We’ve been hearing a lot lately about the different generations in our country, but what does it all mean? Sure, we’ve heard the term “boomer” and “millennial” but do these archetypes have any place in marketing? The answer is yes! What Determines a "Generation"? According to The Center for Generational Kinetics, a leader in generational [...]
The best way to reach the younger generation of consumers is through tailored content marketing – leveraging your products or services in genuine ways that truly speak to this market. Diversifying your social media strategy to include new forms of social sharing like TikTok is key to reach new audiences and adapt to market changes.
Defining social media’s role in your marketing strategy is integral to optimizing your marketing efforts. Learn more about making social media work for you.
You hear it everywhere, hashtag this, hashtag that! But what exactly is a hashtag? Hashtags are a function of social media platforms that help boost posts to a greater audience by attaching a post to a keyword that consolidates all posts with that same keyword into one place, generally a social media feed. Facebook most [...]
Instagram Stories is a feature on the social media app that allows users to post photos or videos that last only 24 hours. As the stories feature continues to grow in both active users and features, so do the opportunities for businesses. Instagram Stories has proven to be an effective marketing tool for businesses when optimized correctly.
Consistency in brand messaging is nothing new to the marketing arena, but there are still lessons to be learned, especially in the small business community. Smaller marketing budgets require that every piece of print collateral, and every online experience, count. Ad pieces that land outside of an already recognized brand have little to no impact, and generally lack any real return on investment. In short, the details matter.
Having a strong social media presence can help your business in several ways. Business’ social media platforms act as multiple gateways to a business’ website, creating an external linking structure and more opportunities to appear in search results. Social media creates a way to increase brand awareness and customer base.
Expanding your digital footprint is an important step in truly connecting with your consumers. Claiming online business listings, developing SEO for your website, spending a little time and money on locally targeted PPC campaigns, and following up with online reviews are the best ways to achieve an effective online presence for your local business.
A new year means a new marketing plan and strategy. As you plan for 2018, one strategy we feel is the most important is diversity. Diversity in your marketing plan means not throwing all your marketing eggs in one basket, and instead putting your resources and efforts into employing multiple marketing tactics.
In celebration of 2018, we've put together our top 18 articles of 2017. Thank you to all of you for your support. Our clients, readers, and watchers have helped to make it a great year at Ocreative, and we are so grateful for all of you. We hope 2017 was just as fun, exciting, and profitable for you.
The use of live video is one of the largest trends we have seen in 2017. It gives brands the opportunity to be authentic by creating unfiltered and unedited content. Many different social media platforms have adopted the ability to stream live video so you can reach your audience. In this article, we explain live video, why your brand should be utilizing it, and the different platforms to use.
As a business, it is essential that you are listed on Google My Business. Google My Business is a free Google tool that will allow your business to appear in local search results. We don’t mean to sound too harsh, but if you don’t have this tool, you basically don’t exist.
The use of social media is at an all-time high, and it is very important to use quality pictures in your social posts. Whichever social media platform you are active on, all require the use of high-quality pictures, a feed that is visually appealing, and content that is on brand.
A hashtag is made by prefacing words or phrases with the symbol #. Hashtags do not contain any spaces and they give your posts more exposure. Different from hashtagging, tagging refers to using a social handle or username of a person or business in your post or photo.
Let’s talk social media–connecting with customers, driving traffic, and increasing sales. Social media networks are growing every day, and creating more opportunities to reach people than ever before. To be successful on social media, you must have a social media strategy. First, it is important to find the social media outlets that are [...]
It’s that time of year again, when we start looking ahead to what the new year will bring. We saw changes in 2016 in our approach to marketing, social media, and design. It was a year that focused on the consumer: consumer-centric marketing, consumer experience, consumer insights, and ways of tracking and analyzing those [...]
Video is quickly becoming the preferred communication style that your customers want. It's become such a powerful communication medium that just saying that you have a video in the subject line of your email can boost its open rate! Video marketing has become one of the largest areas of movement in 2015. Videos are extremely diverse and can [...]
Pinterest is a fast growing social media platform, and best of all, it’s fun for users and good for businesses. Why you ask? It puts some of the coolest products and photos out there, allows people to share them, and links to the website where the photo came from so you can buy it now [...]
Social media is everywhere. It's on your computer. It's on your phone. It's in your inbox. It's on your TV. Maybe it's even in your car. And while there are some questions about how healthy social media is, it's pretty clear that lot of us are using it. Social Media is Purposeful I think the [...]
When people are stepping into social media, sometimes people can feel overwhelmed with how to get started, or how to keep on track and even showing concern over the time involved in managing all of the accounts (Facebook, Twitter, Linked-In, etc). My best advice is to set up an account with a program like Hootsuite. It's [...]
Last week, we talked about how social media was just a fancy name for "ways to talk to people." The conversation continues here with our tips on finding where your customers are, representing your business on Facebook, Twitter, and Linked-In and what the keep in mind when posting messages. “Find the fish. Go where the [...]
Ocreative Design Studio is excited to announce that Andrea Koeppel, Principal at Ocreative Design Studio, will be attending unGeekedElite - National Social Media, Marketing and Branding Open Forum with Chris Brogan, Jason Falls, Olivier Blanchard and Scott Stratten. The event will be held from Thursday, May 13, 2010 to Saturday, May 15, 2010 at The [...]
Social media and mobile marketing are growing at an accelerated rate. It is not a fad or a trend; it's a reality. Forrester Research predicted huge growth for social media marketing, revealing that mobile marketing and social media will be the hottest areas for growth. They were right. This Week's Social Media Activity Will Have [...]
I have been seeing more and more of 'How to use: LinkedIn, Facebook and Twitter' types of classes pop up around the area. Is it useful? Well, that depends on how tech savvy you are, how new you are to searching on the Internet and how much time you are willing to invest in learning [...]