Simplify, automate, and streamline your sales process.

 

Marketing automation involves software that allows you to automate repetitive tasks and connect your digital marketing efforts so you can send targeted emails, identify customers, and track the progression of leads through your sales funnel.

The goal is to deliver the right information to the right person at the right time, thus converting more contacts into leads and those leads into sales.

Generate More Leads

  • Identify anonymous website visitors
  • Build complete contact profiles using dynamic form fields
  • Optimize campaigns for specific goals
  • Connect with customers either as individuals or as part of a group via targeted email marketing
  • Schedule an e-mail to a single contact
Convert more Leads into Sales with Marketing Automation

Convert More Leads to Sales

  • Track behavior
  • Nurture leads with personalized content
  • Send automated emails based on lead behavior
  • Get email or text message notifications of new leads
  • Use the integrated CRM (contact database) for improved funneling
Measure your Marketing ROI with Marketing Automation

Optimize ROI

  • Record sales opportunities generated through marketing efforts
  • Track individual marketing efforts as campaigns
  • Prove ROI through campaign reporting on closed sales
  • Reinvest in successful tactics
  • Enable third-party integrations including Google AdWords and Analytics for centralized reporting

Marketing + Sales = A Team Approach

As marketing and sales efforts increasingly interconnect, clear communication and visibility between departments are becoming more critical than ever before. Unlike standalone contact databases and other traditional management tools, marketing automation offers much more and with a wide range of capabilities that improve communication among teams and maximize productivity.

Benefits for Marketing
More Leads, Less Spending

  • See an end-to-end picture of the customer journey, from first interaction to conversion and beyond
  • Track leads acquired through both online and offline channels, including phone calls
  • Know which campaigns are most effective and increase the number of incoming leads without increasing spending
  • Create automatic e-mail marketing campaigns tailored to the behavior of your leads

“Businesses that use marketing automation to nurture prospects experience as much as a 451% increase in qualified leads.”

The Annuitas Group

Benefits for Sales
More Sales, More Revenue

  • Use VisitorID to identify anonymous web visitors and easily create new lead records using the integrated CRM
  • Focus on sales-ready leads that have already been nurtured with relevant content and prioritized with custom lead scoring
  • See the complete history of every lead and tailor your sales pitch to each lead’s specific interests
  • Create hot-lead alerts so salespeople can immediately reach out whenever a lead demonstrates interest in making a purchase

“Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.”

Nucleus Research


Why Partner with Us?

Ocreative, an award-winning digital marketing agency, is a Gold Level Certified Agency Partner with SharpSpring, a sales and marketing management platform with powerful automation capabilities.

SharpSpring’s suite of tools empowers sales and marketing professionals to drive more leads, convert more of those leads into sales, and optimize their return on investment.

Working with Ocreative as your marketing partner can help you stay on target, look good, and focus your messaging.

The platform stores all sales and marketing data in one place, making it the perfect control center for running marketing campaigns. All of the tools necessary for optimizing those campaigns are also built in, allowing you to quickly obtain valuable insights and act on them directly from the platform.

With everything in one place, you’ll find it easier than ever before to work with Ocreative to grow your marketing programs and prove your ROI.