new Content Calendar are now available! SharpSpring Social includes powerful conversion tools you can only get with fully-integrated marketing automation. It’s designed to help you turn lead interactions into meaningful conversations that generate sales. Create, schedule & publish content to social media accounts from SharpSpring.
The rise of in-home voice-first devices and companies choosing to break the mold of traditional ads will influence what we will see next year. Take a look at what we think 2018 will bring and what you should focus on as we ring in the new year.
If you are wanting to grow your online presence, one phrase you have probably heard before is “content is king”. It is true that content is a key driver of traffic to your website. Unfortunately, creating content isn’t as simple as it sounds. Not just any block of text will bring you traffic. Here our top 5 tips to ensure your content generates the traffic you need to grow your online presence.
What is branding? Branding is about the promise of a distinct, memorable experience. It's about creating an expectation and delivering it consistently every time anyone comes into contact with your brand. It's how you make your customers feel about themselves and their decisions when they are interacting with your brand.
As the philosophers say, change is the only constant in life. Life is flux, and people evolve to progress. The brands that people depend on need to evolve, too. Logo identity is a vital part of any company’s brand. A brand sets the company's tone, image, and expectations.
Google Adwords is an extremely powerful online marketing tool. But without proper knowledge of how the platform works, it could be more detrimental to your business than beneficial. In this article, we will discuss the most important data and analytics in Google Adwords and Google Analytics to look at to determine whether your campaigns are performing well and benefitting your business.
Having the right imagery to complement your brand can help increase recognition, as well as capture the attention of more viewers. However, it is important to take the time to determine the kind of imagery that will make sense in association with your name, as well as how to use the imagery to its best effect.
Video is a fast-growing industry thanks to the constant evolution of video content creation and sharing. Looking at this growing love of video and the success it has managed, businesses and brands are working to determine how it can be used to increase their brand’s reach.
With the new developments in technology over the last few years, the phrase “print is dead” has been uttered with more frequency. While, yes, digital design and content are becoming more popular with each new advancement, people of every age still value print content and the benefits that come along with it.
If you are a for-impact organization/nonprofit, Google gives your organization the opportunity to advertise on their Google Adwords platform for free. Yes, that’s right; we said free. This is an excellent opportunity to get your message out to the world and inform people about your cause.
As a business, it is sometimes difficult to decide whether to invest your marketing dollars in Pay Per Click (PPC) or Search Engine Optimization (SEO). In this article, we will break down PPC and SEO to help you decide which is the best fit for your business and marketing budget.
One of the biggest challenges companies and marketers face is measuring the ROI of their marketing campaigns and efforts. By using marketing automation software, you can link your sales with marketing campaigns and determine which campaigns are performing and which are falling short.
Marketing automation can dramatically streamline your marketing process. It is designed to simplify and enhance your sales process, making it easier and more efficient. The process and software allow you to create more leads, nurture them more effectively, and convert more into sales.
Remember that time you were shopping online for a new pair of red Nike Air Max running shoes and then, a day later, while reading the news or checking the weather, you saw an ad displaying that same pair of shoes? Well, that is remarketing.
The accuracy and presence of a business online is extremely important to the success of that business. Google offers a variety of great tools to help manage a website. These tools are super helpful in growing a business, and they are all free to use. That’s right, no cost to you at all! [...]
Having an email signature is like handing a person a business card every time you send an email. You want it to look professional and show your company’s personality. You wouldn’t just hand a prospective client a scrap of blank paper with your contact information scrawled on it, would you? No way! Email signatures can [...]
With the rapid advances in technology and the increasing clutter on social media networks, nonprofits need to develop ways to break through the noise with a clear voice. Basically, nonprofit marketing trends have shifted. Technology has advanced, fundraising online has grown, and the donor-to-nonprofit interaction has evolved. More than ever, it has become imperative [...]
The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small agencies worldwide. The 2016 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms. Ma Ka Hana Ka ‘Ike The first Davey Award presented [...]
At Ocreative, we’re an integrated marketing agency, meaning we develop marketing strategies and creative campaigns that weave together a company’s strategic branding, the website, printed, and digital advertising, social media and more. Because we specialize in marketing automation, we don’t tell a brand’s overall story to the masses; we speak to the target audience in [...]
Mobile devices are here to stay, and it’s pretty clear that they have revolutionized the way people use and interact with websites. If your site isn’t easy to view on a mobile device (or isn’t mobile friendly) by now, you’re not just missing out on giving visitors a positive experience: Google recently announced that it [...]
For many years businesses have relied upon the data from Google Analytics to help understand the activity on our websites. And, for many years, this was all very useful, but, honestly, it also had its limitations. The problem lies in the fact that all it offers was ‘visit centric’ data, which basically just means – [...]
As the fall season picks up, most people are thinking about fall sports and the changing leaves while companies are firming up their holiday marketing plans as well as determining their 2013 marketing budgets and planning. Sometimes taking the yearly stab at the budget is based on internal agendas and past years' data and assumptions -- but that can paint [...]
Did you make a New Year's resolution this year and then watch the ball drop at your New Year's Eve celebration? Is this a metaphor for what's going to happen come February, March and April, when you realize that you've set your goal way to high and start to lose interest in trying to reach [...]