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Website Design

Top Ten Web Design Trends for 2019

The digital landscape continually changes based on shifts in user expectation and design trends. Websites are especially susceptible to frequent changes in format, function, and style as design and development firms across the globe continue to innovate better user experience practices. According to a recent article published by the American City Business Journal, “Many experts [...]

By | November 30th, 2018|Articles of Interest, Website, Website Design|Comments Off on Top Ten Web Design Trends for 2019

Plagiarism vs Copyright – Quick Tips to Keep Your Content Legal

Plagiarism, however, is not the only violation content developers need to keep in mind; copyright violation – particularly through image sharing, is quite common and can lead to legal action and fines. So what is the difference? In this article we will review the difference between plagiarism and copyright and give you a few tips on why it is important to keep your content legal and how to do so.

By | August 9th, 2018|Articles of Interest, Branding, Just for Fun, Trends and Technology, Website, Website Design|Comments Off on Plagiarism vs Copyright – Quick Tips to Keep Your Content Legal

Automatic Image Sliders or Carousels: More Confusing Than Informative

Website developers continually seek new and innovative ways to display information that reaches audiences in an efficient and effective way. Occasionally, usability and design meet to create a new layout or format that revolutionizes the way websites are built. Some updates, however, seem useful in theory, but are not in practice. One recent trend uses automatic image sliders or carousels that seem useful for providing a large amount of information while taking up limited space above-the-fold.

By | June 21st, 2018|Articles of Interest, Just for Fun, Marketing Ideas, Trends and Technology, Website, Website Design|Comments Off on Automatic Image Sliders or Carousels: More Confusing Than Informative

Connecting Online and Offline Branding for a Seamless Brand Experience

Consistency in brand messaging is nothing new to the marketing arena, but there are still lessons to be learned, especially in the small business community. Smaller marketing budgets require that every piece of print collateral, and every online experience, count. Ad pieces that land outside of an already recognized brand have little to no impact, and generally lack any real return on investment. In short, the details matter.

By | April 19th, 2018|Articles of Interest, Branding, Color Consulting, Marketing Ideas, Search Engine Optimization, Social Media, Website, Website Design|Comments Off on Connecting Online and Offline Branding for a Seamless Brand Experience

2018 Website Design Trends

As a Milwaukee website design company, we love to predict what trends we will see in the upcoming year. In 2017, we saw simplistic, flat designs with an emphasis on mobile-first. With mobile still a major trend, we believe 2018 will be the year of the user with websites being tailored to increase overall user experience.

By | January 10th, 2018|Articles of Interest, Marketing Ideas, Search Engine Optimization, Website, Website Design|Comments Off on 2018 Website Design Trends

Our Most Popular Articles of 2017

In celebration of 2018, we've put together our top 18 articles of 2017. Thank you to all of you for your support. Our clients, readers, and watchers have helped to make it a great year at Ocreative, and we are so grateful for all of you. We hope 2017 was just as fun, exciting, and profitable for you.

Top 5 Tips for Creating Better Content for Your Website

If you are wanting to grow your online presence, one phrase you have probably heard before is “content is king”. It is true that content is a key driver of traffic to your website. Unfortunately, creating content isn’t as simple as it sounds. Not just any block of text will bring you traffic. Here our top 5 tips to ensure your content generates the traffic you need to grow your online presence.

By | December 19th, 2017|Articles of Interest, Marketing Ideas, Search Engine Optimization, Trends and Technology, Website, Website Design|Comments Off on Top 5 Tips for Creating Better Content for Your Website

An Overview of Typography

In its essence, typography is how a word looks, including what font (typeface) it is set in, what color it is, and how dramatic and decorative, or how practical, it is. The possibilities are almost endless, especially when you consider hand-lettering (the process of creating letters by hand) and the continual creation of new fonts

By | October 12th, 2017|Articles of Interest, Branding, Just for Fun, Website Design|Comments Off on An Overview of Typography

SEO vs. PPC: Which is Better for Your Business

As a business, it is sometimes difficult to decide whether to invest your marketing dollars in Pay Per Click (PPC) or Search Engine Optimization (SEO). In this article, we will break down PPC and SEO to help you decide which is the best fit for your business and marketing budget.

