The use of social media is at an all-time high, and it is very important to use quality pictures in your social posts. Whichever social media platform you are active on, all require the use of high-quality pictures, a feed that is visually appealing, and content that is on brand.
Importance of Visual Posts
Creating visuals for your text copy is undoubtedly necessary. After users see an image, they will remember 65 percent as opposed to only 10 percent if they merely read or hear it (Brainrules). Because of shorter attention spans, it is even more important to have high-quality, visually appealing photos that captivate your audience as soon as they see your post in their feeds. Similarly, when people are searching for content related to your post, they are more likely to click a visually appealing image.
Visual posts also perform much better than text posts. Tweets with images receive 150 percent more retweets than tweets without images (BufferApp), and Facebook posts with images see 2.3 times more engagement than those without images (BuzzSumo).
Take a look at some of our suggestions to make your social feed more captivating and successful:
1. Keep it Simple
Don’t overthink your photos. Simple photos can be effective.
2. Shoot from a High or Low Angle
This creates a different look to your photos, making them more interesting and captivating.
3. Use Diagonal Lines or Symmetry
The use of lines or symmetry in photos is visually appealing. Lines or symmetry allow the users’ eyes to move across the image.
4. Capture Close Details
Take a close-up picture of an object to show impressive detail.
5. Use Photo Filters
Use some of the filters provided to give your photos a unique look, but don’t go too crazy! An over-filtered photo is never a good look; we suggest dialing down the intensity when using a filter. Also, try to use the same filter on each of your photos to remain consistent and on brand.
6. Create an Infographic
Infographics are “liked” and shared on social media 3 times more often than any other types of content (Hubspot), so try to create them when explaining processes or data.
If you are looking to step up your social media game, let Ocreative help you. We regularly consult with our clients about their social media goals and help them properly create posts and visuals to grow their social media presences.
In 2003, Ocreative began its business as one of the early pioneers of digital advertising and design in the Midwest. The company is made up of bright, honest digital innovators and creative gurus, carving out a specialization for themselves and their trusting clients. Along the way, they grew to become more recognized as an award-winning, full-service, integrated marketing agency. Ocreative’s portfolio expertly includes brand development and digital marketing. And, most importantly, the company gets big results for its clients, and that puts big smiles on everyone’s faces. Even though their office is in the Midwest, their clients are located throughout the United States. Ocreative’s portfolio includes expert marketing and strategy, advertising and design, web and digital, and video and multimedia.