Trends and Technology Archives - Ocreative - Award-Winning Integrated Marketing

Trends and Technology

2018 Marketing Trends: How Marketing Will Change Next Year

The rise of in-home voice-first devices and companies choosing to break the mold of traditional ads will influence what we will see next year. Take a look at what we think 2018 will bring and what you should focus on as we ring in the new year.

By | December 27th, 2017|Articles of Interest, Email Marketing, Marketing Ideas, Search Engine Optimization, Trends and Technology|Comments Off on 2018 Marketing Trends: How Marketing Will Change Next Year

Our Most Popular Articles of 2017

In celebration of 2018, we've put together our top 18 articles of 2017. Thank you to all of you for your support. Our clients, readers, and watchers have helped to make it a great year at Ocreative, and we are so grateful for all of you. We hope 2017 was just as fun, exciting, and profitable for you.

Top 5 Tips for Creating Better Content for Your Website

If you are wanting to grow your online presence, one phrase you have probably heard before is “content is king”. It is true that content is a key driver of traffic to your website. Unfortunately, creating content isn’t as simple as it sounds. Not just any block of text will bring you traffic. Here our top 5 tips to ensure your content generates the traffic you need to grow your online presence.

By | December 19th, 2017|Articles of Interest, Marketing Ideas, Search Engine Optimization, Trends and Technology, Website, Website Design|Comments Off on Top 5 Tips for Creating Better Content for Your Website

Pantone Color of the Year 2018 is Ultra Violet!

Waiting for the Pantone to release its Color of the Year is like the Super Bowl for color lovers, color enthusiasts, and color consultants. In fact, today at Ocreative, tears of pure joy were shed for the occasion. Pantone Color of the Year 2018 is an enchanting purple with strong blue undertones called Ultra Violet.

By | December 7th, 2017|Color Consulting, Trends and Technology|Comments Off on Pantone Color of the Year 2018 is Ultra Violet!

The Evolution of a Brand

As the philosophers say, change is the only constant in life. Life is flux, and people evolve to progress. The brands that people depend on need to evolve, too. Logo identity is a vital part of any company’s brand. A brand sets the company's tone, image, and expectations.

By | November 15th, 2017|Articles of Interest, Branding, Marketing Ideas, Search Engine Optimization, Trends and Technology|Comments Off on The Evolution of a Brand

Is Print Dead, or Not?

With the new developments in technology over the last few years, the phrase “print is dead” has been uttered with more frequency. While, yes, digital design and content are becoming more popular with each new advancement, people of every age still value print content and the benefits that come along with it.

By | October 18th, 2017|Articles of Interest, Marketing Ideas, News/Announcements, Trends and Technology|Comments Off on Is Print Dead, or Not?

Lead Generation With Marketing Automation

Marketing automation can dramatically streamline your marketing process. It is designed to simplify and enhance your sales process, making it easier and more efficient. The process and software allow you to create more leads, nurture them more effectively, and convert more into sales.

By | July 13th, 2017|Articles of Interest, Email Marketing, Marketing Ideas, Trends and Technology, Website|Comments Off on Lead Generation With Marketing Automation

Remarketing or Retargeting—Connecting Targeted Ads to an Engaged Audience

Remember that time you were shopping online for a new pair of red Nike Air Max running shoes and then, a day later, while reading the news or checking the weather, you saw an ad displaying that same pair of shoes? Well, that is remarketing.

By | July 6th, 2017|Marketing Ideas, Search Engine Optimization, Trends and Technology|Comments Off on Remarketing or Retargeting—Connecting Targeted Ads to an Engaged Audience

Importance of Website Security

WordPress has become by far the most popular website publishing platform on the Internet. Because of its popularity, WordPress has become a target for hacking attempts along with many other websites and platforms.

By | June 7th, 2017|Email Marketing, Trends and Technology, Website, Website Design|Comments Off on Importance of Website Security

Utilizing Google Analytics as a Nonprofit

Google Analytics has the reputation of being used to track sales or to increase profits. But as a nonprofit, there are many ways to utilize Google Analytics to help reach your end goal. For example, Google Analytics can help answer questions such as “How are people finding my website?” or “How many people come to [...]

By | March 22nd, 2017|Articles of Interest, Non-Profit, Trends and Technology|Comments Off on Utilizing Google Analytics as a Nonprofit

Google Mobile First Indexing

In May 2016, Google announced it would give a rank boost in search results to sites that are mobile friendly, which is a change which Google refers to as Mobilegeddon 2. Now Google is back with another update related to the importance of mobile-friendly websites by rolling out mobile-first indexing. In 2015, Google stated that [...]

By | February 6th, 2017|Articles of Interest, Trends and Technology|Comments Off on Google Mobile First Indexing

Looking Ahead to Marketing Trends in 2017

It’s that time of year again, when we start looking ahead to what the new year will bring. We saw changes in 2016 in our approach to marketing, social media, and design. It was a year that focused on the consumer: consumer-centric marketing, consumer experience, consumer insights, and ways of tracking and analyzing those [...]

By | December 20th, 2016|Articles of Interest, News/Announcements, Search Engine Optimization, Social Media, Trends and Technology|Comments Off on Looking Ahead to Marketing Trends in 2017

PART FOUR: Most Important Tools of Google Search Console (Webmasters)

Most website owners have long been familiar with Google Analytics and relied on it for reporting and measuring their websites’ performances. If you are ready to go beyond basic reporting and begin optimizing your website to improve your search result performance, you need Google Search Console. Google Search Console (previously known as Google Webmasters and [...]

