Breathe Salt & Sauna offers unique salt therapy and infrared sauna as well as wellness products designed to have a positive effect on overall health. Because these services were so new to the area and Wisconsin in general, it was very important to the owners that we create as many opportunities to educate the public on the benefits of their services as possible.
In order to help spread awareness of the benefits of salt and infrared sauna therapy, we first had to become experts ourselves. We spend several weeks developing marketing personas through intense market and product research. After determining key target demographics we wrote custom copy and paired it with custom, in-house photography of both the products and the location. The resulting website is a wonderful balance of educational content, beautiful visuals, and wellness highlights that help build consumer trust and drive usership.