Project Description


Ocreative identified new brand colors and designed a new logo for the Funeral Service Foundation that aligned with its bold mission to fund projects and programs that support all of funeral service in building meaningful relationships within the community.

The new identity is the first significant change in the Foundation’s look in 12 years and follows the Board of Trustee’s strategic planning initiative to better position the Foundation as the leading public foundation dedicated in perpetuity to serve the funeral service profession.

“Our new logo is a statement to our profession that the word ‘Foundation’ is at the heart of all we do,” said Sumner J. “Jay” Waring III, Foundation chair.

In 2014, the year the new brand was released, giving increased 170% during the annual appeal.


About the Client

The Funeral Service Foundation is the leading nonprofit foundation dedicated in perpetuity that serves the funeral service profession.

We worked with the Funeral Service Foundation to develop and design its new brand identity including identifying new brand colors, designing a new logo, designing a variety of print collateral and annual reports, designing print ads in trade publications, and designing and developing a responsive website.