Implementing a Successful Email Campaign Your Business

Email marketing is your solution for a cost-effect marketing tool that engages and reaches your ideal audience. By creating engaging and personalized content, you appeal to your ideal audience and gain more conversions. Ocreative can help you create personalized and targeted email campaigns to ensure the best ROI. Take a look at these stats to show how effective email marketing can be:

Broad Blast vs. Personalized and Targeted

A “broad blast” email campaign is generally not preferred as it doesn’t involve much targeting. It consists of sending the same email to everyone on your email address list, which can be perceived to be more like email spam. To ensure a successful email marketing campaign, personalized and targeted emails are the way to create email marketing campaigns that convert. By tailoring your email lists according to your recipient’s name, demographics, interests or behavior, you are appealing to them on a more personal level. Email program like Ocreative eSend Email Marketing, powered by Campaign Monitor, offers selected automation functions for your emails. Marketing Automation platforms, like SharpSpring, are a way to do this on a higher level.

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Marketing Automation

Marketing automation platforms dive deeper into your audience’s behavior and interests and how that user interacts with your business. You also can measure your return on investment (ROI) more accurately by tracking sales numbers and applying them to a user’s data to understand the value of marketing campaigns. Marketing automation bridges the gap between marketing and sales through correlating user data to email and website analytics, search engine marketing click-throughs, social media posts interactions, and behavior tracking. Companies can send a targeted, personalized email at the right moment when your audience actively engages with the company.
Read more about marketing automation.

We would love to help you with marketing automation!

About Ocreative

Ocreative is an international award-winning, integrated marketing agency whose work features some of the best forward-thinking organizations and companies in the United States. Since the agency began in 2003, their portfolio has expertly included marketing and strategy, advertising and design, websites and digital, and video and multimedia.