It’s not a matter of whether you should market, but how you should market to get the most impact from your budget. To get the most of your marketing initiatives, it’s time to take a hard look at what you are already doing and how you can update it to meet new standards and requirements in order to optimize your return on investment.
While search engines use an incredibly complex algorithm to determine search results, there are 4 key factors that can help all websites get indexed by Google. Learn more in our latest blog about getting your website noticed by Google, and showing for the right search results.
Consumer Data Protection and You – Understanding the Requirements of the California Consumer Privacy Act
What is the California Consumer Privacy Act (CCPA)? The following is a high-level summary of the CCPA and the rights and obligations it creates.
To help avoid the pitfalls of a poor menu structure and bad user experience, we’ve put together three important tips to consider when developing navigation structure and site maps.
If your business or organization falls under Title I or Title III of the ADA it’s a good idea to work with an experienced agency to evaluate your website or app and create an action plan to make the changes necessary for accessibility. Ocreative has developed a thorough vetting system for websites and we can work together to update your site and show, that in good faith, your business is taking the right steps to meet accessibility requirements for all.
While it’s not an entirely new concept, Information Architecture (IA), is the newest buzz phrase circulating web development agencies. While generally used in tandem with UX and web development, IA is more multi-faceted than that. IA principles can be used across the board, any time users are interacting with a product or brand experience – [...]
In parts one and two of this series, we covered the initial stages of web development and design. By this time, you already know that hiring a strong web designer is an important step in creating a site that meets your unique needs. You’ve also learned a little more about user experience and how intuitive design can drive conversions and optimize your return on investment. In our third installment, we want to help you understand how to protect your website investment, post development. Read more on website best practices in our latest blog.
Part 2: Intuitive User Experience Drives Conversion As we covered in the first part of Building Better Websites, thoughtful web design is a crucial component to the success of a website and finding a strong web designer is the key to unlocking that success. Great web designers often work with usability at the [...]
Join Ocreative as we explore the importance of strong web design and reveal how crucial talented web designers are to building better web experiences.
The digital landscape continually changes based on shifts in user expectation and design trends. Websites are especially susceptible to frequent changes in format, function, and style as design and development firms across the globe continue to innovate better user experience practices. According to a recent article published by the American City Business Journal, “Many experts [...]
Plagiarism, however, is not the only violation content developers need to keep in mind; copyright violation – particularly through image sharing, is quite common and can lead to legal action and fines. So what is the difference? In this article we will review the difference between plagiarism and copyright and give you a few tips on why it is important to keep your content legal and how to do so.
Year after year, content marketing continues to rise in popularity. Consumers are paying less attention to traditional advertising efforts and are now drawn to authenticity, transparency and value, paving the way for the creation and rise of content marketing.
Website developers continually seek new and innovative ways to display information that reaches audiences in an efficient and effective way. Occasionally, usability and design meet to create a new layout or format that revolutionizes the way websites are built. Some updates, however, seem useful in theory, but are not in practice. One recent trend uses automatic image sliders or carousels that seem useful for providing a large amount of information while taking up limited space above-the-fold.
Once your platform is set up and you have selected the strategies that work best to optimize your marketing efforts, it is time to write the content. Based on the current email marketing landscape, the following formatting trends are crucial to the usability and ROI of modern digital communication initiatives.
As a Milwaukee website design company, we love to predict what trends we will see in the upcoming year. In 2017, we saw simplistic, flat designs with an emphasis on mobile-first. With mobile still a major trend, we believe 2018 will be the year of the user with websites being tailored to increase overall user experience.
If you are wanting to grow your online presence, one phrase you have probably heard before is “content is king”. It is true that content is a key driver of traffic to your website. Unfortunately, creating content isn’t as simple as it sounds. Not just any block of text will bring you traffic. Here our top 5 tips to ensure your content generates the traffic you need to grow your online presence.
If you are a for-impact organization/nonprofit, Google gives your organization the opportunity to advertise on their Google Adwords platform for free. Yes, that’s right; we said free. This is an excellent opportunity to get your message out to the world and inform people about your cause.
As a business, it is sometimes difficult to decide whether to invest your marketing dollars in Pay Per Click (PPC) or Search Engine Optimization (SEO). In this article, we will break down PPC and SEO to help you decide which is the best fit for your business and marketing budget.
Ransomware has recently been in the news again, with reports of hundreds of thousands of infected computers. In this article, we’ll review the types of malicious software and recommended measures to keep your business safe.
Big changes are happening with website security. Starting in October 2017, every unsecured website out there with a contact form will be notifying users with a “Not secure” warning in Google’s popular Chrome browser. You want your website to start with HTTPS, which indicates website security. Website security can be achieved through an SSL certificate.
Marketing automation can dramatically streamline your marketing process. It is designed to simplify and enhance your sales process, making it easier and more efficient. The process and software allow you to create more leads, nurture them more effectively, and convert more into sales.
WordPress has become by far the most popular website publishing platform on the Internet. Because of its popularity, WordPress has become a target for hacking attempts along with many other websites and platforms.
Ocreative has won three awards from the 23rd Annual International Communicator Awards, including two Gold Excellence Awards and one Silver Distinction Award. With more than 6,000 entries received from across the United States and around the world, the Communicator Awards is the largest and most competitive program honoring creative excellence by communications professionals. [...]
The accuracy and presence of a business online is extremely important to the success of that business. Google offers a variety of great tools to help manage a website. These tools are super helpful in growing a business, and they are all free to use. That’s right, no cost to you at all! [...]
Most website owners have long been familiar with Google Analytics and relied on it for reporting and measuring their websites’ performances. If you are ready to go beyond basic reporting and begin optimizing your website to improve your search result performance, you need Google Search Console. Google Search Console (previously known as Google Webmasters and [...]
Sometimes your Google Analytic data can be skewed or inaccurate due to spammers abusing your Google Analytics ID. Spammer-generated data could be anywhere from a small percentage to more than a quarter of your overall traffic. In this article, I am going to show you different ways to eliminate spam in your Google Analytics so [...]
Google Analytics is an extremely useful tool to see what exactly is going on with your website. However, it provides a huge amount of data and tons of reporting options. In this article, we will give you the most important Google Analytics reports you should look at to give you the most information about [...]
Google Analytics is a great tool to understand how your website is doing and what areas need improvement. However, sometimes it can produce an overwhelming amount of data, making it difficult to know what reports to look at, or how to understand what that data is telling you. Well, don’t worry; that is where we [...]
When it comes to disaster preparedness, most people think they are ready to ride out the storm. But what if the storm comes a second time, and with even more force? What if the only way to avoid the disaster is to be proactive before it hits? Back in 2015, Google announced the launch of [...]