Project Description

Award-Winning Professional Services Website

Award-Winning Website

2019 Gold Award of ExcellenceProfessional Services Website – The Wisconsin Chapter of the American Academy of Pediatrics

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded over two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world. Read more about our 2019 Awards on the blog

The Wisconsin Chapter of the American Academy of Pediatrics (WIAAP) is an organization made of pediatric professionals bound together by a mission to improve the health and wellbeing of all infants, toddlers, children, and adolescents in Wisconsin. It was very important to the Chapter leadership that the new website provide more narrative around the benefits of chapter membership, enhance visibility of their advocacy and chapter efforts, and create clear pathways to resources for members.

To meet these goals we wrote custom copy in tandem with Chapter leadership that emphasized the benefits of joining the state Chapter along with national membership. We also created a clean menu system, created a color palette that blended with their brand standards, and customized a document management system that effectively sorts resources for both pediatricians and parents. The end result was not only beautiful and functional, it also became a usable resource hub for members and non-members alike.

Fun fact: we also created the videos laced throughout the site, in-house which involved in-field videography, membership interviews, and video production.