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Social Media

Connecting Online and Offline Branding for a Seamless Brand Experience

Consistency in brand messaging is nothing new to the marketing arena, but there are still lessons to be learned, especially in the small business community. Smaller marketing budgets require that every piece of print collateral, and every online experience, count. Ad pieces that land outside of an already recognized brand have little to no impact, and generally lack any real return on investment. In short, the details matter.

By | April 19th, 2018|Articles of Interest, Branding, Color Consulting, Marketing Ideas, Search Engine Optimization, Social Media, Website, Website Design|Comments Off on Connecting Online and Offline Branding for a Seamless Brand Experience
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The Top 5 Ways to Grow Your Social Media Presence

Having a strong social media presence can help your business in several ways. Business’ social media platforms act as multiple gateways to a business’ website, creating an external linking structure and more opportunities to appear in search results. Social media creates a way to increase brand awareness and customer base.

By | March 15th, 2018|Articles of Interest, Email Marketing, Marketing Ideas, Search Engine Optimization, Social Media, Trends and Technology|Comments Off on The Top 5 Ways to Grow Your Social Media Presence
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Part 3: Dominate Your Local Market- Expanding Your Digital Footprint

Expanding your digital footprint is an important step in truly connecting with your consumers. Claiming online business listings, developing SEO for your website, spending a little time and money on locally targeted PPC campaigns, and following up with online reviews are the best ways to achieve an effective online presence for your local business.

By | February 27th, 2018|Articles of Interest, Marketing Ideas, Search Engine Optimization, Social Media, Trends and Technology|Comments Off on Part 3: Dominate Your Local Market- Expanding Your Digital Footprint
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The Value of a Diverse Marketing Plan

A new year means a new marketing plan and strategy. As you plan for 2018, one strategy we feel is the most important is diversity. Diversity in your marketing plan means not throwing all your marketing eggs in one basket, and instead putting your resources and efforts into employing multiple marketing tactics.

By | February 1st, 2018|Articles of Interest, Email Marketing, Marketing Ideas, Search Engine Optimization, Social Media, Trends and Technology|Comments Off on The Value of a Diverse Marketing Plan
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Our Most Popular Articles of 2017

In celebration of 2018, we've put together our top 18 articles of 2017. Thank you to all of you for your support. Our clients, readers, and watchers have helped to make it a great year at Ocreative, and we are so grateful for all of you. We hope 2017 was just as fun, exciting, and profitable for you.

By | December 27th, 2017|Articles of Interest, Branding, Color Consulting, Domains, Email Marketing, Google Series, Hosting, Just for Fun, Marketing Ideas, News/Announcements, Non-Profit, Search Engine Optimization, Social Media, Trends and Technology, Video, Website, Website Design|Comments Off on Our Most Popular Articles of 2017
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How to Use Live Video for Your Business

The use of live video is one of the largest trends we have seen in 2017. It gives brands the opportunity to be authentic by creating unfiltered and unedited content. Many different social media platforms have adopted the ability to stream live video so you can reach your audience. In this article, we explain live video, why your brand should be utilizing it, and the different platforms to use.

By | August 16th, 2017|Just for Fun, Marketing Ideas, Search Engine Optimization, Social Media, Video|Comments Off on How to Use Live Video for Your Business
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PART SIX: Optimize Your Google My Business

As a business, it is essential that you are listed on Google My Business. Google My Business is a free Google tool that will allow your business to appear in local search results. We don’t mean to sound too harsh, but if you don’t have this tool, you basically don’t exist.

By | July 26th, 2017|Articles of Interest, Google Series, Search Engine Optimization, Social Media|Comments Off on PART SIX: Optimize Your Google My Business
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Tips for Taking Better Pictures on Social Media

The use of social media is at an all-time high, and it is very important to use quality pictures in your social posts. Whichever social media platform you are active on, all require the use of high-quality pictures, a feed that is visually appealing, and content that is on brand.

By | July 20th, 2017|Articles of Interest, Social Media|Comments Off on Tips for Taking Better Pictures on Social Media
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Using Hashtags and Tagging in your Social Media Strategy

A hashtag is made by prefacing words or phrases with the symbol #. Hashtags do not contain any spaces and they give your posts more exposure. Different from hashtagging, tagging refers to using a social handle or username of a person or business in your post or photo.

By | June 28th, 2017|Marketing Ideas, Social Media|Comments Off on Using Hashtags and Tagging in your Social Media Strategy
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What Social Network Should Your Business Be On?

Let’s talk social media–connecting with customers, driving traffic, and increasing sales. Social media networks are growing every day, and creating more opportunities to reach people than ever before. To be successful on social media, you must have a social media strategy. First, it is important to find the social media outlets that are [...]

