The Wisconsin Chapter of the American Academy of Pediatrics (WIAAP) is an organization made of pediatric professionals bound together by a mission to improve the health and wellbeing of all infants, toddlers, children, and adolescents in Wisconsin. It was very important to the Chapter leadership that the new website provide more narrative around the benefits of chapter membership, enhance visibility of their advocacy and chapter efforts, and create clear pathways to resources for members.
To meet these goals we wrote custom copy in tandem with Chapter leadership that emphasized the benefits of joining the state Chapter along with national membership. We also created a clean menu system, created a color palette that blended with their brand standards, and customized a document management system that effectively sorts resources for both pediatricians and parents. The end result was not only beautiful and functional, it also became a usable resource hub for members and non-members alike.
Fun fact: we also created the videos laced throughout the site, in-house which involved in-field videography, membership interviews, and video production.