As I was opening my email today, I came across an email from Constant Contact and it made me think about why I open some emails and flag others for follow up later on. Thinking about this idea and thinking about it from your customers’ perspective is a great way to improve your email marketing open rate (getting your customers to open a message from you). You have three seconds to make an impression and get them to decide to read further.

Below are two articles from Constant Contact that I would like to share:

Subject Lines that Click: the 2-2-2 Principle by Julie Niehoff

Six Tips for Writing Better Subject Lines by Martin Lieberman

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