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Plagiarism vs Copyright – Quick Tips to Keep Your Content Legal

Plagiarism, however, is not the only violation content developers need to keep in mind; copyright violation – particularly through image sharing, is quite common and can lead to legal action and fines. So what is the difference? In this article we will review the difference between plagiarism and copyright and give you a few tips on why it is important to keep your content legal and how to do so.

By | August 9th, 2018|Articles of Interest, Branding, Just for Fun, Trends and Technology, Website, Website Design|Comments Off on Plagiarism vs Copyright – Quick Tips to Keep Your Content Legal

Content Marketing: What it is and Why Use it

Year after year, content marketing continues to rise in popularity. Consumers are paying less attention to traditional advertising efforts and are now drawn to authenticity, transparency and value, paving the way for the creation and rise of content marketing.

By | July 19th, 2018|Articles of Interest, Just for Fun, Marketing Ideas, Search Engine Optimization, Trends and Technology, Website|Comments Off on Content Marketing: What it is and Why Use it

Automatic Image Sliders or Carousels: More Confusing Than Informative

Website developers continually seek new and innovative ways to display information that reaches audiences in an efficient and effective way. Occasionally, usability and design meet to create a new layout or format that revolutionizes the way websites are built. Some updates, however, seem useful in theory, but are not in practice. One recent trend uses automatic image sliders or carousels that seem useful for providing a large amount of information while taking up limited space above-the-fold.

By | June 21st, 2018|Articles of Interest, Just for Fun, Marketing Ideas, Trends and Technology, Website, Website Design|Comments Off on Automatic Image Sliders or Carousels: More Confusing Than Informative

Email Marketing Part III: Formatting for Success

Once your platform is set up and you have selected the strategies that work best to optimize your marketing efforts, it is time to write the content. Based on the current email marketing landscape, the following formatting trends are crucial to the usability and ROI of modern digital communication initiatives.

By | June 15th, 2018|Articles of Interest, Email Marketing, Marketing Ideas, Trends and Technology, Website|Comments Off on Email Marketing Part III: Formatting for Success

Connecting Online and Offline Branding for a Seamless Brand Experience

Consistency in brand messaging is nothing new to the marketing arena, but there are still lessons to be learned, especially in the small business community. Smaller marketing budgets require that every piece of print collateral, and every online experience, count. Ad pieces that land outside of an already recognized brand have little to no impact, and generally lack any real return on investment. In short, the details matter.

By | April 19th, 2018|Articles of Interest, Branding, Color Consulting, Marketing Ideas, Search Engine Optimization, Social Media, Website, Website Design|Comments Off on Connecting Online and Offline Branding for a Seamless Brand Experience

2018 Website Design Trends

As a Milwaukee website design company, we love to predict what trends we will see in the upcoming year. In 2017, we saw simplistic, flat designs with an emphasis on mobile-first. With mobile still a major trend, we believe 2018 will be the year of the user with websites being tailored to increase overall user experience.

By | January 10th, 2018|Articles of Interest, Marketing Ideas, Search Engine Optimization, Website, Website Design|Comments Off on 2018 Website Design Trends

Our Most Popular Articles of 2017

In celebration of 2018, we've put together our top 18 articles of 2017. Thank you to all of you for your support. Our clients, readers, and watchers have helped to make it a great year at Ocreative, and we are so grateful for all of you. We hope 2017 was just as fun, exciting, and profitable for you.

Top 5 Tips for Creating Better Content for Your Website

If you are wanting to grow your online presence, one phrase you have probably heard before is “content is king”. It is true that content is a key driver of traffic to your website. Unfortunately, creating content isn’t as simple as it sounds. Not just any block of text will bring you traffic. Here our top 5 tips to ensure your content generates the traffic you need to grow your online presence.

By | December 19th, 2017|Articles of Interest, Marketing Ideas, Search Engine Optimization, Trends and Technology, Website, Website Design|Comments Off on Top 5 Tips for Creating Better Content for Your Website

The Google Nonprofit Program: Advertise for Free on Google Adwords

If you are a for-impact organization/nonprofit, Google gives your organization the opportunity to advertise on their Google Adwords platform for free. Yes, that’s right; we said free. This is an excellent opportunity to get your message out to the world and inform people about your cause.

By | September 21st, 2017|Articles of Interest, Marketing Ideas, News/Announcements, Non-Profit, Search Engine Optimization, Website|Comments Off on The Google Nonprofit Program: Advertise for Free on Google Adwords

SEO vs. PPC: Which is Better for Your Business

As a business, it is sometimes difficult to decide whether to invest your marketing dollars in Pay Per Click (PPC) or Search Engine Optimization (SEO). In this article, we will break down PPC and SEO to help you decide which is the best fit for your business and marketing budget.

