The 1940’s, 50’s, and 60’s were home to a simpler, more family-friendly style of tv advertising. One-size-fits-all adverts with catchy jingles were appealing to everyone. Brightly designed visuals were a magical experience in the golden age of color television. While tv ads are still popular today, they must share the spotlight with digital advertising.
The Rise of the Supercomputer
1970 ushered in the world of the amazing supercomputer. Computers no longer needed to fill an entire room; they could (gasp!) fit on a single office desk! With computers quickly becoming a staple in modern society, E-commerce promotions, spam email, and guerilla marketing became a digital reality. All of these marketing avenues were key players in the marketing industry until 1995 when the search engines like Yahoo and Google became prominent.
The mass development of websites led search engines to develop technology to filter out unnecessary information based on what users were searching. Marketing strategies like search engine optimization allowed companies to better understand their consumers, what they wanted, how they reacted to particular campaigns, and what they may react to in the future. This created a more in-depth, intuitive approach to marketing that focusses more on curated content for specific audiences rather than interruptive content designed for any user. “Smart marketing” now offers interactive, customer-based marketing strategies that have sparked omnichannel marketing solutions using social media, blogs, Google Ads, and TV commercials).
As technology develops and we begin to understand consumer habits in a clearer way, marketing will continue to evolve. All we can say at Ocreative is that we are excited to see what happens next!
Ocreative is a Milwaukee marketing agency, with expertise and broad experience in developing digital marketing strategies, and growing their online presence, for their clients. The company’s core values include offering the highest level of customer service, award-worthy quality, and performance that surpasses client expectations. Ocreative is located just outside Milwaukee, and works with clients locally, nationally, and globally. Their clients have access to some of the most fun and knowledgeable professionals around – ones who inspire, educate, and problem solve. The agency provides marketing and brand strategy, advertising and design, website design and social media, and video expertise to their clients, fulfilling their desire for business growth, and their aspiration to make a mark on their industry.