2019 Silver Award of Distinction, Chromotherapy Poster Series – Breathe Salt & Sauna
The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded over two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Read more about our 2019 Awards on the blog
Breathe Salt & Sauna offers salt therapy and infrared sauna sessions to community members in Johnson Creek and beyond. One of the many unique features of the sauna rooms at Breathe is the added benefit of Chromotherapy. Chromotherapy, or color light therapy, was a relatively new concept to the area and the owners wanted to share the benefits of each color of light in a beautiful and informational way so guests could choose the color (or colors) appropriate for their session.
In order to achieve this goal, Ocreative designed a series of eight art posters created to draw the eye and explain chromotherapy. Ocreative began with color consulting, during which, our in-house color expert used color theory and research to develop the signature copy for each poster. The accompanying artwork is also an original creation to Ocreative that incorporates color with symbols of spiritual reflection and meditation. The series begins with an overview of Chromotherapy and is followed by seven consecutive posters, each defining the benefits of an individual colored light treatment.
As an added bonus, Ocreative visited the wellness store and professionally framed and mounted the art posters along the hallway leading to the sauna rooms.