Smartfolio – Animated Online Video Ocreative
SMARTFOLIO MULTI-AWARD-WINNING VIDEO
Two international creative awards, the Communicator Award and Davey Award, presented to Ocreative honors an online animated video created for Ken Cook Co.’s Smartfolio, a document management system with an accompanying app. Smartfolio provides content management and collaboration for business through secure file sharing and document syncing for direct access online and off.
The Ken Cook Co. approached Ocreative to create a new exciting video which promotes the advantages of using their Smartfolio manage and share files effectively with marketing, sales, and service team members. During the storyboarding phase of the project, we decided the promotional video would relate a person to the daily challenges of keeping files updated and consistent across all branches of an organization.
Ocreative drew the story’s characters and meticulously animated them over custom illustrated backgrounds. We wrote the script, recorded it, and overlaid it with an upbeat tune. The final video accomplishes the goals of explaining the values of Smartfolio software while building excitement for the brand.
The Smartfolio video entered in the 22nd Annual Communicator Awards and won a silver communicator award. With over 6,000 entries received from across the United States and around the world, the Communicator Awards is the largest and most competitive awards program honoring creative excellence.
The Smartfolio video entered in the 2016 Davey Awards and was a silver winner. The Davey Awards is judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 700+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.
About the Client
Ken Cook Co. develops clear, concise information for their customers, dealers, sales force and service technicians. Their services include concept formation and design, desktop publishing, technical writing and translating, as well as customized software programs, mobile applications, e-commerce applications, and a variety of traditional and automated fulfillment.