By | September 19th, 2017|Articles of Interest, Marketing Ideas, Search Engine Optimization, Website, Website Design|Comments Off on SEO vs. PPC: Which is Better for Your Business

Does Google Declare Your Website “Not-Secure”

Big changes are happening with website security. Starting in October 2017, every unsecured website out there with a contact form will be notifying users with a “Not secure” warning in Google’s popular Chrome browser. You want your website to start with HTTPS, which indicates website security. Website security can be achieved through an SSL certificate.

By | August 30th, 2017|Articles of Interest, Domains, Hosting, Search Engine Optimization, Website, Website Design|Comments Off on Does Google Declare Your Website “Not-Secure”

Importance of Website Security

WordPress has become by far the most popular website publishing platform on the Internet. Because of its popularity, WordPress has become a target for hacking attempts along with many other websites and platforms.

By | June 7th, 2017|Email Marketing, Trends and Technology, Website, Website Design|Comments Off on Importance of Website Security

PART FIVE: Five Free Google Tools to Utilize

The accuracy and presence of a business online is extremely important to the success of that business. Google offers a variety of great tools to help manage a website. These tools are super helpful in growing a business, and they are all free to use. That’s right, no cost to you at all! [...]

By | May 10th, 2017|Google Series, Marketing Ideas, Search Engine Optimization, Website, Website Design|Comments Off on PART FIVE: Five Free Google Tools to Utilize

PART FOUR: Most Important Tools of Google Search Console (Webmasters)

Most website owners have long been familiar with Google Analytics and relied on it for reporting and measuring their websites’ performances. If you are ready to go beyond basic reporting and begin optimizing your website to improve your search result performance, you need Google Search Console. Google Search Console (previously known as Google Webmasters and [...]

By | November 2nd, 2016|Google Series, Search Engine Optimization, Trends and Technology, Website, Website Design|Comments Off on PART FOUR: Most Important Tools of Google Search Console (Webmasters)

PART THREE: Guide to Clean Google Analytics Data

Sometimes your Google Analytic data can be skewed or inaccurate due to spammers abusing your Google Analytics ID. Spammer-generated data could be anywhere from a small percentage to more than a quarter of your overall traffic. In this article, I am going to show you different ways to eliminate spam in your Google Analytics so [...]

By | October 4th, 2016|Articles of Interest, Google Series, Search Engine Optimization, Trends and Technology, Website, Website Design|Comments Off on PART THREE: Guide to Clean Google Analytics Data

PART TWO: The Best Google Analytic Reports

Google Analytics is an extremely useful tool to see what exactly is going on with your website. However, it provides a huge amount of data and tons of reporting options.   In this article, we will give you the most important Google Analytics reports you should look at to give you the most information about [...]

By | September 13th, 2016|Google Series, Search Engine Optimization, Website, Website Design|Comments Off on PART TWO: The Best Google Analytic Reports

Video Marketing, the Type of Content with the Best ROI

Video is quickly becoming the preferred communication style that your customers want. It's become such a powerful communication medium that just saying that you have a video in the subject line of your email can boost its open rate! Video marketing has become one of the largest areas of movement in 2015. Videos are extremely diverse and can [...]

By | October 26th, 2015|Articles of Interest, Marketing Ideas, Social Media, Trends and Technology, Website Design|Comments Off on Video Marketing, the Type of Content with the Best ROI

Preparing for the Future of Mobile – Wearable Tech

Recently, a new term has been tossed around the tech industry and has been gaining more ground every day: Wearable Technology. I know that many people think that this concept is still a long way from becoming popular—with such products as Google Glasses and the Apple iWatch not yet widely available or just beginning to [...]

By | April 22nd, 2015|Trends and Technology, Website Design|Comments Off on Preparing for the Future of Mobile – Wearable Tech

Bigger, Better, Stronger, Faster… Responsive Web Design

Mobile sites are dead. Well, no, not really, but having a separate sites for your desktop and mobile users is. Or at least, it should be. What I am trying to say is that there is something out there that is bigger, better, stronger, faster, and that thing is Responsive Design. If you’ve heard of [...]

By | December 4th, 2014|Trends and Technology, Website Design|Comments Off on Bigger, Better, Stronger, Faster… Responsive Web Design