By | November 2nd, 2016|Google Series, Search Engine Optimization, Trends and Technology, Website, Website Design|Comments Off on PART FOUR: Most Important Tools of Google Search Console (Webmasters)

PART THREE: Guide to Clean Google Analytics Data

Sometimes your Google Analytic data can be skewed or inaccurate due to spammers abusing your Google Analytics ID. Spammer-generated data could be anywhere from a small percentage to more than a quarter of your overall traffic. In this article, I am going to show you different ways to eliminate spam in your Google Analytics so [...]

By | October 4th, 2016|Articles of Interest, Google Series, Search Engine Optimization, Trends and Technology, Website, Website Design|Comments Off on PART THREE: Guide to Clean Google Analytics Data

PART ONE: Understanding Your Google Analytics Report

Google Analytics is a great tool to understand how your website is doing and what areas need improvement. However, sometimes it can produce an overwhelming amount of data, making it difficult to know what reports to look at, or how to understand what that data is telling you. Well, don’t worry; that is where we [...]

By | August 30th, 2016|Articles of Interest, Google Series, Search Engine Optimization, Trends and Technology, Website|Comments Off on PART ONE: Understanding Your Google Analytics Report

Pantone 2016 Color of the Year – it’s a blended pair!

In an unexpected turn, the Pantone Color of the Year 2016 is not one color but a blend of two! Rose Quartz and Serenity are the PANTONE Color(s) of the Year 2016! It's the first-time ever, in Pantone's Color of the Year's 16-year history, that there has been two colors introduced as Color of the Year from [...]

By | December 3rd, 2015|Color Consulting, Trends and Technology|Comments Off on Pantone 2016 Color of the Year – it’s a blended pair!

Video Marketing, the Type of Content with the Best ROI

Video is quickly becoming the preferred communication style that your customers want. It's become such a powerful communication medium that just saying that you have a video in the subject line of your email can boost its open rate! Video marketing has become one of the largest areas of movement in 2015. Videos are extremely diverse and can [...]

By | October 26th, 2015|Articles of Interest, Marketing Ideas, Social Media, Trends and Technology, Website Design|Comments Off on Video Marketing, the Type of Content with the Best ROI

Preparing for the Future of Mobile – Wearable Tech

Recently, a new term has been tossed around the tech industry and has been gaining more ground every day: Wearable Technology. I know that many people think that this concept is still a long way from becoming popular—with such products as Google Glasses and the Apple iWatch not yet widely available or just beginning to [...]

By | April 22nd, 2015|Trends and Technology, Website Design|Comments Off on Preparing for the Future of Mobile – Wearable Tech

Understanding Adaptive and Responsive Web Design

Mobile devices are here to stay, and it’s pretty clear that they have revolutionized the way people use and interact with websites. If your site isn’t easy to view on a mobile device (or isn’t mobile friendly) by now, you’re not just missing out on giving visitors a positive experience: Google recently announced that it [...]

By | April 7th, 2015|Marketing Ideas, Trends and Technology|Comments Off on Understanding Adaptive and Responsive Web Design

Google Warns Negative Impact on Search Rankings for Nonmobile-Friendly Sites

It started in October 2012: Google announced that its Webmaster Tools would start to let users know by email when Google discovered critical issues with their site. Back then, Google stated that it would begin to notify webmasters about issues that it felt would have a significant impact on their site’s health or search performance [...]

By | April 2nd, 2015|News/Announcements, Search Engine Optimization, Trends and Technology|Comments Off on Google Warns Negative Impact on Search Rankings for Nonmobile-Friendly Sites

A Look at Marsala, the 2015 Pantone Color of the Year

Marsala feeds the mind, body and soul. The 2015 Pantone Color of the Year is infused with the energy of red-wine and because of it's strong undertones of brown, it further radiates characteristics of confidence and strength and feels a natural and comfortable. In previous years, we saw Tangerine Tango, a color which helped us recharge during the challenging economic times of [...]

By | December 9th, 2014|Color Consulting, Trends and Technology|Comments Off on A Look at Marsala, the 2015 Pantone Color of the Year

Bigger, Better, Stronger, Faster… Responsive Web Design

Mobile sites are dead. Well, no, not really, but having a separate sites for your desktop and mobile users is. Or at least, it should be. What I am trying to say is that there is something out there that is bigger, better, stronger, faster, and that thing is Responsive Design. If you’ve heard of [...]

By | December 4th, 2014|Trends and Technology, Website Design|Comments Off on Bigger, Better, Stronger, Faster… Responsive Web Design

Pantone Color of the Year 2014 Announced!

How very exciting! Pantone announced today that the Pantone color of the Year is... click play below to reveal... starting the drumroll now! That's right, the 2014 Pantone Color of the Year is gorgeous Radiant Orchid! Andrea Koeppel will be following up on this exciting Pantone color news talking more about the color specifically in [...]

By | December 5th, 2013|Color Consulting, Trends and Technology|Comments Off on Pantone Color of the Year 2014 Announced!

Pantone Color Report for Spring 2014

Today is an exciting day for color as the Pantone Color Report for Spring 2014 was released to coincide with New York Fashion week. Pantone’s stunning new colors for spring 2014 include a season of colorful equilibrium: Dazzling Blue, Violet Tulip, Hemlock, Sand, Placid Blue, Cayenne, Freesia, Celosia Orange, Paloma, and Radiant Orchid.   It’s exciting [...]

By | September 5th, 2013|Color Consulting, Trends and Technology|Comments Off on Pantone Color Report for Spring 2014