The Social Media Scene
For years now, we’ve been seeing the influence of social media on marketing. It’s a form of marketing that’s been embraced by most companies and viewed as a must-have to appear relevant in today’s world. Even so, 70 percent of companies are still not collecting data from social media channels. That is a crazy number, considering that social channels offer the greatest marketing opportunities out there. Our suggestion for 2017: invest in social analytics, and up your social media budgets.
Content, Content, Content
Remember when we said that people’s attention spans are getting shorter? With that in mind, consider the content of your website. Information needs to be accessible as quickly and easily as possible. Great copy will always add strength to your website and is invaluable for SEO, but if something can be said clearly with a photo, animation, or short video, then do it. It all goes back to finding a better way to engage your audience in a concise and shareable way.
Remember too that your content doesn’t end with your site. Your marketing strategy should interweave those valuable nuggets of information and brand messaging into all aspects of your digital existence. Social content, blogs, and eBooks are all still crucial aspects, and marketing channels like videos will be what blogging was seven years ago.
Content strategy is not a trend; it’s an evolution of where marketing is and will be in the foreseeable future.
Keeping up with the latest and greatest strategies is always a struggle for any business. Let us help you stay ahead of the curve.
This is our short list of trends that we see emerging in the near future. Although some may sound a little far out, most of these are closer to becoming reality than we think, and it’s best to be prepared to incorporate them into future marketing strategies:
Artificial Intelligence (AI) will end the screen age. Crazy, right? Can anyone really imagine the death of the smartphone? Yet with AI advancing and wearable tech on the rise, those little black screens in front of our noses may disappear in the next 10 years. To back this notion up, the “all-powerful” Google is already moving from a “Mobile First” company to an “AI First” company. Go ahead, let that sink in.
Virtual is getting real. Augmented reality (AR), which blends the real world with the virtual world, has a ton of promise and is already proving itself to be a vital tool not just to engage consumers, but also to immerse them. Total virtual reality (VR) isn’t far behind. It seems everyone has a VR headset available now—and the headsets will only get better. Within the next few years, we predict VR will advance by leaps and bounds from the motion-sickness-inducing smartphone apps of today into a force to be reckoned with. Businesses should start looking into creating targeted applications of AR and/or VR now if they want to be ahead of the curve.
Things with be intelligent. Yes, things. Drones, vehicles, robots, even your house. This area of AI is advancing every day and soon will likely affect every aspect of our lives. Our tech stuff is going to shift further from being stand-alone items to being a universally available, collaborative intelligence that communicates to accomplish natural and intuitive tasks: when you turn onto your street, your car will let your house know to turn on the lights, turn up the heat on your thermostat, and start playing some sweet jazz on your in-home speakers.
Ocreative is an award-winning, fully integrated marketing agency whose work features some of the best forward-thinking organizations and B2B companies. Since the integrated digital marketing agency began in 2003, they’ve carved out a specialization for themselves with nonprofits and business-to-business companies. Their portfolio expertly includes branding, digital marketing, website design and development, graphic design, video storytelling, color consulting, and more.