By | September 19th, 2017|Articles of Interest, Marketing Ideas, Search Engine Optimization, Website, Website Design|Comments Off on SEO vs. PPC: Which is Better for Your Business

Keeping Your Business Protected from Malware, Viruses, and Ransomware

Ransomware has recently been in the news again, with reports of hundreds of thousands of infected computers. In this article, we’ll review the types of malicious software and recommended measures to keep your business safe.

By | September 6th, 2017|Articles of Interest, Domains, Hosting, Search Engine Optimization, Website|Comments Off on Keeping Your Business Protected from Malware, Viruses, and Ransomware

Does Google Declare Your Website “Not-Secure”

Big changes are happening with website security. Starting in October 2017, every unsecured website out there with a contact form will be notifying users with a “Not secure” warning in Google’s popular Chrome browser. You want your website to start with HTTPS, which indicates website security. Website security can be achieved through an SSL certificate.

By | August 30th, 2017|Articles of Interest, Domains, Hosting, Search Engine Optimization, Website, Website Design|Comments Off on Does Google Declare Your Website “Not-Secure”

Lead Generation With Marketing Automation

Marketing automation can dramatically streamline your marketing process. It is designed to simplify and enhance your sales process, making it easier and more efficient. The process and software allow you to create more leads, nurture them more effectively, and convert more into sales.

By | July 13th, 2017|Articles of Interest, Email Marketing, Marketing Ideas, Trends and Technology, Website|Comments Off on Lead Generation With Marketing Automation

Importance of Website Security

WordPress has become by far the most popular website publishing platform on the Internet. Because of its popularity, WordPress has become a target for hacking attempts along with many other websites and platforms.

By | June 7th, 2017|Email Marketing, Trends and Technology, Website, Website Design|Comments Off on Importance of Website Security

Ocreative Wins Three International Design Honors from 23rd Annual Communicator Awards

Ocreative has won three awards from the 23rd Annual International Communicator Awards, including two Gold Excellence Awards and one Silver Distinction Award. With more than 6,000 entries received from across the United States and around the world, the Communicator Awards is the largest and most competitive program honoring creative excellence by communications professionals. [...]

By | June 6th, 2017|News/Announcements, Video, Website|Comments Off on Ocreative Wins Three International Design Honors from 23rd Annual Communicator Awards

PART FIVE: Five Free Google Tools to Utilize

The accuracy and presence of a business online is extremely important to the success of that business. Google offers a variety of great tools to help manage a website. These tools are super helpful in growing a business, and they are all free to use. That’s right, no cost to you at all! [...]

By | May 10th, 2017|Google Series, Marketing Ideas, Search Engine Optimization, Website, Website Design|Comments Off on PART FIVE: Five Free Google Tools to Utilize

PART FOUR: Most Important Tools of Google Search Console (Webmasters)

Most website owners have long been familiar with Google Analytics and relied on it for reporting and measuring their websites’ performances. If you are ready to go beyond basic reporting and begin optimizing your website to improve your search result performance, you need Google Search Console. Google Search Console (previously known as Google Webmasters and [...]

By | November 2nd, 2016|Google Series, Search Engine Optimization, Trends and Technology, Website, Website Design|Comments Off on PART FOUR: Most Important Tools of Google Search Console (Webmasters)

PART THREE: Guide to Clean Google Analytics Data

Sometimes your Google Analytic data can be skewed or inaccurate due to spammers abusing your Google Analytics ID. Spammer-generated data could be anywhere from a small percentage to more than a quarter of your overall traffic. In this article, I am going to show you different ways to eliminate spam in your Google Analytics so [...]

By | October 4th, 2016|Articles of Interest, Google Series, Search Engine Optimization, Trends and Technology, Website, Website Design|Comments Off on PART THREE: Guide to Clean Google Analytics Data

PART TWO: The Best Google Analytic Reports

Google Analytics is an extremely useful tool to see what exactly is going on with your website. However, it provides a huge amount of data and tons of reporting options.   In this article, we will give you the most important Google Analytics reports you should look at to give you the most information about [...]

By | September 13th, 2016|Google Series, Search Engine Optimization, Website, Website Design|Comments Off on PART TWO: The Best Google Analytic Reports

PART ONE: Understanding Your Google Analytics Report

Google Analytics is a great tool to understand how your website is doing and what areas need improvement. However, sometimes it can produce an overwhelming amount of data, making it difficult to know what reports to look at, or how to understand what that data is telling you. Well, don’t worry; that is where we [...]

By | August 30th, 2016|Articles of Interest, Google Series, Search Engine Optimization, Trends and Technology, Website|Comments Off on PART ONE: Understanding Your Google Analytics Report

Mobilegeddon 2 Coming in May – Don’t Let Your Website Get Buried

When it comes to disaster preparedness, most people think they are ready to ride out the storm. But what if the storm comes a second time, and with even more force? What if the only way to avoid the disaster is to be proactive before it hits? Back in 2015, Google announced the launch of [...]

By | April 21st, 2016|Articles of Interest, Search Engine Optimization, Website|Comments Off on Mobilegeddon 2 Coming in May – Don’t Let Your Website Get Buried