By | May 24th, 2017|Marketing Ideas, Social Media|Comments Off on What Social Network Should Your Business Be On?
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Looking Ahead to Marketing Trends in 2017

It’s that time of year again, when we start looking ahead to what the new year will bring. We saw changes in 2016 in our approach to marketing, social media, and design. It was a year that focused on the consumer: consumer-centric marketing, consumer experience, consumer insights, and ways of tracking and analyzing those [...]

By | December 20th, 2016|Articles of Interest, News/Announcements, Search Engine Optimization, Social Media, Trends and Technology|Comments Off on Looking Ahead to Marketing Trends in 2017
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Video Marketing, the Type of Content with the Best ROI

Video is quickly becoming the preferred communication style that your customers want. It's become such a powerful communication medium that just saying that you have a video in the subject line of your email can boost its open rate! Video marketing has become one of the largest areas of movement in 2015. Videos are extremely diverse and can [...]

By | October 26th, 2015|Articles of Interest, Marketing Ideas, Social Media, Trends and Technology, Website Design|Comments Off on Video Marketing, the Type of Content with the Best ROI
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Looking Ahead to Web Design in 2015 [VIDEO]

https://www.youtube.com/watch?v=ADYxhQrNzBw

By | January 5th, 2015|Search Engine Optimization, Social Media|Comments Off on Looking Ahead to Web Design in 2015 [VIDEO]
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Why Pinterest is Good for Businesses and Why People are Getting Hooked

Pinterest is a fast growing social media platform, and best of all, it’s fun for users and good for businesses. Why you ask? It puts some of the coolest products and photos out there, allows people to share them, and links to the website where the photo came from so you can buy it now [...]

By | February 13th, 2012|Social Media|Comments Off on Why Pinterest is Good for Businesses and Why People are Getting Hooked
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Understanding the Social Media Landscape

Social media is everywhere. It's on your computer.  It's on your phone.  It's in your inbox.  It's on your TV. Maybe it's even in your car. And while there are some questions about how healthy social media is, it's pretty clear that lot of us are using it. Social Media is Purposeful I think the [...]

By | February 9th, 2012|Social Media|Comments Off on Understanding the Social Media Landscape
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How to Manage All of Your Social Media Accounts

When people are stepping into social media, sometimes people can feel overwhelmed with how to get started, or how to keep on track and even showing concern over the time involved in managing all of the accounts (Facebook, Twitter, Linked-In, etc). My best advice is to set up an account with a program like Hootsuite. It's [...]

By | September 8th, 2010|Social Media|Comments Off on How to Manage All of Your Social Media Accounts
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Representing Yourself on Social Media Platforms

Last week, we talked about how social media was just a fancy name for "ways to talk to people." The conversation continues here with our tips on finding where your customers are, representing your business on Facebook, Twitter, and Linked-In and what the keep in mind when posting messages. “Find the fish. Go where the [...]

By | August 27th, 2010|Social Media|Comments Off on Representing Yourself on Social Media Platforms
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Ocreative Attending unGEEKED Elite – Nat’l Social Media, Marketing and Branding Open Forum

Ocreative Design Studio is excited to announce that Andrea Koeppel, Principal at Ocreative Design Studio, will be attending unGeekedElite - National Social Media, Marketing and Branding Open Forum with Chris Brogan, Jason Falls, Olivier Blanchard and Scott Stratten. The event will be held from Thursday, May 13, 2010 to Saturday, May 15, 2010 at The [...]

By | May 7th, 2010|Social Media|Comments Off on Ocreative Attending unGEEKED Elite – Nat’l Social Media, Marketing and Branding Open Forum
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Social Media and Mobile Marketing is a Reality; Is Your Business Ready?

Social media and mobile marketing are growing at an accelerated rate. It is not a fad or a trend; it's a reality. Forrester Research predicted huge growth for social media marketing, revealing that mobile marketing and social media will be the hottest areas for growth. They were right. This Week's Social Media Activity Will Have [...]

By | March 19th, 2010|Social Media|Comments Off on Social Media and Mobile Marketing is a Reality; Is Your Business Ready?
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5 Reasons Why Social Media Marketing is Right for Your Business

I have been seeing more and more of 'How to use: LinkedIn, Facebook and Twitter' types of classes pop up around the area. Is it useful? Well, that depends on how tech savvy you are, how new you are to searching on the Internet and how much time you are willing to invest in learning [...]

By | November 4th, 2009|Social Media|Comments Off on 5 Reasons Why Social Media Marketing is Right for Your Business
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