Broad Blast vs. Personalized and Targeted
A “broad blast” email campaign is generally not preferred as it doesn’t involve much targeting. It consists of sending the same email to everyone on your email address list, which can be perceived to be more like email spam. To ensure a successful email marketing campaign, personalized and targeted emails are the way to create email marketing campaigns that convert. By tailoring your email lists according to your recipient’s name, demographics, interests or behavior, you are appealing to them on a more personal level. Email program like Ocreative eSend Email Marketing, powered by Campaign Monitor, offers selected automation functions for your emails. Marketing Automation platforms, like SharpSpring, are a way to do this on a higher level.