At the end of July, Google officially transitioned from Google Adwords to Google Ads and rolled out a few new features. The term “Google Ads” intentionally drops “words” from the title to better encompass the advertising solutions provided by Google outside of their search term-based Pay Per Click (PPC) functions such as web display, video, and in-app features. In this article, we dive into the most exciting changes Google made for the average business to utilize.
Ocreative Takes Home Three International Awards of Distinction From the 24th Annual Communicator Awards
Ocreative has been recognized for groundbreaking work in print media and web design at the 24th Annual Communicator awards. Receiving two coveted Silver Distinction awards for our print work with a few of our favorite nonprofits, INPEACE and the Funeral Service Foundation, and a third Silver Distinction for our work on the Oconomowoc Chamber website.
The General Data Protection Regulation (GDPR) was a new law passed by the European Union in April 2016, affecting all businesses large and small. The GDPR law will come into effect on May 25th, 2018. Summary of the new legislation states that all companies that collect data on citizens of the European Union will need to comply with the new rules which set strict standards for collection of consumer data.
As we saw on our 2018 marketing trends list, the use of voice search is only growing in popularity. With the popularity of voice search only growing, it is important to recognize this shift, and implement SEO tactics to help optimize your website for voice search so you are not missing out on any opportunities.
With the new developments in technology over the last few years, the phrase “print is dead” has been uttered with more frequency. While, yes, digital design and content are becoming more popular with each new advancement, people of every age still value print content and the benefits that come along with it.
If you are a for-impact organization/nonprofit, Google gives your organization the opportunity to advertise on their Google Adwords platform for free. Yes, that’s right; we said free. This is an excellent opportunity to get your message out to the world and inform people about your cause.
Ocreative has won three awards from the 23rd Annual International Communicator Awards, including two Gold Excellence Awards and one Silver Distinction Award. With more than 6,000 entries received from across the United States and around the world, the Communicator Awards is the largest and most competitive program honoring creative excellence by communications professionals. [...]
The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small agencies worldwide. The 2016 Davey Awards received nearly 4,000 entries from ad agencies, interactive agencies, production firms, in-house creative professionals, graphic designers, design firms, and public relations firms. Ma Ka Hana Ka ‘Ike The first Davey Award presented [...]
We're celebrating fourteen years of creative goodness. What began as a one-woman operation in 2003 has grown into an Internationally recognized, award-winning integrated marketing agency. With the help of a talented team, Ocreative has grown into one of the top marketing agencies in the Milwaukee area, and this [...]
Last week, we became the proud owners of our own building and officially moved into our new digs in downtown Hartland, Wisconsin! As newly renovated railroad depot from 1879, it provides the perfect creative space to fuel ideas and keep our business on track while moving full steam ahead. Okay, okay, we’ll stop with the [...]
Ocreative, an integrated digital marketing agency, is the winner of two international awards from the 22nd Annual Communicator Awards from the Academy of Interactive and Visual Arts. With over 6,000 entries received from across the United States and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence. [...]
It started in October 2012: Google announced that its Webmaster Tools would start to let users know by email when Google discovered critical issues with their site. Back then, Google stated that it would begin to notify webmasters about issues that it felt would have a significant impact on their site’s health or search performance [...]
Ocreative's excited about the holidays! And, to celebrate its arrival, we’re giving away a grand prize of $250 of Ocreative services to a lucky winner just in time to celebrate. All you need to do is share your name and email with us between now and January 15, 2015. All current Ocreative customers and non-customers are eligible [...]
Sending marketing emails to Canada is not recommended - not without prior consent from the recipient. Canada passed a new Anti-Spam law that goes into effect July 1, 2014. The law makes sweeping changes to the ability of companies to send solicitations through electronic communication. At its most basic, the law makes sending unwanted email a finable offense. [...]
Let’s face it - it’s 2014, we are well into the digital age and technology is advancing faster than we can buy it. It’s also made the days of set-it-and-forget-it websites a thing of the past. Now, more than ever – websites aren’t the catchall for static information, they are the start of a [...]
We had boatloads of fun at our 10-year Anniversary Celebration and Open House last month. It was wonderful to welcome over 100 familiar and not-so-familiar faces into our new studio space and share how we do what we do here at Ocreative. There were snacks, beverages, music coming from the speakers, a debut of our [...]
Join our team at Ocreative as we celebrate our 10 year anniversary and our new office space! Meet and greet with our digital adventurers and swashbuckling creative team, enjoy some tasty appetizers and beverages, explore each room of our creative space, and get a preview of what we have in store for 2014! We welcome [...]
Let's start with square one: What on earth is a Hackathon? To put it simply: a Hackathon is collective code creation or collective programming. As a web developer (or web programmer, if you prefer), I find this concept to be very exciting. Besides being a fun learning experience for programmers and an efficient way to develop an application rapidly, [...]