Boys & Girls Clubs of Greater Conejo Valley is one of the largest Clubs on the west coast and is ranked one of the top 100 Clubs in America. To help build membership, they wanted a new site that was easy to navigate for parents and guardians that also told the important narrative of the impact Clubs have had on the kids in their community.
To achieve this, we did a nationwide, cross-comparative market research initiative to enhance the usability of their navigation structure. To build the narrative, we used real photos from throughout the Clubs and added pops of color and interesting design features to draw the eye to key information. We added custom copy and emotive headers to tie the whole site together. The final site was exciting, beautiful, and functional for all ages.