In parts one and two of our email marketing series, we reviewed what to look for when vetting email marketing platforms and the top six email marketing strategies, respectively. Once your platform is set up and you have selected the strategies that work best to optimize your marketing efforts, it is time to write the content. Writing content that is specific enough to connect with individual subscribers while general enough to send to multiple people is an art and trends can change quickly. Based on the current email marketing landscape, the following formatting trends are crucial to the usability and ROI of modern digital communication initiatives.
One of the most beneficial aspects of creating digital campaigns is the ability to track their performance. Email marketing platforms generally allow you to review data regarding your campaigns to explore what is working and what is not. Deliverability issues, open-rate, engagement, bounce-rate, and conversions are all trackable and help to make decisions for future campaigns. Marketing automation platforms provide the best insights on how well your campaigns are performing. It combines email analytics, campaign tracking, and behavior tracking. For more information on measuring the ROI of your email campaign, read our article, “Measuring ROI with Marketing Automation”.
All-in-all, successful email marketing is about balance. Driving conversions is key, but over-communicating can push your work right into the spam folder. Create segmented lists and personalized emails to increase your readership and garner brand loyalty. Always test your email first, on multiple devices, to ensure it is displaying correctly, analyze your results and form new campaigns based on your findings. If your business needs help finding the right platform, selecting the right email marketing strategies, or constructing and implementing email marketing campaigns, contact us. Ocreative can help you choose the best platform fit, write & design emails, create & execute campaigns, and analyze the results to enhance your company’s success.
Ocreative is a Milwaukee marketing agency, with expertise and broad experience in developing digital marketing strategies, and growing their online presence, for their clients. The company’s core values include offering the highest level of customer service, award-worthy quality, and performance that surpasses client expectations. Ocreative is located just outside Milwaukee, and works with clients locally, nationally, and globally. Their clients have access to some of the most fun and knowledgeable professionals around – ones who inspire, educate, and problem solve. The agency provides marketing and brand strategy, advertising and design, website design and social media, and video expertise to their clients, fulfilling their desire for business growth, and their aspiration to make a mark on their industry.