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Marketing Ideas

It’s Not About Constant Contact, It’s About Relevant Contact

At Ocreative, we’re an integrated marketing agency, meaning we develop marketing strategies and creative campaigns that weave together a company’s strategic branding, the website, printed, and digital advertising, social media and more. Because we specialize in marketing automation, we don’t tell a brand’s overall story to the masses; we speak to the target audience in [...]

By | March 18th, 2016|Email Marketing, Marketing Ideas, Search Engine Optimization|Comments Off on It’s Not About Constant Contact, It’s About Relevant Contact

Video Marketing, the Type of Content with the Best ROI

Video is quickly becoming the preferred communication style that your customers want. It's become such a powerful communication medium that just saying that you have a video in the subject line of your email can boost its open rate! Video marketing has become one of the largest areas of movement in 2015. Videos are extremely diverse and can [...]

By | October 26th, 2015|Articles of Interest, Marketing Ideas, Social Media, Trends and Technology, Website Design|Comments Off on Video Marketing, the Type of Content with the Best ROI

Understanding Adaptive and Responsive Web Design

Mobile devices are here to stay, and it’s pretty clear that they have revolutionized the way people use and interact with websites. If your site isn’t easy to view on a mobile device (or isn’t mobile friendly) by now, you’re not just missing out on giving visitors a positive experience: Google recently announced that it [...]

By | April 7th, 2015|Marketing Ideas, Trends and Technology|Comments Off on Understanding Adaptive and Responsive Web Design

Video Marketing – An Effective Way to Grab Attention [VIDEO]

https://www.youtube.com/watch?v=TJJCpWPDj2Q

By | February 26th, 2015|Marketing Ideas|Comments Off on Video Marketing – An Effective Way to Grab Attention [VIDEO]

Why You Should Upgrade to Universal Analytics

For many years businesses have relied upon the data from Google Analytics to help understand the activity on our websites. And, for many years, this was all very useful, but, honestly, it also had its limitations. The problem lies in the fact that all it offers was ‘visit centric’ data, which basically just means – [...]

By | December 4th, 2014|Marketing Ideas|Comments Off on Why You Should Upgrade to Universal Analytics

Planning a 2013 Marketing Budget – Four Things to Consider

As the fall season picks up, most people are thinking about fall sports and the changing leaves while companies are firming up their holiday marketing plans as well as determining their 2013 marketing budgets and planning. Sometimes taking the yearly stab at the budget is based on internal agendas and past years' data and assumptions -- but that can paint [...]

By | September 11th, 2012|Marketing Ideas|Comments Off on Planning a 2013 Marketing Budget – Four Things to Consider

Resolve to Make Resolutions You Can Keep

Did you make a New Year's resolution this year and then watch the ball drop at your New Year's Eve celebration? Is this a metaphor for what's going to happen come February, March and April, when you realize that you've set your goal way to high and start to lose interest in trying to reach [...]

By | January 5th, 2012|Marketing Ideas|Comments Off on Resolve to Make Resolutions You Can Keep

QR Codes in Marketing

QR Codes connect the printed real world with online virtual world. Have you heard the buzz about QR Codes? QR Codes, or Quick Response Codes, are 2D square bar codes that are scanned by a mobile device's camera. You're seeing them more and more all the time. Even the United States Postal Service (USPS) ran [...]

By | September 21st, 2011|Marketing Ideas|Comments Off on QR Codes in Marketing

Prepare an Online Marketing Strategy for Your Business

It's not all just about the PC desktop or the Mac desktop anymore. Consumers are mobile. Your audience is mobile. How many people do you know have a cell phone? Think about that for a minute. How often do you see them without it? Never, right? That's because having a cell phone, especially a smart [...]

By | August 19th, 2011|Marketing Ideas|Comments Off on Prepare an Online Marketing Strategy for Your Business

AP Stylebook Changes E-mail to Email – A Welcomed Change!

The AP Stylebook has changed E-mail to just email, without the hyphen in the middle! This is a welcomed change, since I've typed it that way for years. At least now, I won't have spell checker point that mistake anymore! The announcement was first made on Twitter by @apstylebook on March 18th. In the new 2011 edition, you'll also [...]

By | March 22nd, 2011|Marketing Ideas|Comments Off on AP Stylebook Changes E-mail to Email – A Welcomed Change!

Focus Local, Spend Less and Increase Qualified Leads

Are the majority of your customers within 50 miles of your business location? Do you prefer to work with local customers or businesses? Do you want to increase the number of local customers doing business with you? I'm guessing you just answered "Yes" at least twice and most likely three times. Yet, why do you [...]

By | November 7th, 2009|Marketing Ideas|Comments Off on Focus Local, Spend Less and Increase Qualified Leads

Subject lines are important in email marketing

As I was opening my email today, I came across an email from Constant Contact and it made me think about why I open some emails and flag others for follow up later on. Thinking about this idea and thinking about it from your customers' perspective is a great way to improve your email marketing [...]

By | March 11th, 2009|Marketing Ideas|Comments Off on Subject lines are important in email marketing

What language are you speaking?

Certain industries seem to thrive upon developing obscure acronyms, annoying abbreviations, and specialized terms that outsiders are not likely to understand. The use of this specialized language, often referred to as jargon, has the potential to create huge communication problems when business spans across different industries. Whether you notice it or not, no matter what [...]

By | February 10th, 2009|Marketing Ideas|Comments Off on What language are you speaking?

Market your business through the recession

The recession is all around us. Sometimes is difficult to know what you should do with your businesses during these tough economic times. There is a lot of research to show that one should continue marketing their business during a recessions. One could use this analogy: We are all long distance runners. Now, the runners [...]

By | February 9th, 2009|Marketing Ideas|Comments Off on Market your business through the recession

“When times are good you should advertise, when times are bad you MUST advertise”

With all the email newsletters received lately, I can't help being constantly reminded of the current state of our economy and that you should start advertising wisely during this recession. Does one need to be reminded of the necessity to advertise their business? Is smart advertising disregarded in times that are good? Shouldn't all your [...]

By | January 6th, 2009|Marketing Ideas|Comments Off on “When times are good you should advertise, when times are bad you MUST advertise”