Project Description

Brew Pipeline offers a series of innovative programs that open up craft brewers’ portfolios, allowing brand distribution to currently untapped markets. This company is led by a group of industry veterans who know beer better than anyone else. It was important their leadership that the company be accessible and exciting to beer distributors, craft brewers, and consumers.

In order to fulfill brand needs for both B2B and B2C initiatives, we curated a custom color palette that balanced energy with steadfast reliability, created a custom font for the logo text, and made a custom logo mark – a hop bud with the face of a lion, known affectionately as “Hop”.